Crow's Feet Global Market Report 2025

The crow's feet market size has grown strongly in recent years. It will grow from $3.98 billion in 2024 to $4.3 billion in 2025 at a compound annual growth rate (CAGR) of 8%. The growth during the historic period was driven by an increasing aging population, a rise in beauty consciousness, higher disposable incomes, the growing influence of social media, increasing demand for non-invasive treatments, greater acceptance of aesthetic procedures, heightened global dermatology awareness, and a cultural shift toward youthfulness.

The crow's feet market size is expected to see strong growth in the next few years. It will grow to $5.81 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The projected growth in the forecast period can be attributed to the rising popularity of at-home beauty devices, increased adoption of personalized skincare, growing demand for natural and organic anti-aging products, the expansion of medical tourism for cosmetic treatments, greater awareness of preventive skincare, the rise of the men’s skincare market, and the growth of minimally invasive cosmetic treatments. Key trends expected in this period include AI-powered skincare analysis, smart skincare devices with biometric tracking, advanced at-home anti-aging devices, 3D skin imaging for personalized treatments, micro-needling with automated systems, cutting-edge laser technologies for skin rejuvenation, ultrasonic and radiofrequency-based wrinkle treatments, nanotechnology for targeted anti-aging ingredient delivery, wearable skin monitoring devices, and innovations in gene therapy and stem cell treatments for skin regeneration.

The increasing consumer inclination toward non-invasive procedures is expected to drive the growth of the crow’s feet market. These cosmetic treatments enhance skin appearance without requiring surgery or extended recovery time. The rising popularity of non-invasive procedures is attributed to factors such as the demand for quick and effective treatments, technological advancements, minimal downtime, lower risks compared to surgical options, affordability, and increased awareness of aesthetic treatments. Procedures such as botulinum toxin injections, laser resurfacing, microneedling, radiofrequency therapy, chemical peels, and LED light treatments help reduce crow’s feet by relaxing facial muscles, stimulating collagen production, improving skin texture, and enhancing elasticity without surgical intervention. For example, in September 2023, the International Society of Aesthetic Plastic Surgery (ISAPS) reported that 9,221,419 Botox procedures were performed globally in 2022, reflecting a 26.1% rise from 7.3 million procedures in 2021. As a result, the growing preference for non-invasive treatments is fueling the expansion of the crow’s feet market.

Leading companies in the crow’s feet market are developing red and infrared light therapy masks to provide non-invasive, effective, and convenient solutions for reducing fine lines and wrinkles around the eyes. These masks use specific wavelengths of light to penetrate the skin, boosting collagen production and minimizing signs of aging. In October 2024, Solawave, a US-based skincare technology company, introduced the Eye Recovery Pro, a red and infrared light therapy mask designed to address early signs of aging in the eye area. This mask targets fine lines, wrinkles, crow’s feet, puffiness, dark circles, uneven tone, and other concerns using a combination of red, deep red, near-infrared, and amber light therapies. When used consistently for three minutes, three times a week, the mask delivers visible improvements within a few weeks.

In August 2024, L'Oréal S.A., a France-based cosmetics company, acquired a 10% stake in Galderma Group AG from Sunshine SwissCo AG for $1.85 billion. This acquisition establishes a strategic scientific partnership between L’Oréal and Galderma, combining their expertise in dermatological solutions with L’Oréal’s advanced knowledge in skin biology, diagnostic tools, and evaluation methods. This collaboration aims to drive innovation in the aesthetics and skincare industry. Galderma Group AG, a Switzerland-based dermatology company, specializes in treatments for crow’s feet.

Major players in the crow's feet market are Procter & Gamble, Johnson & Johnson, AbbVie Inc., L'Oréal S.A., Hologic Inc., Sinclair Pharma plc, Ipsen Pharma, Clarins, Merz Pharma GmbH & Co. KGaA., Vichy Laboratoires, Obagi Cosmeceuticals LLC, Isdin, Hugel Inc., Evolus Inc., Revance Therapeutics Inc., Solta Medical Inc., Peter Thomas Roth Labs LLC, Ortho Dermatologics, SkinMedica Inc., Oxygenetix, Algenist, Lumenis Be Ltd., SkinCeuticals, and Solawave.

North America was the largest region in the crow's feet market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in crow’s feet report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the crow’s feet market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Crow’s feet are fine lines and wrinkles that form at the outer corners of the eyes, becoming more noticeable with age. They develop due to repeated facial expressions such as smiling and squinting, along with the natural decline of collagen and skin elasticity. Consistent use of anti-aging ingredients such as retinol and hyaluronic acid can help improve skin texture and reduce the appearance of fine lines over time.

The primary treatments for crow's feet include topical creams, botulinum toxin (Botox), chemical peels, dermal fillers, and other options. Topical creams are lotions or gels applied directly to the skin to diminish the appearance of crow’s feet. These treatments are used in various settings, including hospitals and clinics, dermatology centers, and homecare, and are distributed through hospital pharmacies, retail pharmacies, and online pharmacies.

The crow’s feet market research report is one of a series of new reports that provides crow’s feet market statistics, including crow’s feet industry global market size, regional shares, competitors with a crow’s feet market share, detailed crow’s feet market segments, market trends and opportunities, and any further data you may need to thrive in the crow’s feet industry. This crow’s feet market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The crow’s feet market consists of revenues earned by entities by providing services such as laser resurfacing, micro-needling, radiofrequency therapy, ultrasound skin tightening, platelet-rich plasma (PRP) therapy, facials with anti-aging benefits, and customized dermatological consultations for wrinkle reduction. The market value includes the value of related goods sold by the service provider or included within the service offering. The crow’s feet market also includes sales of anti-aging skincare products, retinol treatments, hyaluronic acid-based moisturizers, collagen-boosting supplements, sunscreen, facial masks, peptide-infused treatments and at-home skincare devices designed to reduce fine lines and wrinkles around the eyes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.