Thermal Wellness Market - Focused Insights 2025-2030

The Thermal Wellness Market was valued at USD 61.36 billion in 2024, and is projected to reach USD 78.32 billion by 2030, rising at a CAGR of 4.15%.

RECENT VENDOR ACTIVITIES

• In 2024, Hilton started a wellness center for the guests at Signia by Hilton Atlanta, which includes a spa, beauty bar, fitness center, and outdoor pool. It gives restorative bliss from detoxifying massages and recovery treatments to percussing therapy, a cryo facial lift that combines cold therapy and gua sha, and more.
• In 2024, Peninsula Hot Springs Pty Ltd unveiled the next phase in its accommodation offering with a trio of rest-focused Eco Lodges, each with its own hot spring and outdoor mineral baths. It has been thoughtfully designed for restoration and sleep, which inspires deep rest.

KEY TAKEAWAYS

• By Service: The message therapy segment holds the largest market share of over 40%, driven by rising wellness tourism, increased health consciousness, and rising prevalence of chronic pain & stress.
• By Facility: The Thermal spas segment shows the highest growth of 4.44%, as they are known for the usage of thermal and mineral-rich water for offering various treatments for health conditions such as skin disorders, musculoskeletal disorders, etc.
• By Gender: The women's segment accounted for the largest share of the global thermal wellness market, as they are seeking thermal wellness experiences that enhance appearance and skin health.
• By Age Group: The 35 to 64 segment dominates the market share, driven by busy schedules, increased preference for relaxation & rejuvenation, and increased focus on maintaining health and wellness.
• By Geography: The European region accounts for the largest market share, driven by the region’s rich history of spa culture, rising lifestyle & stress-related issues, and increased awareness about health & well-being.
• Growth Factor: The global thermal wellness market is set to grow due to increased health consciousness and growing wellness tourism.

THERMAL WELLNESS MARKET TRENDS

Rising Popularity of Saunas

The rising popularity of saunas is a major trend in the global thermal wellness market. It is driven by several factors, including increased accessibility, cultural & social trends, detoxifications & health benefits, integration with wellness programs, and increased demand for relaxation. Saunas are known for their ability to promote sweating. It is required for detoxification. It offers various benefits like improved sleep, muscle relaxation, pain relief, circulation, etc. The calming environment and heat of a sauna can offer an ideal stress-reduction experience. It gives a sense of well-being and relaxation.

Increasing Demand for Natural Remedies

The increasing demand for natural remedies is a significant trend in the global thermal wellness market. It is driven by several factors, including growing awareness of natural healing, eco-conscious travel, integration with traditional medicine, emphasis on holistic health, connection to nature, perception of nature as safer, and cultural traditions. Thermal waters are rich in minerals such as magnesium, calcium, sulfur, etc. It offers therapeutic advantages for joint pain, stress relief, and skin conditions. Consumers are seeking natural treatments instead of pharmaceuticals for skin issues, detoxification, and chronic pain.

THERMAL WELLNESS MARKET DRIVERS

Increased Health Consciousness

Increased health consciousness is a significant driver in the thermal wellness market. It is driven by increased awareness of health benefits, rising stress levels, the rising interest in natural therapies, shifts towards preventive healthcare, and rising spending on health & wellness. Increased need for healing and rehabilitation, the market is experiencing increased demand for spas and wellness services. The market is expanding into new demographics and regions, as the benefits of wellness are getting wide recognition. Consumers are seeking high-quality and authentic experiences, which drives the demand for well-managed and reputable facilities. Modern lifestyles are characterized by more stress levels which increases the demand for stress-reduction and relaxation therapies. The thermal spas and wellness centers are offering rejuvenating and calming environments that can help to reduce stress levels.

Growing Wellness Tourism

Growing wellness tourism activities are a significant driver in the global thermal wellness market due to shifting consumer preference, integration of wellness & travel, increased focus on self-care, increased disposable income, desire for rejuvenating experiences, and rising emerging markets. Travelers are increasingly focusing on booking experiential and unique vacations. Wellness tourism combines travel with enhancing & maintaining personal well-being. Thermal wellness services are continuously integrated into travel itineraries. There is a rising emphasis on prioritizing personal well-being and self-care. Wellness tourism gives dedicated resources and time for individuals to their relaxation and health.

INDUSTRY RESTRAINT

High Cost

High cost is a major challenge in the thermal wellness market. It is due to the higher maintenance costs, the requirement of infrastructure development, specialized equipment, the need for maintaining high standards, the destination, and energy consumption. The high cost is impacting the thermal wellness market in various ways, including limited accessibility, competition, slow growth, and price sensitivity. Due to the higher costs large segment of the population can not access thermal wellness services. Many thermal facilities are offering services for affluent consumers and luxury travelers.

THERMAL WELLNESS MARKET SEGMENT INSIGHTS

INSIGHTS BY SERVICE

The global thermal wellness market by service is segmented into massage therapy, hydrotherapy, facial & skin treatments, and others. In 2024, the massage therapy segment accounted for the largest market share of over 40%. The prevalence of lifestyle-related ailments such as chronic pain and stress can be alleviated through massage therapy. Known for its relaxing effects, massage therapy also offers numerous other benefits, including pain relief, enhanced immune function, and improved circulation. Fitness enthusiasts and athletes are increasingly turning to massage therapy to aid in recovery, reduce inflammation, and support joint health. Older adults also seek massage therapy to promote healthy aging and overall wellness. Massage therapy has a long history and has been practiced across various cultures. It is widely accepted around the world, particularly in Europe and the Asia-Pacific (APAC) region. Massage therapies can be easily integrated into daily routines. With a growing preference for natural remedies to address health-related issues, the global demand for massage therapy continues to rise.

INSIGHTS BY FACILITY

The global thermal wellness market by facility is categorized into thermal spas, wellness resorts, wellness hotels, and others. The thermal spas segment shows significant growth, with the fastest-growing CAGR of 4.44% during the forecast period. Thermal spas are known for their use of thermal and mineral-rich water to offer various treatments for health conditions such as skin disorders, musculoskeletal issues, and more. The demand for thermal spas is rising significantly due to the growth of the tourism sector, increased awareness of their therapeutic benefits, and deep-rooted cultural traditions. Thermal water is known to offer proven health benefits, attracting individuals who seek natural treatments and remedies for chronic conditions.

The growing awareness of the importance of mental well-being is also contributing to increased demand for stress-reducing therapies and activities. As part of the expanding wellness industry, which includes spas and many related services, thermal spas are considered ideal for stress relief and relaxation. Additionally, thermal spas are often located in historically significant and naturally scenic areas, making them attractive destinations for both international and domestic tourists. The increase in global travel and tourism continues to drive demand for thermal spas around the world.

INSIGHTS BY GENDER

The women’s segment dominates the gender segmentation in the global thermal wellness market share and is growing significantly due to increased awareness of health and wellness, a strong focus on weight management, rising wellness trends, concerns about skin health and aging, and an emphasis on beauty and self-care. Women tend to prefer personalized services and high-quality products, with a particular interest in anti-aging skincare treatments. Concerns about aging have led to increased demand for thermal treatments that help maintain a youthful appearance. Women are also more likely to prioritize relaxation and cultural experiences. They are drawn to destinations with stunning and attractive landscapes, valuing opportunities for escape, mental relaxation, and cultural enrichment. Activities aligned with nature and local traditions are especially appealing to this segment. Women seek thermal wellness experiences that enhance appearance and promote skin health. Popular treatments among women include body wraps, aromatherapy, facials, and other spa services. The natural, beauty-enhancing properties of thermal and mineral-rich waters further drive demand for thermal wellness experiences among women globally.

INSIGHTS BY AGE GROUP

Based on the age group, the 35 to 64 segment holds the largest share of the global thermal wellness market. This age group includes older adults, who are increasingly focusing on maintaining overall health and wellness. Individuals in this age group are increasingly focused on stress management and preventive wellness, as they often face demanding careers, financial pressures, and family responsibilities. With greater earning potential and stronger financial capacity compared to other age groups, they are more willing and able to invest in premium services and wellness activities. This segment is primarily driven by busy lifestyles, a heightened preference for relaxation and rejuvenation, and a strong focus on preventing chronic diseases and maintaining long-term health. This demographic often prefers to travel with family or friends for relaxation and rejuvenation, which contributes to the growing demand for thermal wellness experiences. Being more health-conscious and physically active, they seek products and services that help maintain overall well-being. Thermal waters provide relief from conditions such as arthritis, musculoskeletal pain, and other age-related concerns.

GEOGRAPHICAL ANALYSIS

Europe holds the largest share of the global thermal wellness market, accounting for over 41%. This dominance is driven by the region’s rich history of spa culture, a growing prevalence of lifestyle- and stress-related issues, increased awareness of health and well-being, and the rise of wellness tourism. European consumers are placing greater emphasis on overall health and are actively seeking preventive measures to maintain their well-being. This shift has significantly boosted demand within the wellness tourism sector.

The strong tradition of thermal baths and spas in Europe has created a deep-rooted cultural acceptance of thermal wellness practices, further enhancing consumer interest. Additionally, the tourism sector across Europe continues to grow steadily, with an increasing number of travelers seeking wellness-focused experiences.

THERMAL WELLNESS MARKET VENDOR LANDSCAPE

The global thermal wellness market report contains exclusive data on 25 vendors. The market is highly concentrated with many local and international players in the market. The competition among these players is intense. Companies are focusing on offering personalized services to boost the consumer experience. The larger companies invest in new hotels and resort development to expand their market. It helps to attract a large consumer base. They compete on amenities, luxury, and brand recognition around the globe. The regional and local operators of thermal baths and spas are catering to specific cultural preferences or demographics. They are competing on the service offerings, overall customer experience, and quality of treatments. The companies present in this market are offering bundled packages, competitive pricing, and promotions to attract travelers who seek budget-friendly and value-conscious wellness tourism.

Key Vendors

• Accor S.A.
• Aman Group S.a.r.l.
• Four Seasons Hotels Limited
• Hilton
• IHG Hotels & Resorts
• Marriott International, Inc.

Other Prominent Vendors

• Chiva-Som Hua Hin
• Blue Lagoon
• Terme di Saturnia
• Therme Group
• Vy Resort Thermal & Spa
• Oetker Hotel Management Company GmbH
• Peninsula Hot Springs Pty Ltd
• Gellert
• Baden-Baden Kur & Tourismus GmbH
• Kempinski Hotels
• Caldea
• Termas de Puyehue Hotel
• Terme di Montecatini S.p.a.
• Kempinski Hotels
• Lanserhof
• Onsen Hot Pools Queenstown Ltd
• Tabacón Thermal Resort & Spa
• Papallacta Hot Springs
• Thermae Bath Spa Limited

SEGMENTATION & FORECASTS

• By Service
  • Massage Therapy
  • Hydrotherapy
  • Facial & Skin Treatments
  • Others
• By Facility
  • Thermal Spas
  • Wellness Resorts
  • Wellness Hotels
  • Others
• By Gender
  • Women
  • Men
• By Age Group
  • 35 to 64
  • 65 & Above
  • Below 34
• By Geography
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• APAC
  • Japan
  • China
  • South Korea
  • India
• North America
  • US
  • Canada
• Latin America
  • Brazil
  • Mexico
• Middle East & Africa
  • Turkey
  • South Africa
  • Saudi Arabia

KEY QUESTIONS ANSWERED

1. How big is the global thermal wellness market?
2. Which service segment has the largest share in the global thermal wellness market?
3. Which facility segment provides more business opportunities in the global thermal wellness market?
4. Which region holds the largest share in the global thermal wellness market?
5. Who are the major players in the global thermal wellness market?