Fried Chicken Market Report 2025

This Fried Chicken market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The fried chicken market size has grown strongly in recent years. It will grow from $6.9 billion in 2024 to $7.37 billion in 2025 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to changing consumer preferences, urbanization and population growth, fast food culture, rising disposable incomes, and demand for convenience.

The fried chicken market size is expected to see strong growth in the next few years. It will grow to $9.48 billion in 2029 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to the rise of digital marketing, diversification of menus, focus on sustainability practices, expansion of delivery services, and impact of economic conditions. Major trends in the forecast period include an increase in online ordering, intensifying market competition, regional flavor adaptations, the emergence of ghost kitchens, and innovation in packaging solutions.

The growing consumer preference for convenience food is expected to drive the expansion of the fried chicken market in the future. This shift is influenced by busy lifestyles, the increasing need for quick and easy meal solutions, a craving for familiar and satisfying flavors, and a focus on time-saving options without sacrificing taste or quality. Fried chicken is a popular choice in the convenience food sector due to its ready-to-eat nature, flavorful taste, and quick preparation. For example, a report by the National Association of Convenience Stores (NACS) published in April 2024 revealed that total industry foodservice sales, including prepared food, commissary items, and dispensed beverages, made up 26.9% of in-store sales in 2023, up from 25.6% in 2022, with prepared food sales per store per month increasing by 12.2%. This indicates that the shift toward convenience foods is fueling the growth of the fried chicken market.

Key players in the fried chicken market are concentrating on developing innovative products, such as reinvented fried chicken, to gain a competitive advantage. Reinvented fried chicken includes modern or novel versions of traditional fried chicken that incorporate new techniques, flavors, or presentations. For instance, in November 2023, Home Chef LLC, a US-based meal kit delivery service, in collaboration with its parent company Kroger Co., a US-based grocery retailer, launched an updated fried chicken product designed to enhance crispiness, crunchiness, and flavor. The new product features double-breaded chicken using innovative ingredients such as tapioca starch and potato starch for better texture and crunch, and a blend of 10 spices, including garlic, paprika, and thyme, for a well-seasoned taste.

In April 2024, Heinz, a US company known for its food products, formed a partnership with Morley's for an undisclosed sum. This collaboration was intended to bolster Heinz's presence in the fast-food sector by combining its famous condiments with Morley's popular chicken dishes, thereby enhancing the customer experience. Morley's is a UK-based chicken shop recognized for its delicious fried chicken and extensive reach throughout London.

Major companies operating in the fried chicken market are Tyson Foods, Hy-Vee Inc., Perdue Farms LLC, Yum! Brands Inc., Chick-fil-A, Wayne Farms LLC, Mountaire Farms Inc., Jollibee Foods Corp, Simmons Foods Inc., Raising Cane's Chicken Fingers LLC, Zaxbys SPE Franchisor LLC, House of Raeford Farms Inc., Peco Foods Inc, Popeyes Louisiana Kitchen, Bojangles International LLC, Wingstop Inc, Crest Foods Co., Kavi Protein & Feed Pvt. Ltd., Gus's World Famous Fried Chicken, AJ Foods.

North America was the largest region in the fried chicken market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fried chicken market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fried chicken market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Fried chicken is a beloved dish made by breading or coating chicken pieces with a seasoned mixture and then deep-frying them until they are crispy and golden brown. It is commonly enjoyed as a main course across various cuisines and can be paired with a variety of side dishes. The rich flavor and appealing texture of fried chicken make it a popular comfort food.

Fried chicken comes in several forms, including wings, breasts, drumsticks, thighs, nuggets, and other variations. Wings, which consist of the drumette, flat, and tip sections, are known for their tender meat and crispy skin. They are often served as a snack or appetizer and can be coated in a range of sauces or seasonings. Fried chicken can be prepared in numerous styles, such as traditional, spicy, southern, Korean, and gourmet, and is distributed through restaurants, fast-food chains, the food service industry, retail outlets, and online delivery services. This dish appeals to a diverse range of consumers, including adults, children, and the elderly.

The fried chicken market research report is one of a series of new reports that provides fried chicken market statistics, including fried chicken industry global market size, regional shares, competitors with a fried chicken market share, detailed fried chicken market segments, market trends and opportunities, and any further data you may need to thrive in the fried chicken industry. This fried chicken market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fried chicken market consists of sales of karaage, buffalo wings, yangnyeom chicken, hot chicken, and barberton chicken. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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