Generative Artificial Intelligence (AI) in Elearning Market Report 2025

This Generative Artificial Intelligence (AI) in Elearning market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The generative artificial intelligence (AI) in elearning market size has grown rapidly in recent years. It will grow from $5.19 billion in 2024 to $5.92 billion in 2025 at a compound annual growth rate (CAGR) of 14%. The growth in the historic period can be attributed to increasing internet penetration, growth in online education platforms, rising demand for personalized learning experiences, reduction in hardware costs, and improving cloud computing.

The generative artificial intelligence (AI) in elearning market size is expected to see rapid growth in the next few years. It will grow to $9.93 billion in 2029 at a compound annual growth rate (CAGR) of 13.8%. The growth in the forecast period can be attributed to the expansion of 5G technology, advancements in edge computing, growth in corporate training programs, the rise of adaptive learning technologies, and emphasis on lifelong learning and upskilling. Major trends in the forecast period include advancements in machine learning algorithms, enhancing interactive content, gamification of learning experiences, integration of AI with blockchain for credentialing, and growth in AI-driven content creation tools.

The growing adoption of online learning platforms is expected to drive the expansion of generative artificial intelligence (AI) within the e-learning market in the future. Online learning platforms refer to digital tools or systems designed to deliver educational content and facilitate learning via the internet. The rise in these platforms is fueled by the increasing demand for flexible, accessible, and cost-effective education that utilizes advanced technology to provide diverse and personalized learning experiences. Generative AI enhances online learning by producing customized content, automating feedback, and creating interactive experiences, which improve engagement, learning efficiency, and scalability. For example, in August 2024, data published by the National Center for Education Statistics revealed that in 2022, approximately 10 million college students enrolled in at least one online course. Thus, the increased adoption of online learning platforms is propelling the growth of generative artificial intelligence (AI) in the e-learning market.

Key players in the generative AI e-learning market are developing cutting-edge solutions, such as generative artificial intelligence training tools, to offer employees realistic, AI-driven practice scenarios and personalized feedback. These tools train AI models to generate new, original content by analyzing extensive datasets, enabling the creation of innovative outputs such as text, images, or audio based on identified patterns and structures. For instance, in October 2023, Learning Pool, a UK-based learning technology firm, introduced AI Conversations, which utilizes GPT-4 technology to generate realistic, customizable responses for various workplace scenarios. This tool provides detailed, personalized feedback and scalable practice opportunities, addressing common communication challenges and enhancing management skills across different industries.

In May 2024, Accenture PLC, an Ireland-based professional services company, acquired Udacity for an undisclosed amount. This acquisition enhances Accenture's LearnVantage by integrating Udacity's digital education expertise, improving industry-specific training, and supporting clients in achieving business value within the evolving AI economy. Udacity, a US-based online learning platform, offers generative AI training courses.

Major companies operating in the generative artificial intelligence (AI) in e-Learning market are Google LLC, Microsoft Corporation, Amazon Web Services, International Business Machines Corporation (IBM), NVIDIA Corporation, Adobe Inc., Pearson plc, Canva, Skillsoft, Duolingo Inc., Edmentum Inc., Kahoot, Stability AI, Cohere, Hugging Face Inc., Jasper AI INC., Quizlet Inc., Carnegie Learning Inc., Khan Academy, OpenAI, DreamBox Learning, Character AI, Anthropic PBC, Smart Sparrow, Writesonic Inc.

North America was the largest region in the generative artificial intelligence (AI) in e-Learning market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in e-Learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative artificial intelligence (AI) in e-Learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Generative artificial intelligence (AI) in e-Learning refers to the application of AI systems that can create new, personalized educational content and experiences. It offers a variety of transformative applications in eLearning, improving both the educational process and the administrative functions within online learning environments.

The primary delivery modes for generative AI in eLearning include online learning platforms, mobile applications, and virtual reality (VR) and augmented reality (AR). Online learning platforms are digital environments designed to deliver, manage, and provide access to educational content and courses via the internet, often incorporating interactive tools, multimedia resources, and communication features to enhance the learning experience. These technologies enable applications such as content creation, adaptive learning, assessments, feedback, and tutoring systems. The end-users of these AI-driven solutions include students or individuals, educators or trainers, and educational institutions.

The generative artificial intelligence (AI) in e-Learning market research report is one of a series of new reports that provides generative artificial intelligence (AI) in e-Learning market statistics, including generative artificial intelligence (AI) in e-Learning industry global market size, regional shares, competitors with a generative artificial intelligence (AI) in e-Learning market share, detailed generative artificial intelligence (AI) in e-Learning market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) in e-Learning industry. This generative artificial intelligence (AI) in e-Learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative artificial intelligence (AI) in e-Learning market includes revenues earned by entities by providing services such as translation services, virtual assistants, proctoring, and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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