At-Home Gel Nail Kits Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The At-Home Gel Nail Kits Market was valued at USD 2024 in 1.95 Billion, and is expected to reach USD 3.11 Billion by 2030, rising at a CAGR of 8.09%. The market is experiencing rapid expansion, fueled by growing consumer interest in cost-effective, do-it-yourself beauty solutions and increased awareness around nail care. Advancements in gel polish technologies - featuring longer-lasting wear and simplified applications - have made these kits more accessible for at-home use. Younger consumers are increasingly drawn to these offerings, aided by the growth of e-commerce and widespread exposure through influencer-driven social media marketing. The convenience, affordability, and innovation in product formats are reshaping consumer habits, sustaining demand beyond the pandemic era and broadening the market’s global footprint.

Key Market Drivers

Rising Demand for Cost-Effective and Convenient Beauty Solutions

The growing preference for accessible and affordable beauty routines is a major factor propelling the at-home gel nail kits market. Compared to traditional salon visits, which can be both expensive and time-intensive, at-home gel nail kits offer a practical alternative. Consumers - especially those with budget or time constraints - are increasingly opting for DIY nail treatments that deliver salon-quality results. The COVID-19 pandemic played a pivotal role in accelerating this shift, with lockdowns pushing users toward self-care options. Even as salons reopen, many consumers continue to rely on at-home kits out of habit or preference. Easy-to-use kits featuring tools like LED lamps, polish, and application guides have made it simpler for beginners to achieve professional outcomes, expanding adoption across age groups and lifestyles.

Key Market Challenges

Health and Safety Concerns Related to At-Home Use

Health and safety issues present a key challenge in the at-home gel nail kits market, particularly among novice users. Unlike trained salon professionals, at-home users may misuse products, leading to skin sensitivity, nail bed damage, or overexposure to UV light during curing. Improper application or removal methods can result in infections or allergic reactions, especially with formulas containing harsh chemicals.

Additionally, concerns over potentially harmful substances such as formaldehyde, toluene, and dibutyl phthalate in some formulations raise red flags for health-conscious consumers. The lack of consistent global regulation exacerbates the issue, allowing low-cost and potentially unsafe products to proliferate online. This can undermine consumer trust and limit adoption. To address these concerns, brands must focus on product education, transparent labeling, safer formulations, and clear application guidelines to improve user safety and confidence.

Key Market Trends

Rise of Sustainable and Non-Toxic Formulations

Sustainability and safety are emerging as dominant trends shaping the future of the at-home gel nail kits market. Consumers are increasingly seeking clean, ethical alternatives free from harmful chemicals. This has led to the rise of “5-free” to “13-free” gel polish formulations that exclude common toxins. In tandem, vegan, cruelty-free, and biodegradable offerings are gaining traction, especially among environmentally conscious millennials and Gen Z consumers.

Brands are also exploring eco-friendly packaging solutions, including recyclable and refillable containers, to reduce plastic waste. These changes align with a broader movement toward conscious consumption. Manufacturers are also investing in responsible sourcing and reducing their carbon footprint, which resonates with modern values of transparency and ethical production. As a result, green innovation is not only a trend but a competitive necessity in today’s beauty landscape.

Key Market Players

• Coty, Inc.
• Revlon Consumer Products Corporation
• OPI Products Inc.
• CND (Creative Nail Design, Inc.)
• Orly International, Inc.
• Opallac Pty Ltd
• Alessandro International GmbH
• Sally Hansen
• Le Mini Macaron
• Mylee

Report Scope

In this report, the Global At-Home Gel Nail Kits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

At-Home Gel Nail Kits Market, By Product Type:

• Gel Polish
• Nail Lamp
• Nail Tools
• Nail Accessories

At-Home Gel Nail Kits Market, By Distribution Channel:

• Online
• Offline

At-Home Gel Nail Kits Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Vietnam
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global At-Home Gel Nail Kits Market.

Available Customizations

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.