Stoma Or Ostomy Care Global Market Report 2025

The stoma or ostomy care market size has grown strongly in recent years. It will grow from $3.69 billion in 2024 to $3.9 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth during the historic period can be credited to the rising prevalence of colorectal and bladder cancer, the increasing incidence of inflammatory bowel diseases (IBD), the expansion of home healthcare services for ostomy patients, heightened awareness campaigns, and the growth of online sales channels.

The stoma or ostomy care market size is expected to see strong growth in the next few years. It will grow to $4.83 billion in 2029 at a compound annual growth rate (CAGR) of 5.5%. The growth during the forecast period can be credited to the rising prevalence of inflammatory bowel diseases, the expanding geriatric population globally, the growth of home healthcare services for ostomy patients, increasing awareness about stoma care and ostomy products, and a greater emphasis on patient-centric care. Key trends in the forecast period include advancements in ostomy care products, the integration of virtual fitness trends, the adoption of smart technology, strategic collaborations and partnerships, and the incorporation of AI in product development.

The increasing prevalence of colorectal cancer is expected to drive the growth of the stoma or ostomy care market. Colorectal cancer originates in the colon or rectum, which are essential parts of the digestive system. The rise in colorectal cancer cases is attributed to factors such as an aging population, dietary habits that include increased consumption of processed foods, lifestyle changes such as sedentary behavior, and genetic predisposition. Stoma or ostomy care plays a crucial role in managing colorectal cancer by providing essential support through ostomy bags, skin barriers, and accessories that aid in waste management, prevent infections, and enhance patient comfort. These elements are vital for post-surgical care and improving quality of life after colorectal cancer treatment. For example, in January 2024, the American Cancer Society, a US-based professional organization, reported an estimated 152,810 new cases of colorectal cancer (81,540 in men and 71,270 in women). The disease remains the second leading cause of cancer-related deaths in the U.S., with 53,010 fatalities, an increase from 52,550 in 2023. As a result, the growing prevalence of colorectal cancer is fueling the expansion of the stoma or ostomy care market.

Leading companies in the stoma or ostomy care industry are prioritizing technological advancements such as customizable convexity design to deliver high-quality solutions that ensure a secure fit, prevent leaks, and enhance comfort for individuals with varying body types and stoma shapes. Customizable convexity design allows for the adjustment of tension location and convex depth in ostomy barriers, creating a personalized fit that improves stoma protrusion, skin flattening, and overall patient comfort. For instance, in April 2024, Convatec Group, a UK-based medical device company, introduced Esteem Body with Leak Defense in the U.S., a one-piece soft convexity ostomy system. This product is designed for different body types and stoma shapes, featuring advanced adhesives, multiple convexity options, and a patented ‘8-shape’ pouch to enhance comfort, security, and leak prevention.

In December 2024, Duke Street Capital, a UK-based private equity firm, acquired ForLife Group and Trio Healthcare for an undisclosed amount. This acquisition aims to strengthen ForLife’s product innovation, expand its market presence, and establish a more robust position in the ostomy care industry. By leveraging existing development and production capabilities in Germany and the UK, Duke Street seeks to drive growth and scalability in this sector. ForLife Group is a Germany-based company specializing in the development, manufacturing, and distribution of medical devices for ostomy care, while Trio Healthcare is a UK-based company focused on stoma care solutions.

Major players in the stoma or ostomy care market are 3M Company, Henkel AG, B. Braun SE, Smith & Nephew plc, Coloplast Corporation, ConvaTec Group PLC, Salts Healthcare Ltd., Hollister Incorporated, Cymed Inc., Marlen Manufacturing & Development Company, ALCARE Co. Ltd., Welland Medical Limited, Perma-Type Company Inc., EuroMed Inc., Nu-Hope Laboratories Inc., Torbot Group Inc., OstomyCure AS, OxMed International GmbH, Trio Healthcare Ltd., Genairex Inc., and NB Products Inc.

North America was the largest region in the stoma or ostomy care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in stoma or ostomy care report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the stoma or ostomy care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Stoma or ostomy care involves the management and maintenance of a stoma, an artificial opening surgically created to allow bodily waste to exit when natural pathways are non-functional due to illness, injury, or surgery. This care encompasses medical, personal, and emotional aspects to enhance the patient's quality of life.

The primary product types for stoma or ostomy care include ostomy bags, skin barriers, pastes and powders, and other accessories. Ostomy bags are medical devices designed to collect waste from the body after a surgical procedure that creates a stoma in the abdomen for waste elimination. These bags are used in various types of surgeries, including ileostomy, colostomy, and urostomy, and are available in one-piece or two-piece systems. The main end users of these products include hospitals, home care, ambulatory surgical centers (ASCs), and clinics.

The stoma or ostomy care market research report is one of a series of new reports that provides stoma or ostomy care market statistics, including the stoma or ostomy care industry global market size, regional shares, competitors with the stoma or ostomy care market share, detailed stoma or ostomy care market segments, market trends, and opportunities, and any further data you may need to thrive in the stoma or ostomy care industry. This stoma or ostomy care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The stoma or ostomy care market consists of revenues earned by entities by providing services such as patient care and support services, product support and distribution services, and educational and awareness services. The market value includes the value of related goods sold by the service provider or included within the service offering. The stoma or ostomy care market also includes sales of stoma deodorizers, adhesive rings, strips, stoma guards, and belts. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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