Crowd Analytics Market Report 2025

This Crowd Analytics market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The crowd analytics market size has grown exponentially in recent years. It will grow from $1.57 billion in 2024 to $1.89 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to increased urbanization, the growth of smart cities, advancements in sensor technology, rising security concerns, demand for personalized experiences, and the expansion of event management.

The crowd analytics market size is expected to see exponential growth in the next few years. It will grow to $3.94 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to growing adoption of AI and machine learning, increasing use of IoT devices, emphasis on public safety and security, demand for data-driven decision-making, rising investments in smart infrastructure, and enhanced analytics capabilities. Major trends in the forecast period include integration of advanced analytics with AI, expansion into new sectors like retail and transportation, a focus on real-time data processing, growth in mobile and cloud-based solutions, increased emphasis on privacy and data protection, and the rise of multi-sensor data fusion.

The increasing number of airline and train passengers is expected to drive the growth of the crowd analytics market. Airline passengers are those who travel by air, counted when they board or disembark from an aircraft at an airport, while train passengers are those who travel by train, counted when they board or disembark from a train at a station. This rise in passenger numbers is attributed to the recovery from pandemic-related travel restrictions, which has led to increased travel demand and improved service availability. Additionally, enhanced transportation options and fewer disruptions, such as strikes, have contributed to higher passenger volumes for both modes of transport. Crowd analytics is being utilized in the airline and train industries to optimize passenger flow management, enhance safety, and improve operational efficiency by analyzing real-time data on crowd density and movement. For example, in April 2024, the Office of Road and Rail (ORR), a UK-based government department, reported a 20% increase in rail passenger journeys in Great Britain, reaching 417 million between October and December 2023, compared to 348 million in the same quarter of 2022. The total number of journeys for the year from January 2022 to December 2023 was 1.57 billion. Consequently, the rising number of airline and train passengers is fueling the growth of the crowd analytics market.

Major companies in the crowd analytics market are focusing on integrating computer vision and machine learning solutions, such as crowd sense collector sensors, to enhance real-time insights into crowd behavior and improve decision-making. The crowd sense collector sensor is a device that uses mobile Wi-Fi signals to detect and count people in real-time, analyzing patterns, densities, and movement within its range. For example, in June 2023, Visual Solutions UK Limited, a UK-based technology company, launched the crowd sense collector sensor, an advanced tool designed for real-time crowd measurement and analysis. This innovative device integrates seamlessly into any environment, using mobile Wi-Fi signals to detect and count crowds, and provides organizations with valuable insights into crowd patterns, densities, and movement. The technology improves the ability to monitor and manage crowd dynamics efficiently, offering actionable data to optimize safety and operational strategies.

In September 2023, Saab, a defense and space manufacturing company based in Sweden, acquired CrowdAI for an undisclosed sum. This acquisition enhances Saab's capabilities in artificial intelligence (AI) and machine learning, particularly in the defense industry. By leveraging CrowdAI’s expertise in computer vision and AI, Saab intends to expedite the creation and implementation of advanced AI-driven solutions, which will support its broader growth strategy in crucial markets. CrowdAI, a software development firm located in the United States, focuses on automating visual workflows through AI, delivering substantial enterprise value across various industries.

Major companies operating in the crowd analytics market are Microsoft Corporation, Verizon Communications Inc., Amazon Web Services Inc. (AWS), International Business Machines Corporation (IBM), Nokia Corporation, NEC Corporation, Hikvision Digital Technology Co. Ltd., Axis Communications AB, INRIX Inc., CrowdFlower Inc., Crowd Dynamics International, Aeris Communications Inc., LÜLA Technologies Inc., Crowdanalytix Inc., Vivacity Labs, Cepton Technologies Inc., Securion Systems Inc., Wavestore Limited, NATIX Inc., Auquan, CircleUp Networks Inc., Sightcorp, Spigit Inc., Indoor Lab Inc.

North America was the largest region in the crowd analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the crowd analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the crowd analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Crowd analytics involves leveraging technology to gather and analyze data on the movement, behavior, and characteristics of people within a specified area. This analysis helps organizations make informed decisions regarding space utilization, security, and customer experience by offering insights into crowd patterns and dynamics.

The main components of crowd analytics include solutions and services. The solutions component consists of the actual crowd analytics software, which provides tools and functionalities for data collection, processing, and visualization. These tools are designed to deliver actionable insights into crowd behavior, movement, and density. Deployment models for these solutions include on-premise and cloud-based options. Applications of crowd analytics are categorized into revenue forecasting, incident analytics, customer management, and market forecasting. Key verticals that benefit from crowd analytics include banking, financial services, and insurance, retail and consumer goods, manufacturing, information technology (IT) and telecommunications, media and entertainment, among others.

The crowd analytics market research report is one of a series of new reports that provides crowd analytics market statistics, including crowd analytics industry global market size, regional shares, competitors with an crowd analytics market share, detailed crowd analytics market segments, market trends and opportunities, and any further data you may need to thrive in the crowd analytics industry. This crowd analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The crowd analytics market consists of revenues earned by entities by providing services such as data collection and analysis, real-time monitoring, predictive analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. The crowd analytics market also includes sales of sensors, cameras, and tracking devices, as well as software solutions for data analysis and visualization. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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