Crowd Analytics Market Report 2026

The crowd analytics market size has grown exponentially in recent years. It will grow from $1.88 billion in 2025 to $2.25 billion in 2026 at a compound annual growth rate (CAGR) of 20%. The growth in the historic period can be attributed to growth of large-scale public venues, expansion of urban infrastructure projects, increased use of surveillance technologies, rising demand for crowd safety management, early adoption of analytics-based decision systems.

The crowd analytics market size is expected to see rapid growth in the next few years. It will grow to $4.62 billion in 2030 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to increasing investments in smart city initiatives, rising demand for ai-driven behavioral analytics, expansion of crowd analytics in retail and transport hubs, growing focus on predictive incident prevention, increased integration with iot infrastructure. Major trends in the forecast period include increasing deployment of real-time crowd monitoring systems, rising adoption of predictive crowd analytics platforms, growing integration of video analytics and sensors, expansion of cloud-based crowd management solutions, enhanced focus on public safety and experience optimization.

The rising number of airline and train passengers is expected to propel the growth of the crowd analytics market going forward. Airline passengers are individuals who travel by air and are counted when they board or disembark from an aircraft at airports, while train passengers are individuals who travel by rail and are counted when they embark or disembark at stations. The increase in passenger numbers can be attributed to the recovery from pandemic-related travel restrictions, renewed consumer confidence in travel, improved service availability, and fewer operational disruptions such as strikes. As passenger volumes grow, transportation operators are increasingly adopting crowd analytics solutions to manage congestion, enhance passenger safety, and improve overall operational efficiency. Crowd analytics enables airlines and rail operators to analyze real-time data on passenger density, movement patterns, and dwell times, supporting better infrastructure planning and service optimization. For instance, in April 2024, according to the Office of Road and Rail (ORR), a UK-based government department, rail passenger journeys in Great Britain rose by 20% to 417 million between October and December 2023, compared to 348 million during the same period in 2022. Over the full year from January 2022 to December 2023, total rail journeys reached 1.57 billion. Therefore, the rising number of airline and train passengers is driving the growth of the crowd analytics market.

Major companies in the crowd analytics market are focusing on integrating computer vision and machine learning solutions, such as crowd sense collector sensors, to enhance real-time insights into crowd behavior and improve decision-making. The crowd sense collector sensor is a device that uses mobile Wi-Fi signals to detect and count people in real-time, analyzing patterns, densities, and movement within its range. For example, in June 2023, Visual Solutions UK Limited, a UK-based technology company, launched the crowd sense collector sensor, an advanced tool designed for real-time crowd measurement and analysis. This innovative device integrates seamlessly into any environment, using mobile Wi-Fi signals to detect and count crowds, and provides organizations with valuable insights into crowd patterns, densities, and movement. The technology improves the ability to monitor and manage crowd dynamics efficiently, offering actionable data to optimize safety and operational strategies.

In September 2023, Saab, a defense and space manufacturing company based in Sweden, acquired CrowdAI for an undisclosed sum. This acquisition enhances Saab's capabilities in artificial intelligence (AI) and machine learning, particularly in the defense industry. By leveraging CrowdAI’s expertise in computer vision and AI, Saab intends to expedite the creation and implementation of advanced AI-driven solutions, which will support its broader growth strategy in crucial markets. CrowdAI, a software development firm located in the United States, focuses on automating visual workflows through AI, delivering substantial enterprise value across various industries.

Major companies operating in the crowd analytics market report are Hikvision Digital Technology Co. Ltd., Dahua Technology Co. Ltd., NEC Corporation, Huawei Technologies Co. Ltd., Vivacity Labs Ltd., Crowd Dynamics International Ltd., Sightcorp BV, Indoor Lab Inc., Xovis AG, RetailNext Inc., V-Count Inc., FootfallCam Ltd., Density Inc., SenSource Inc., Irisys Group Ltd., Walkbase Oy, AnyVision Interactive Technologies Ltd., Trax Retail Ltd., Humatics Corporation, Qognify Ltd.

North America was the largest region in the crowd analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the crowd analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the crowd analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The crowd analytics market consists of revenues earned by entities by providing services such as data collection and analysis, real-time monitoring, predictive analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. The crowd analytics market also includes sales of sensors, cameras, and tracking devices, as well as software solutions for data analysis and visualization. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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