Cycling Tourism Market Report 2026

The cycling tourism market size has grown strongly in recent years. It will grow from $125.53 billion in 2025 to $136.58 billion in 2026 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to growth in adventure and eco-tourism activities, rising health and fitness awareness, expansion of cycling infrastructure in tourist regions, increasing participation in outdoor recreational travel, availability of organized cycling tour operators.

The cycling tourism market size is expected to see strong growth in the next few years. It will grow to $190.04 billion in 2030 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rising demand for sustainable tourism options, increasing investment in cycling infrastructure, growth of e-bike adoption among tourists, expanding digital booking platforms for niche tourism, increasing government support for low-carbon travel. Major trends in the forecast period include increasing adoption of e-bike tourism, rising demand for self-guided cycling tours, expansion of cycling-friendly infrastructure, growing integration of digital route planning tools, higher focus on eco-friendly travel experiences.

The growing trend of eco-friendly travel is anticipated to drive the expansion of the cycling tourism market. Eco-friendly travel involves tourism practices that aim to minimize environmental impact and promote sustainability, such as reducing carbon footprints, conserving resources, and supporting local ecosystems. This trend is gaining momentum due to increased environmental awareness and a rising desire among travelers to reduce their carbon footprints and adopt sustainable practices. Cycling tourism aligns with eco-friendly travel by offering a low-carbon, sustainable method for exploring destinations while minimizing environmental impact. For example, the World Travel & Tourism Council (WTTC), a UK-based travel and tourism forum, reported in January 2023 that consumer demand for sustainable tourism is growing, with 69% of travelers in 2023 actively seeking eco-friendly travel options and nearly 60% having chosen such options in the past two years. Consequently, the increasing trend toward eco-friendly travel is expected to boost the cycling tourism market.

Leading companies in the cycling tourism market are concentrating on developing innovative solutions, such as cycling adventures, to enhance travel experiences and promote sustainable tourism practices. Private cycling tours offer personalized bicycle journeys tailored to individuals or small groups, featuring custom routes and experiences based on specific preferences. For instance, in February 2024, LifeCycle Adventures, a US-based cycling tour operator, introduced new cycling tours in Croatia. These premium private tours include options for guided or self-guided experiences with hybrid, road, and e-bikes. The tours cover the scenic coastlines of the Istrian Peninsula, picturesque hilltop villages, and historic farms, with the option to extend the journey to Venice and Trieste. Ideal for spring, early summer, and fall, these tours offer a combination of scenic routes and cultural experiences.

In January 2023, Active Travel, a travel and tourism company based in the UK, acquired Inspired Italy Cycle Business for an undisclosed sum. This acquisition is in line with the broader trend in the travel industry toward sustainable and active tourism options, highlighting a shift in consumer preferences for more immersive and eco-friendly travel experiences. Inspired Italy, also a UK-based travel and tourism firm, specializes in crafting unique adventure experiences, including guided and self-guided cycling tours that emphasize cycling and local culture.

Major companies operating in the cycling tourism market are Backroads, Trek Travel, Intrepid Travel, G Adventures, Explore Worldwide, Exodus Travels, VBT Bicycling and Walking Vacations, Saddle Skedaddle, Cycle Europe, Ciclismo Classico, Bicycle Adventures, Peak Tours, BikeHike Adventures, Biking Tours Portugal, Pure Adventures, Arbutus Routes, Great Explorations, Macs Adventure, Austin Adventures, DuVine Cycling And Adventure Co.

Europe was the largest region in the cycling tourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cycling tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cycling tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cycling tourism market includes revenues earned by entities by providing services such as guided tours, bike rentals, support services, and cycling events and competitions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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