Endpoint Protection Platform Market Report 2025

This Endpoint Protection Platform market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The endpoint protection platform market size has grown rapidly in recent years. It will grow from $5.17 billion in 2024 to $5.74 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to growth in remote work, increasing investments in cybersecurity, growth in advanced persistent threats, increasing focus on protecting critical infrastructure, and rising number of zero-day vulnerabilities.

The endpoint protection platform market size is expected to see rapid growth in the next few years. It will grow to $8.64 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to rising cyberattacks, increasing enterprise security, increasing number of small and medium enterprises, rising number of connected IOT devices, and rising adoption of mobile devices. Major trends in the forecast period include technological advancements, integration of AI, adoption of cloud-based EPP, zero trust security models, and IoT devices.

The increasing frequency of cyberattacks is expected to drive the growth of the endpoint protection platform market. Cyberattacks involve malicious activities by individuals, groups, or organizations aimed at compromising, damaging, or gaining unauthorized access to computer systems, networks, or data. The rise in cyberattacks is due to factors such as growing digital transformation, the sophistication of attack methods, the increased value of data, vulnerabilities in software and systems, and a lack of cybersecurity awareness. An endpoint protection platform is essential for defending against these threats by providing a multi-layered security approach that includes detection, prevention, response, and remediation. For example, in November 2023, the Department of Defense, an Australian government agency, reported over 94,000 cybercrime incidents during the financial year 2022-2023, reflecting a 23% increase from the previous year. This surge in cyberattacks is fueling the growth of the endpoint protection platform market.

Leading companies in the endpoint protection platform market are focusing on developing advanced solutions, such as cloud-managed service provider (MSP) security solutions, to enhance threat detection, improve response times, and deliver comprehensive security coverage. Cloud-managed MSP security solutions involve a range of security services and technologies offered by a managed service provider to protect cloud-based environments. These solutions help organizations secure their cloud infrastructure, applications, and data from various cyber threats while ensuring compliance with industry standards and regulations. For instance, in March 2024, Bitdefender, a Romania-based cybersecurity firm, launched GravityZone Cloud MSP Security Solutions. This comprehensive cybersecurity platform is designed specifically for managed service providers and integrates multiple layers of advanced threat prevention and detection technologies, including next-gen antivirus (AV), endpoint detection and response (EDR), and managed detection and response (MDR) services, all within a unified security framework. GravityZone Cloud MSP Security Solutions are available in various tiers Secure, Secure Plus, and Secure Extra, each providing top-tier protection with options tailored to meet MSP customers' specific needs, compliance requirements, and budget constraints.

In September 2024, Absolute Security, a US-based computer and network security firm, acquired Syxsense Inc. for an undisclosed amount. This acquisition is intended to enhance Absolute Security's Cyber Resilience Platform by integrating Syxsense's automated endpoint and vulnerability management capabilities. Syxsense Inc. is a US-based software company that focuses on automated solutions for endpoint and vulnerability management.

Major companies operating in the endpoint protection platform market are Microsoft Corporation, Oracle Corporation, Honeywell International Inc., Broadcom Inc., Palo Alto Networks Inc., Fortinet Inc., OpenText Corporation, Check Point Software Technologies Ltd., Trellix Inc., McAfee Corp., CrowdStrike Holdings Inc., Elastic N.V., FireEye Inc., Sophos Group plc, ESET spol. s r.o., Netskope Inc., Qualys Inc., Acronis International GmbH, SentinelOne Inc., VMware Carbon Black Inc., F-Secure Corporation, Amazon Web Services Inc., Deep Instinct Ltd., Comodo Group Inc., AppGuard Inc., Emsisoft Ltd., Kaspersky Lab ZAO.

North America was the largest region in the endpoint protection platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the endpoint protection platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the endpoint protection platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An endpoint protection platform (EPP) is a comprehensive security solution designed to safeguard endpoint devices, such as computers, mobile devices, and servers, from various cyber threats. These platforms generally incorporate multiple technologies to prevent, detect, and respond to malware, ransomware, phishing attacks, and other cyber threats.

The primary components of an endpoint protection platform include both the platform itself and associated services. An EPP provides a holistic security solution to protect endpoints such as computers, laptops, smartphones, tablets, and servers from a range of cyber threats. It is deployed across various enforcement points, including workstations, mobile devices, servers, point of sale (POS) terminals, and more, and offers different deployment options such as on-premise, cloud, and hybrid. EPPs are utilized by both large enterprises and small to medium-sized enterprises (SMEs) across diverse industries, including banking, financial services, and insurance (BFSI), healthcare, government, IT and IT-enabled services, telecommunications, manufacturing, retail and e-commerce, energy and utilities, education, and others.

The endpoint protection platform market research report is one of a series of new reports that provides endpoint protection platform market statistics, including endpoint protection platform industry global market size, regional shares, competitors with a endpoint protection platform market share, detailed endpoint protection platform market segments, market trends and opportunities, and any further data you may need to thrive in the endpoint protection platform industry. This endpoint protection platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The endpoint protection platform market consists of revenues earned by entities by providing services such as endpoint detection and response, application control, patch management and threat intelligence. The market value includes the value of related goods sold by the service provider or included within the service offering. The endpoint protection platform market also includes sales of antivirus software, firewall software, endpoint security suites, data encryption software and web filtering software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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