Generative Artificial Intelligence (AI) in Learning and Development Market Report 2025

This Generative Artificial Intelligence (AI) in Learning and Development market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The generative artificial intelligence (AI) in learning and development market size has grown exponentially in recent years. It will grow from $0.75 billion in 2024 to $1.02 billion in 2025 at a compound annual growth rate (CAGR) of 35.2%. The growth in the historic period can be attributed to increasing demand for personalized learning experiences, the growth of digital education platforms, the need for scalable training solutions, improvements in natural language processing technologies, rising investments in EdTech innovations, and the expansion of online and remote learning environments.

The generative artificial intelligence (AI) in learning and development market size is expected to see exponential growth in the next few years. It will grow to $3.37 billion in 2029 at a compound annual growth rate (CAGR) of 35%. The growth in the forecast period can be attributed to the rising adoption of AI-powered adaptive learning tools, the growing emphasis on lifelong and continuous learning, increasing integration of AI with virtual and augmented reality, the demand for data-driven educational insights, the need for enhanced learning accessibility and inclusivity. Major trends in the forecast period include the adoption of AI-driven personalized learning paths, increasing use of interactive simulations and virtual environments, advancements in AI-powered natural language processing for enhanced learner interactions, growth in AI-enabled content creation and localization, integration of AI with virtual and augmented reality, expansion of adaptive learning systems.

The rising demand for personal interest learning is expected to drive the growth of generative artificial intelligence (AI) in the learning and development market in the future. Personal interest learning refers to an educational approach where individuals engage in learning activities based on their passions and interests, rather than adhering to a standardized curriculum. This increase in personal learning interest is fueled by the need for skill enhancement and adaptability in a rapidly evolving job market. Generative AI supports personal interest learning by providing personalized, adaptive content that caters to individual needs and preferences. For example, in January 2024, data from the Department for Education, a UK-based government agency, revealed that by November 2023, 42% of primary and secondary teachers had used generative AI in their work, a significant rise from 17% in April. Thus, the growing demand for personal interest learning is driving the expansion of generative artificial intelligence in the learning and development market.

Key companies in the generative AI learning and development market are focusing on creating innovative solutions such as AI-generated content tools to enhance personalized learning experiences and improve educational outcomes. These tools use AI algorithms to automatically generate text, images, or other digital content. For example, in January 2024, Coursera Inc., a US-based online learning platform, launched the Generative AI Academy. This platform provides training and resources to help individuals and organizations effectively implement generative AI technologies. The academy aims to equip learners with skills for creating innovative solutions, developing AI-driven applications, and integrating these technologies across various fields, offering hands-on training, industry insights, and practical examples.

In February 2024, Deloitte Touche Tohmatsu Limited, a UK-based professional services provider, acquired OpTeamizer, a generative AI and accelerated computing company based in Israel, for an undisclosed amount. This acquisition enhances Deloitte's high-performance computing engineering capabilities, enabling clients to utilize generative AI, supercomputers, and edge AI for increased automation and optimized business processes. OpTeamizer offers services such as mentoring, consulting, and software project implementation.

Major companies operating in the generative artificial intelligence in learning and development market are Microsoft Corporation, International Business Machines Corporation, NVIDIA Corporation, Cognizant Technology Solutions Corporation, Adobe Inc., Autodesk Inc., Pearson Education Inc., Altair Engineering Inc., Skillsoft Corp., Duolingo Inc., D2L Corporation, Hugging Face Inc., Jasper Technologies Inc., Quizlet Inc., LeewayHertz Inc., Signity Solutions Pvt. Ltd., Sphinx Solutions Pvt. Ltd., Synthesia Ltd., Meganexus Ltd., Cognii Inc., Genie AI Ltd., MOSTLY AI Solutions MP GmbH, Writesonic Inc., Leonardo Interactive Pty Ltd.

North America was the largest region in the generative artificial intelligence in learning and development market in 2024. The regions covered in the generative artificial intelligence in learning and development market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative artificial intelligence in learning and development market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Generative artificial intelligence (AI) in learning and development involves AI systems that create customized content, simulations, and educational materials based on user input or data patterns. This technology enhances personalized learning experiences by generating adaptive content in real time, which accelerates skill development and boosts training efficiency.

Generative AI in learning and development is primarily deployed in two forms include cloud-based and on-premise. Cloud-based generative AI refers to AI technologies hosted on the cloud that generate and personalize educational content and training experiences in real time. It is applied in areas such as personalized learning, content generation and curation, adaptive learning systems, skill assessment and analytics, language learning, and employee training and development. End users include educational institutions, corporate training programs, government and defense sectors, healthcare, information technology (IT) and telecommunications, manufacturing, and others.

The generative artificial intelligence in learning and development market research report is one of a series of new reports that provides generative artificial intelligence in learning and development market statistics, including the generative artificial intelligence in learning and development industry's global market size, regional shares, competitors with a generative artificial intelligence in learning and development market share, detailed generative artificial intelligence in learning and development market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence in learning and development industry. This generative artificial intelligence in learning and development market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The generative artificial intelligence in the learning and development market includes revenues earned by entities by providing services such as personalized learning content creation, automated assessment and feedback, virtual tutoring, content summarization, language translation, and collaborative learning assistance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.