Online Psychology Counseling Market Report 2026

The online psychology counseling market size has grown exponentially in recent years. It will grow from $4.88 billion in 2025 to $5.97 billion in 2026 at a compound annual growth rate (CAGR) of 22.4%. The growth in the historic period can be attributed to increasing awareness of mental health issues, shortage of in-person mental health professionals, wider acceptance of telehealth services, growth of digital health platforms, rising stress-related lifestyle conditions.

The online psychology counseling market size is expected to see exponential growth in the next few years. It will grow to $13.2 billion in 2030 at a compound annual growth rate (CAGR) of 21.9%. The growth in the forecast period can be attributed to increasing demand for accessible mental health care, expansion of AI-assisted therapy tools, rising employer-sponsored counseling programs, growing focus on preventive mental health services, increasing regulatory clarity for telepsychology services. Major trends in the forecast period include increasing adoption of video-based therapy platforms, rising demand for on-demand mental health services, growing use of digital assessment tools, expansion of subscription-based counseling models, enhanced focus on data privacy and patient security.

The increasing prevalence of mental health disorders is expected to drive the growth of the online psychology counseling market. Mental health disorders encompass a variety of conditions affecting mood, thinking, and behavior, influencing emotional well-being and daily functioning. These disorders arise from a combination of genetic, environmental, and psychological factors. Online psychology counseling provides accessible and convenient mental health support, allowing individuals to receive professional guidance and therapeutic interventions remotely. For example, in May 2025, the Australian Institute of Health and Welfare reported that in 2022-23, spending on mental health conditions and substance use disorders accounted for nearly 7% ($11.9 billion) of total expenditures across broad disease groups, with 52% ($6.1 billion) spent on public hospitals. Additionally, from January 2022 to April 2023, about 26% of Australians aged 15 and over were living with a mental illness. This rising prevalence of mental health conditions is thus fueling the growth of online psychology counseling services.

Major companies in the online psychology counseling market are advancing innovative solutions such as digital counseling platforms to deliver convenient and effective mental health support. These platforms offer online mental health services through virtual therapy sessions, such as video calls or messaging. For example, in May 2024, Hope for You Inc., a US-based non-profit organization, launched an online counseling service that provides personalized, evidence-based support for adolescents and adults dealing with various mental health issues, including anxiety, depression, and trauma. This service aims to create a safe and supportive environment for individuals seeking help with their mental and behavioral health. Licensed therapists offer a secure space to assist clients in building resilience and enhancing their well-being.

In April 2025, Teladoc Health Inc., a US-based provider of virtual care services including digital health, telemedicine, and online mental-health therapy, acquired Uplift Inc. for $30 million. With this acquisition, Teladoc aims to strengthen its position in the virtual mental-health market and enable its consumer mental-health platform, BetterHelp, to offer in-network, insurance-covered mental-health services. This expansion increases access to care, reduces out-of-pocket costs for patients, and broadens Teladoc’s payer-based customer base. Uplift Inc. is a US-based, tech-enabled provider of virtual mental health therapy, psychiatry, and medication-management services, making it a strategic addition to Teladoc’s portfolio.

Major companies operating in the online psychology counseling market are Teladoc Health Inc., Cerebral Inc., Thriveworks Counseling, American Well Corp, Lyra Health Inc., Talkspace Inc., Uwill Inc, PlushCare Inc., Apollo TeleHealth Services Private Limited, Brightside Benefit Inc., Calmerry (Mental Fuel Inc), BetterHelp Inc., YourDOST Health Solutions Private Limited, Wysa Ltd., BetterLYF Wellness Pvt Ltd., Breakthrough Counseling, HopeQure Wellness Solutions Pvt LTD, Mind voyage, TalktoAngel, Amaha

North America was the largest region in the online psychology counseling market in 2025. The regions covered in the online psychology counseling market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online psychology counseling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online psychology counseling market includes revenues earned by entities such as psychological assessments, individual therapy, crisis counseling, and group therapy. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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