Nutrigenomics Market Report 2025

This Nutrigenomics market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The nutrigenomics market size has grown rapidly in recent years. It will grow from $0.96 billion in 2024 to $1.14 billion in 2025 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period of nutrigenomics can be attributed to several key factors. These include the rise of online shopping, the growth of functional beverages, the increase in pharmaceuticals, the expansion of e-commerce, and growth in companion diagnostics. These elements have contributed to greater accessibility and demand for personalized nutrition solutions, along with the integration of genetics and diet to optimize health.

The nutrigenomics market size is expected to see rapid growth in the next few years. It will grow to $2.26 billion in 2029 at a compound annual growth rate (CAGR) of 18.5%. The forecast period is expected to see continued growth driven by several factors. Rising concern over sugar consumption, increasing demand for nutrigenomics, the growing prevalence of chronic diseases, a focus on preventive healthcare, and the increasing incidence of cancer will drive the market forward. Key trends to watch in the coming period include the integration of digital health technologies, the adoption of artificial intelligence (AI) and big data in personalized nutrition, expansion in pharmacogenomics, and ongoing innovations in product offerings. These trends are likely to enhance personalized healthcare and optimize treatment and nutrition strategies.

The growing awareness about health is expected to drive the expansion of the nutrigenomics market in the coming years. Health awareness refers to the knowledge and understanding individuals have regarding various health aspects, including the prevention, management, and treatment of different conditions. This rise in health awareness is linked to improving public health, reducing healthcare expenses, and improving quality of life. Nutrigenomics, which studies the interaction between genes and nutrients, helps health-conscious individuals make informed dietary decisions tailored to their genetic makeup, promoting better well-being, preventing chronic diseases, and enhancing personalized nutrition strategies for long-term health benefits. For example, in May 2022, a survey conducted by the International Food Information Council among 1,005 American adults aged 18-80 and Gen Z adults aged 18-24 revealed that approximately 52% of participants followed a specific diet, an increase from 39% in 2021. The most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, the growing awareness about health is driving the nutrigenomics market's growth.

Companies in the nutrigenomics market are focusing on technological advancements, such as personalized nutrition insights, to improve consumer health outcomes, dietary recommendations, and wellness solutions. Personalized nutrition insights involve tailored dietary strategies based on an individual's genetic, biological, and lifestyle factors. For instance, in June 2023, Xcode Life, a US-based genomics company, launched a gene nutrition test in India focused on nutrigenomics to provide personalized dietary insights. The test evaluates nearly 50 aspects of nutrition, such as how an individual's genetic makeup affects their nutritional needs, metabolism, nutrient absorption, food sensitivities, and dietary responses. This detailed analysis offers highly customized dietary recommendations. The test utilizes the nutrigenomic framework to examine the interaction between food and gene expression, providing insights into how specific foods impact health based on genetic predispositions. The gene nutrition test is preceded by a DNA test, streamlining the process of gathering genetic data that informs the nutritional analysis, making it more efficient for users seeking personalized health insights.

In June 2024, Lifesum, a Sweden-based digital health company, acquired LYKON for an undisclosed amount. With this acquisition, Lifesum intends to enhance its digital health platform by integrating LYKON's expertise in personalized nutrition and nutrigenomics. This will offer a more comprehensive, science-driven approach to health and wellness by combining genetic insights with customized dietary recommendations to help users improve their overall well-being. LYKON is a Germany-based company that specializes in nutrigenomics.

Major players in the nutrigenomics market are Illumina Inc., Metagenics Inc., 23andMe, Genova Diagnostics Inc., Viome Inc., DNAfit, geneOmbio Technologies Pvt Ltd, Nutrigenomix Inc., SelfDecode Inc, Fagron Genomics S.L, WellGen Inc., XCODE Life Sciences Pvt. Ltd., Cura Integrative Medicine, GenoPalate, 3X4 Genetics, OmegaQuant Analytics, LLC, Cell Logic, Nutrigenomics Institute, Wellness Psychiatry, Pathway Genomics.

North America was the largest region in the nutrigenomics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in nutrigenomics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the nutrigenomics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Nutrigenomics is the study of how genes and genetic variations influence an individual's response to nutrients and diet. It aims to understand the interaction between nutrition and the genome to optimize health and prevent diseases. This field combines genetics, molecular biology, and nutrition science to create personalized dietary recommendations.

The primary product types in nutrigenomics include reagents and kits, and services. Reagents and kits are the chemicals, compounds, and tools used to conduct genetic testing and research related to nutrition. Common testing techniques include saliva, buccal swab, and blood samples. Nutrigenomics is applied in various therapeutic areas, including diabetes, obesity, gastrointestinal issues, women’s health, and neurological conditions, among others. The products and services are used by a variety of end users, including hospitals, clinics, and other healthcare providers.

The nutrigenomics market research report is one of a series of new reports that provides nutrigenomics market statistics, including nutrigenomics industry global market size, regional shares, competitors with a nutrigenomics market share, detailed nutrigenomics market segments, market trends and opportunities, and any further data you may need to thrive in the nutrigenomics industry. This nutrigenomics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The nutrigenomics market includes revenues earned by entities by providing services such as genetic testing and analysis, personalized nutrition plans, consultation services, nutritional supplement development, and corporate wellness programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The nutrigenomics market also consists of sales of products including probiotics, protein and amino acid supplements, along with fortified foods and custom meal kits. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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