Disposable Hand Towels Market Report 2025

This Disposable Hand Towels Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The disposable hand towels market size has grown strongly in recent years. It will grow from $5.92 billion in 2024 to $6.45 billion in 2025 at a compound annual growth rate (CAGR) of 9%. The growth during the historic period can be attributed to rising environmental concerns, the expansion of commercial restroom facilities, increased institutional usage, the demand for convenient packaging, and the growth of the tourism industry.

The disposable hand towels market size is expected to see strong growth in the next few years. It will grow to $8.98 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be driven by a stronger focus on sustainability, the adoption of smart restroom solutions, the expansion of commercial and institutional facilities, shifting consumer behavior, and a growing preference for touch-free products. Key trends in the forecast period include 3D printing, innovations in moisture control and drying technology, AI-powered product design, advancements in packaging, and the integration of radio frequency identification (RFID) technology.

The increasing awareness of hand hygiene is expected to drive the growth of the disposable hand towels market in the coming years. Hand hygiene involves the practice of cleaning hands to remove dirt, bacteria, viruses, and other harmful microorganisms. This growing awareness is driven by factors such as increased health education, global hygiene campaigns, and a greater understanding of its role in preventing infections and promoting public health. Disposable hand towels play a crucial role in improving hand hygiene by providing a single-use, hygienic drying option that minimizes cross-contamination compared to shared cloth towels. For example, in November 2024, The Leapfrog Group, a US-based non-profit organization, reported that the percentage of hospitals meeting hand hygiene standards increased from 38.1% in 2021 to 57.6% in 2022 and further to 74% in 2023. As a result, the rising awareness of hand hygiene is fueling the expansion of the disposable hand towels market.

Leading companies in the disposable hand towels market are developing innovative solutions, such as advanced household paper towels, to enhance cleaning efficiency. Household paper towels are highly absorbent and versatile, designed for cleaning, wiping, and drying tasks in homes. They provide a disposable and hygienic solution for handling spills, cleaning surfaces, and maintaining personal hygiene. For example, in March 2023, Procter & Gamble, a US-based manufacturing company, introduced the Bounty Quicker Picker Upper, designed to improve cleaning efficiency. This new product features a superior structure that prevents collapse when wet, flexible strength for a variety of cleaning tasks, and optimized fluid efficiency that ensures even liquid distribution across the sheet. These improvements enhance absorbency and effectiveness, allowing users to clean up tough messes with fewer sheets, making the product more efficient and environmentally friendly.

In December 2022, Marcal Paper, a US-based manufacturer of recycled tissue products and towels, acquired Von Drehle Corp. for an undisclosed amount. This acquisition aims to expand Marcal Paper’s footprint across the U.S., broaden its product range, and improve operational efficiency to better serve its nationwide customer base. Von Drehle Corp. is a US-based company specializing in the manufacturing of disposable towels and tissue products.

Major players in the disposable hand towels market are The Procter & Gamble Company (P&G), Kimberly-Clark Corporation, Georgia-Pacific LLC, Essity AB, Oji Holdings Corporation, CMPC Tissue S.A., Cascades Tissue Group Inc., Hengan International Group Company Limited, Metsä Group, Sofidel Group, Industrie Cartarie Tronchetti S.p.A., Nice-Pak Products Inc., Duni Group AB, Kruger Products L.P., Seventh Generation Inc., Industrie Celtex S.p.A., Renova, Behrens Group, Newland Bamboo Co Ltd., Zooby Promotional Products.

North America was the significant region in the disposable hand towels market in 2024. Asia-Pacific is expected to be the substantial growth region in the forecast period. The regions covered in disposable hand towels report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the disposable hand towels market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Disposable hand towels are single-use, absorbent paper or fabric towels designed for hand drying, surface wiping, and other hygiene-related purposes. They provide convenience, promote cleanliness, and can be an eco-friendly option when made from recyclable or biodegradable materials.

The primary types of disposable hand towels include paper towels and plant fiber towels. Paper towels are disposable sheets made from paper, commonly used for drying hands, cleaning, and wiping surfaces. They come in various folding styles, such as c-fold, interfold, v-fold, and pop-up. These towels are distributed through multiple channels, including online stores, supermarkets or hypermarkets, specialty stores, and other distribution channels, and they serve both household and commercial applications.

The disposable hand towels market research report is one of a series of new reports that provides disposable hand towels market statistics, including disposable hand towels industry global market size, regional shares, competitors with a disposable hand towels market share, detailed disposable hand towels market segments, market trends and opportunities, and any further data you may need to thrive in the disposable hand towels industry. This disposable hand towel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The disposable hand towels market consists of sales of products including roll towels, industrial towels, antibacterial towels, biodegradable towels, and compostable towels. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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