Website Builder Software Market Report 2025

This Website Builder Software market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The website builder software market size has grown rapidly in recent years. It will grow from $5.27 billion in 2024 to $5.82 billion in 2025 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to rising demand for online presence, increasing e-commerce adoption, advancements in drag-and-drop technology, the need for cost-effective website solutions, the growth of small and medium-sized enterprises (SMEs), and enhanced internet accessibility and affordability.

The website builder software market size is expected to see rapid growth in the next few years. It will grow to $8.53 billion in 2029 at a compound annual growth rate (CAGR) of 10%. The growth in the forecast period can be attributed to continued growth of e-commerce platforms, expansion of cloud-based services, increased use of mobile-friendly designs, rising demand for customizable website solutions, and greater emphasis on user experience and personalization. Major trends in the forecast period include the increasing use of AI-powered design tools, mobile-first website building, enhanced integration with social media platforms, the development of advanced analytics and reporting tools, and the rise of subscription-based and SaaS models.

The increasing number of small and medium-sized enterprises (SMEs) is anticipated to drive growth in the website builder software market. This growth is fueled by advancements in technology such as cloud computing and e-commerce, as well as globalization and improved internet accessibility, which enable SMEs to operate more efficiently and expand their global market reach, thus fostering rapid growth and enhanced competitiveness. Website builder software allows SMEs to create and manage professional websites quickly and affordably, improving their online presence without requiring technical expertise. For example, in November 2023, the U.S. Small Business Administration (SBA) reported that small businesses represented 99.9% of all businesses in the United States, totaling 33.3 million. Additionally, from March 2021 to March 2022, 1.4 million new establishments were created, resulting in a net increase of 447,519 businesses. Consequently, the expanding number of SMEs is expected to drive growth in the website builder software market.

Leading companies in the website builder software market are increasingly integrating artificial intelligence, such as AI-powered chatbots, to enhance the website creation process and provide personalized, efficient design solutions. An AI-powered chatbot helps users build websites by offering real-time guidance and suggestions based on their input. For example, in March 2024, Wix.com Ltd., a cloud-based website development platform based in Israel, launched an AI-powered website builder chatbot. This tool enables users to create customized websites using simple text prompts, streamlining the process and eliminating the need for coding skills. The AI tool designs the site by asking users about their website’s goals and preferences, and then generates a tailored layout, icons, fonts, and images. Basic website creation is available for free, with premium features offered through a subscription.

In October 2022, One.com Group AB, a Sweden-based provider of web hosting, website creation tools, and online solutions, acquired SimpleSite for an undisclosed sum. This acquisition is intended to bolster One.com Group's position as a leading website builder provider by incorporating SimpleSite's technology and user base into its portfolio. As a result, Group.ONE will be able to enhance its offerings with advanced features and facilitate smoother migration, addressing the growing global demand for e-commerce and digital tools. SimpleSite, based in Denmark, is a website builder aimed at beginners who want to create simple websites or small online stores without requiring coding skills.

Major companies operating in the website builder software market are Google LLC, Microsoft Corporation, Adobe Inc., Shopify Inc., GoDaddy Operating Company LLC, Wix.com Ltd., WordPress.com, Squarespace Inc., Web.com Group Inc., BigCommerce Holdings Inc., Constant Contact Inc., Weebly Inc., Webflow Inc., SiteGround Hosting Ltd., Strikingly Inc., HostGator.com LLC, Jimdo GmbH, Duda Inc., Framer B.V., Silex Labs Inc., Ucraft Inc., Builderall International LLC, Yola Inc., WOW Slider, Tilda Publishing Ltd., Zyro Inc., SITE123 Ltd., PageCloud Inc.

North America was the largest region in the website builder software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the website builder software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the website builder software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Website builder software is a tool or platform designed to help users create and design websites without needing to write code or possess extensive technical skills. It offers a user-friendly, drag-and-drop interface that streamlines the process of building and launching websites. The primary goal of website builder software is to make website creation accessible to everyone, from individuals and small businesses to larger organizations, without the need for coding expertise.

The main types of websites created using website builder software include static and dynamic websites. Static websites feature fixed content that does not change frequently, making them generally simpler and quicker to create. These websites have a set number of pages with content that remains constant unless manually updated by the site owner. The pricing models for website builder software typically include subscription-based and one-time payment options, and deployment can be either cloud-based or on-premise. The end users of website builder software include both individuals and commercial entities.

The website builder software market research report is one of a series of new reports that provides website builder software market statistics, including website builder software industry global market size, regional shares, competitors with an website builder software market share, detailed website builder software market segments, market trends and opportunities, and any further data you may need to thrive in the website builder software industry. This website builder software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The website builder software market consists of revenues earned by entities by providing services such as website creation, design tools, template customization, domain management, hosting services, and e-commerce integration. The market value includes the value of related goods sold by the service provider or included within the service offering. The website builder software market also includes sales of drag-and-drop builders, code-based editors, visual editors, domain registration tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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