Mixed Martial Arts (MMA) Equipment, Merchandise, and Nutrition Market Report 2026

The mixed martial arts (mma) equipment, merchandise, and nutrition market size has grown strongly in recent years. It will grow from $4.37 billion in 2025 to $4.63 billion in 2026 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to growth of global mma fan base, expansion of professional mma leagues, rising participation in combat sports training, availability of specialized mma equipment, increased consumption of sports nutrition products.

The mixed martial arts (mma) equipment, merchandise, and nutrition market size is expected to see strong growth in the next few years. It will grow to $5.8 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing demand for customized training solutions, rising focus on holistic athlete wellness, expansion of digital fitness communities, growing adoption of eco-friendly sports gear, increasing integration of data-driven performance nutrition. Major trends in the forecast period include rising demand for performance-oriented training gear, growing popularity of branded mma merchandise, expansion of personalized nutrition products, increasing adoption of online retail channels, enhanced focus on athlete safety equipment.

The expansion of e-commerce platforms is expected to support the growth of the mixed martial arts (MMA) equipment, merchandise, and nutrition market in the coming years. E-commerce platforms are digital systems that enable individuals and businesses to buy and sell goods or services online, process payments, and manage orders within a single interface. Their growth is being driven by factors such as cost efficiency, the influence of social media, improved logistics networks, and evolving consumer preferences. These platforms make it easier for athletes and enthusiasts to access a wide selection of MMA equipment, apparel, and nutrition products, allowing them to conveniently purchase and customize gear and supplements online. For example, in August 2024, the U.S. Census Bureau reported that U.S. retail e-commerce sales for the second quarter of 2024 reached $282.3 billion, representing a 5.3% increase compared with the first quarter of 2023 and a 6.6% increase from the same quarter in 2023. Therefore, the continued expansion of e-commerce platforms is helping drive the MMA equipment, merchandise, and nutrition market.

Companies in this market are increasingly developing innovative products such as ergonomically advanced fight gloves equipped with data-tracking microchips to enhance athlete safety, improve performance, and provide measurable insights for training and competition. These next-generation gloves feature specialized padding designed to absorb impact while incorporating sensors that capture metrics like punch speed, force, and movement for performance evaluation. For instance, in April 2024, UFC Holdings LLC - a U.S.-based global organizer of mixed martial arts events and related products - introduced redesigned UFC Official Fight Gloves. The gloves include upgraded ergonomic padding to better protect fighters’ hands and lower the risk of injury, along with embedded microchips that record fight data and verify the authenticity of official UFC equipment. Created for professional use, the gloves combine durable materials, comfort-focused engineering, and advanced sensor technology. This innovation establishes a new benchmark in MMA protective gear by enhancing safety, offering real-time insights, and linking traditional equipment with digital analytics.

In March 2024, the UFC Performance Institute, a mixed martial arts organization based in the United States, teamed up with Venum to improve the training and performance resources accessible to UFC athletes. This partnership seeks to incorporate advanced technology and innovative gear into training routines, equipping fighters with high-quality apparel and equipment to enhance their performance and recovery. Venum is a sports apparel company located in the U.S. that focuses on equipment, apparel, and accessories for martial arts and combat sports.

Major companies operating in the mixed martial arts (mma) equipment, merchandise, and nutrition market are Adidas AG, Under Armour Inc., RDX Sports, Everlast Worldwide, Century Martial Arts, Venum, Shock Doctor Inc., HayabusaFightwear Inc., Title Boxing, Sports Direct International Plc, Ringside Ltd, Tatami Fightwear Ltd, FUJI Sports, Fairtex, Twins Special, Rival Boxing Gear, Sanabul, Gameness LLC, Cleto Reyes, Combat Sports, Bad Boy.

North America was the largest region in the mixed martial arts (MMA) equipment, merchandise, and nutrition market in 2025. The regions covered in the mixed martial arts (mma) equipment, merchandise, and nutrition market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mixed martial arts (mma) equipment, merchandise, and nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mixed martial arts (MMA) equipment, merchandise, and nutrition market consists of sales of protective gear, training equipment, branded apparel, accessories, and nutritional bars and drinks. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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