The UK Childrenswear Market to 2029 report offers comprehensive insight and analysis of the UK Childrenswear market, the major players, the key trends, and consumer attitudes. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performace of key retailers. The report also includes consumer data from 2023 and 2024.
The lasting impact of high inflation led the UK childrenswear market to decline 2.4% in 2024. However, its more essential nature allowed it to outperform menswear and womenswear. Less shoppers purchased childrenswear in 2024 due to economic troubles, however 35-44s were the only age group to not see a decline as shoppers continue to wait longer to have children. The market is expect to contract again in 2025 but returning to growth in 2026, but will but will rise at the timid CAGR between 2024 and 2029 due to slowing birth rates.
The lasting impact of high inflation led the UK childrenswear market to decline 2.4% in 2024. However, its more essential nature allowed it to outperform menswear and womenswear. Less shoppers purchased childrenswear in 2024 due to economic troubles, however 35-44s were the only age group to not see a decline as shoppers continue to wait longer to have children. The market is expect to contract again in 2025 but returning to growth in 2026, but will but will rise at the timid CAGR between 2024 and 2029 due to slowing birth rates.
Scope
- Though partially protected by its essential nature, childrenswear will experience muted growth out to 2029, hindered by slowing birth rates and economic difficulties
- Online penetration grew 0.7ppts in 2024, and the digital channel is expected to continue outperforming in the long term, as consumers appreciate its convenience and wide ranges
- Retailers with strong value for money perceptions such as M&S and ASDA won share in 2024, with leading player Primark also benefitting from its affordability and strong licensed ranges.
Reasons to Buy
- Understand where the demand lies within the UK childrenswear market across various price positionings, categories, and retailers, to allow you to maximise customer acquisition.
- Learn how continued macroeconomic challenges will impact the UK childrenswear market, and which players are most at threat from changing consumer habits.
- Identify the key approaches retailers are taking to stand out in the UK childrenswear market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- KEY TRENDS IN THE UK Childrenswear MARKET
- UK Childrenswear Market Drivers
- UK Childrenswear Market Inhibitors
- Key Trends
- Adult clothing players launch childrenswear amid its ongoing resilience
- Retailers encourage childrenswear shoppers to trade up to premium ranges
- Licensed clothing plays an essential role in attracting shoppers
- Strategies for Success
- THE UK CHILDRENSWEAR MARKET: MARKET SIZE TO 2029
- UK Childrenswear Market, 2019, 2024 & 2029
- UK Childrenswear Market, 2019-2029
- UK Clothing Market Share by Category 2019, 2024 & 2029
- UK Clothing Market Growth by Category 2019-2029
- UK Childrenswear Resale Market 2018-2028
- THE UK CHILDRENSWEAR MARKET: WHERE PEOPLE SHOP
- UK Childrenswear Online Market, 2019-2029
- UK Childrenswear Market by Channel Growth, 2019-2029
- UK Childrenswear Market by Channel 2019-2029
- Top 10 UK Childrenswear Retailer Market Shares
- UK Childrenswear Winners & Losers Outlook
- UK Childrenswear Most Shopped At Retailers
- UK Childrenswear Retailer Shopper Profiles
- Retailer Profiles
- Marks & Spencer
- Primark
- Mori & Mamas & Papas
- Retailers to Watch
- THE UK CHILDRENSWEAR MARKET: HOW PEOPLE SHOP
- Who Shops and Where They Are Located
- UK Childrenswear Shopper Profile
- Childrenswear Purchases by Category
- Childrenswear Category Shopper Profiles
- Which Age Groups Childrenswear Shoppers Buy For
- Who Childrenswear Shoppers Buy For
- Childrenswear Purchases by Product Type
- THE UK CHILDRENSWEAR MARKET: WHY PEOPLE SHOP
- Childrenswear Purchase Drivers
- Childrenswear Purchase Drivers by Category
- Childrenswear Purchasing Behaviours & Attitudes
- Childrenswear Fashion Preferences
- Childrenswear Lifecycle and Sustainability Efforts
- METHODOLOGY, DEFINITIONS AND CONTACTS
- Shopper profiles for the top five most purchased from UK childrenswear retailers
- UK childrenswear category shopper profiles
- UK Childrenswear Market Value, 2019, 2024 & 2029 (£ bn) with five-year CAGR (%)
- UK Childrenswear Market Value (£ bn), Annual Growth (%) & Spend Per Head (£) 2019-2029
- UK Clothing Market Share by Category (%), 2019, 2024 & 2029
- UK Clothing Market Annual Growth (%) by Category, 2019-2029
- UK Childrenswear Resale Market Value (£m) & Annual Growth (%), 2018-2028
- UK Childrenswear Online Market Value (£ bn) and Online Penetration (%), 2019-2029
- Online and Offline Growth (%) within the UK Childrenswear Market, 2019-2029
- UK Childrenswear Market by Channel Share (%), 2019, 2024 & 2029
- Market Shares (%) of the Top 10 UK Childrenswear Retailers 2023 & 2024(f)
- Retailers UK childrenswear shoppers purchased from in the last 12 months
- Marks & Spencer’s 2019-2024(f) UK Childrenswear market share (%)
- Primark’s 2019-2024(f) UK Childrenswear market share (%)
- UK clothing shoppers that bought childrenswear in the last 12 months by demographic and location
- UK childrenswear shopper profile by demographic and location
- UK clothing shoppers that bought each childrenswear category in the last 12 months
- Which age groups UK childrenswear shoppers purchased for in the last 12 months
- Who UK childrenswear shoppers bought for in the last 12 months
- Which product types UK childrenswear shoppers purchased in the last 12 months
- What is important to childrenswear shoppers when buying childrenswear
- What is the most important purchase driver for different childrenswear categories
- Childrenswear shoppers’ agreement with statements on purchasing behaviours and attitudes
- Childrenswear shoppers’ agreement with statements on fashion preferences
- Childrenswear shoppers’ agreement with statements on lifecycle and sustainability efforts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Primark
- Tesco
- ASDA
- M&S
- Tiny Cottons
- Bebe Organics
- Disney
- Bundlee
- TheLittleLoop
- Shein
- Temu
- Cider
- Adanola
- Castore
- Next
- Superdry
- Selfridge's
- Liberty
- H&M
- AllSaints
- Zara
- George
- Mattel
- Sport Direct
- John Lewis & Partners
- Marks & Spencer
- Sainsbury's
- Matalan
- Amazon
- JD Sports
- Very
- Lidl
- Aldi
- Mamas & Papas
- The White Company
- Morrisons
- River Island
- Mori
- J&Josh
- Maybe Baby & Maybe Junior
- Claude & Co
- Phase Eight
