Budgeting Assistance Market Report 2026

The budgeting assistance market size has grown rapidly in recent years. It will grow from $5.54 billion in 2025 to $6.17 billion in 2026 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to increasing consumer focus on financial planning, rising adoption of personal finance software, expansion of digital banking services, growth of small and medium enterprises, availability of cloud computing solutions.

The budgeting assistance market size is expected to see rapid growth in the next few years. It will grow to $9.39 billion in 2030 at a compound annual growth rate (CAGR) of 11.1%. The growth in the forecast period can be attributed to increasing integration of budgeting tools with banking APIs, rising demand for automated financial insights, expansion of subscription-based financial software models, growing focus on data-driven financial decision-making, advancements in AI-based financial assistants. Major trends in the forecast period include increasing adoption of ai-powered budgeting tools, rising use of mobile-based expense tracking applications, growing demand for real-time financial visibility, expansion of cloud-based budget management platforms, enhanced personalization of financial planning solutions.

The increasing adoption of cloud-based solutions is expected to drive the growth of the budgeting assistance market in the coming years. Cloud-based solutions consist of software and services hosted on remote servers and accessed through the internet. The adoption of cloud-based solutions is being fueled by technological advancements, the demand for flexible financial tools, the rise of remote work, regulatory support, and increased investment in cloud infrastructure. Cloud-based solutions support the development of more effective financial management tools by enhancing accessibility, collaboration, real-time data analysis, and cost efficiency for users. For example, in April 2023, according to G2.com, Inc., a US-based software marketplace company, global end-user spending on public cloud services was projected to increase by about 21% to reach nearly $592 billion in 2023, with more than one-third of companies (33.4%) expected to shift from legacy enterprise software to cloud-based tools during the same year. Looking ahead to 2025, approximately 85% of organizations are expected to adopt a “cloud-first” strategy. Therefore, the growing adoption of cloud-based solutions is driving the expansion of the budgeting assistance market.

Companies in the budgeting assistance market are increasingly integrating artificial intelligence (AI)-powered tools to improve financial planning and analysis. AI-driven budgeting tools are transforming personal finance by automating expense tracking, offering personalized insights, and enhancing financial decision-making. For example, in January 2025, Spring Financial, a Canada-based fintech company, launched Bloom, an AI-powered financial concierge mobile app designed to help users with budgeting and financial management. Bloom consolidates users' financial data from multiple institutions into a single, user-friendly interface, providing real-time insights and personalized support. The app features Oscar AI, a smart assistant that answers specific financial queries. Bloom also includes automatic transaction categorization, advanced budgeting tools, subscription tracking, and rent reporting to credit bureaus to assist users in building their credit history.

In June 2024, Digits, a U.S.-based fintech company, acquired Basis Finance Inc. for an undisclosed amount. This acquisition aims to enhance Digits’ financial planning and analysis capabilities by incorporating advanced scenario comparison tools and extensive financial system integrations. The move is expected to provide users with more comprehensive financial management solutions, improving Digits’ dashboard and reporting features. Basis Finance Inc. is a U.S.-based company offering a budgeting and forecasting platform.

Major companies operating in the budgeting assistance market are Workday Inc., Wolters Kluwer NV, Sage Group plc, Deltek Inc., Anaplan Inc., OneStream Inc., insightsoftware, Intuit Inc., Prophix Software Inc., Vena Solutions Inc., You Need A Budget (YNAB), Datarails, Cube Planning, Scoro, Mosaic Tech, Centage Corporation, Planful, Adaptive Insights, Oracle NetSuite, Zoho Corporation.

North America was the largest region in the budgeting assistance market in 2025. The regions covered in the budgeting assistance market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the budgeting assistance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The budgeting assistance market consists of revenues earned by entities by providing services such as expense tracking, financial planning, cash flow management, forecasting and analysis, and budget optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. The budgeting assistance market also includes sales of servers, cloud storage devices, personal computers, mobile devices, and network routers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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