Budgeting Assistance Market Report 2025

The budgeting assistance market size has grown rapidly in recent years. It will grow from $4.97 billion in 2024 to $5.54 billion in 2025 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to increasing financial literacy awareness, rise in personal debt levels, growth of fintech solutions, higher demand for automated budgeting tools, economic instability driving budgeting needs.

The budgeting assistance market size is expected to see rapid growth in the next few years. It will grow to $8.48 billion in 2029 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to advancements in AI-driven financial planning, growing adoption of subscription-based budgeting tools, rising demand for personalized financial management, integration of open banking, regulatory support for financial wellness initiatives. Major trends in the forecast period include expansion of AI-powered virtual financial assistants, increased use of blockchain for secure financial planning, growth in embedded finance solutions, rising adoption of gamified budgeting apps, enhanced collaboration between banks and budgeting platforms.

The forecast of 11.2% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through reduced accessibility of financial planning tools, as AI-powered cash flow analysis software and expense tracking applications, mainly developed in Canada and Sweden, become costlier for consumers due to digital service tariffs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing adoption of cloud-based solutions is anticipated to drive the growth of the budgeting assistance market. Cloud-based solutions are software and services hosted on remote servers, which can be accessed through the internet. This adoption is driven by technological advancements, the demand for flexible financial tools, the rise of remote work, regulatory support, and investments in cloud infrastructure. Cloud-based solutions facilitate the development of improved financial management tools, enhancing accessibility, collaboration, real-time data analysis, and cost-efficiency for users. For example, in December 2023, Eurostat, a Luxembourg-based intergovernmental organization, reported that approximately 45.2% of EU enterprises used cloud computing services, mainly for email hosting, file storage, and operational tasks. This marked an increase of 4.2 percentage points from 2021. Thus, the growing adoption of cloud-based solutions is fueling the budgeting assistance market.

Companies in the budgeting assistance market are increasingly integrating artificial intelligence (AI)-powered tools to improve financial planning and analysis. AI-driven budgeting tools are transforming personal finance by automating expense tracking, offering personalized insights, and enhancing financial decision-making. For example, in January 2025, Spring Financial, a Canada-based fintech company, launched Bloom, an AI-powered financial concierge mobile app designed to help users with budgeting and financial management. Bloom consolidates users' financial data from multiple institutions into a single, user-friendly interface, providing real-time insights and personalized support. The app features Oscar AI, a smart assistant that answers specific financial queries. Bloom also includes automatic transaction categorization, advanced budgeting tools, subscription tracking, and rent reporting to credit bureaus to assist users in building their credit history.

In June 2024, Digits, a U.S.-based fintech company, acquired Basis Finance Inc. for an undisclosed amount. This acquisition aims to enhance Digits’ financial planning and analysis capabilities by incorporating advanced scenario comparison tools and extensive financial system integrations. The move is expected to provide users with more comprehensive financial management solutions, improving Digits’ dashboard and reporting features. Basis Finance Inc. is a U.S.-based company offering a budgeting and forecasting platform.

Major players in the budgeting assistance market are Workday Inc., Wolters Kluwer N.V., Sage Group plc, Deltek Inc., Anaplan Inc., OneStream Inc., insightsoftware, Intuit Inc., Prophix Software Inc., Vena Solutions Inc., YNAB, Horwath HTL LLC, Paro Inc., Datarails, Cube Planning Inc., Scoro Software, Mosaic, Centage Corporation, Flatworld Solutions Inc., and Accounovation LLC.

North America was the largest region in the budgeting assistance market in 2024. The regions covered in budgeting assistance report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the budgeting assistance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The budgeting assistance market consists of revenues earned by entities by providing services such as expense tracking, financial planning, cash flow management, forecasting and analysis, and budget optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The budgeting assistance market also includes sales of servers, cloud storage devices, personal computers, mobile devices, and network routers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a considerable impact on the financial sector, particularly in the areas of investment strategies and risk management. The increased tariffs have intensified market volatility, leading institutional investors to adopt more cautious approaches and driving greater demand for hedging solutions. Banks and asset managers are encountering higher costs in cross-border transactions as disrupted global supply chains and declining corporate earnings weigh on equity market performance. At the same time, insurance providers are facing elevated claims risks linked to supply chain interruptions and trade-related business losses. Furthermore, reduced consumer spending and weaker export demand are limiting credit growth and dampening investment appetite. In response to these challenges, the sector must focus on diversification, accelerate digital transformation, and strengthen scenario planning to manage the heightened economic uncertainty and safeguard profitability.

Budgeting assistance refers to tools, methods, and services designed to help individuals and organizations effectively plan, manage, and monitor their finances. This involves creating a structured financial plan, setting financial goals, and tracking income and expenses over time. The goal of budgeting assistance is to provide users with a clear view of their financial status, helping them make informed decisions and maintain control over their finances.

The primary types in the budgeting assistance market are web-based software and mobile-based software. Web-based budgeting assistance software refers to financial planning tools hosted on cloud platforms, allowing users to manage budgets, track expenses, and forecast financial performance from any internet-enabled device. Deployment options include on-premise and cloud-based solutions, serving enterprises of different sizes, including large, medium, and small businesses.

The budgeting assistance market research report is one of a series of new reports that provides budgeting assistance market statistics, including budgeting assistance industry global market size, regional shares, competitors with a budgeting assistance market share, detailed budgeting assistance market segments, market trends and opportunities, and any further data you may need to thrive in the budgeting assistance industry. This budgeting assistance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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