Horse Racing Market Report 2025

This Horse Racing Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The horse racing market size has grown strongly in recent years. It will grow from $387.9 billion in 2024 to $423.94 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth during this period can be credited to the rising popularity of online betting, an increase in sponsorship and investment, a rise in high-profile events, more international events, and a growing demand for digital platforms.

The horse racing market size is expected to see strong growth in the next few years. It will grow to $599.52 billion in 2029 at a compound annual growth rate (CAGR) of 9% The projected growth in the forecast period can be linked to the expansion of online betting platforms, growing global interest in equestrian sports, higher disposable incomes allowing for more spending on leisure, increasing government regulations affecting gambling and race operations, and a rise in sponsorships and media rights revenue. Key trends expected during this period include the use of advanced data analytics for performance optimization, the adoption of virtual reality to enhance fan experiences, the development of wearable technologies for monitoring horse health, the implementation of AI-driven betting platforms, greater use of green energy at racetracks, and the expansion of online and virtual racing events.

The growing popularity of online betting is expected to significantly contribute to the expansion of the horse racing market. Online betting involves placing wagers on various events, including sports and casino games, through websites or mobile apps. This surge is largely driven by the convenience and accessibility of online platforms, as well as the wide range of betting options available at all times. Horse racing benefits from this trend by offering frequent events, diverse wagering choices, real-time data, and high betting volumes, all of which increase engagement and revenue. For example, in the first quarter of the 2024-2025 financial year (April to June), UK-based HM Revenue & Customs reported that total betting and gaming receipts reached $1.11 billion (£884 million). This figure represented a 2% increase, or $21.37 million (£17 million), compared to the same period in the previous financial year. As a result, the growing appeal of online betting continues to drive the growth of the horse racing sector.

Leading companies in the horse racing market are focusing on technological innovations, such as digital betting platforms. These platforms allow users to place bets on a variety of events, including sports, casino games, and esports. For instance, in March 2023, DraftKings Inc., a US-based sports betting company, introduced the DK Horse app. This app allows users to bet on horse races around the world and features live streaming, real-time odds, and an intuitive user interface. Designed to provide a smooth and engaging experience for horse racing fans, it offers a convenient way to place bets and follow their favorite races. The launch of DK Horse highlights the increasing demand for digital platforms in the horse racing industry.

In October 2023, PA Media Group, a UK-based media company, acquired iRace Media Pte. Ltd., a Singapore-based firm specializing in horse racing data services. Although the acquisition amount was not disclosed, this move strengthens PA Media Group’s presence in the Asian market and expands its global racing data services. By tapping into a region with growing demand for reliable data, PA Media Group diversifies its portfolio and solidifies its leadership position in the industry.

Major players in the horse racing market are Bally’s Corporation, Churchill Downs Incorporated, Betfair Group Limited, Woodbine Entertainment Group, The Jockey Club, Racing Victoria Limited., WinStar Farm LLC, Godolphin LLC, Juddmonte Farms Limited, Coolmore and Associated Stud Farms Limited., Keeneland Association Inc., Tattersalls Limited., Arrowfield Stud Pty. Limited, Experiential Squared Inc., AmWest Entertainment LLC, Spendthrift Farm LLC, Fasig-Tipton Company Inc., Hronis Racing LLC, Exacta Systems LLC., SF Racing LLC.

North America was the largest region in the horse racing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in horse racing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the horse racing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Horse racing is a competitive sport where horses, ridden by jockeys or harnessed to carts, race over a designated distance on a track or course. It is one of the oldest sports, often associated with wagering and entertainment. Different formats of races exist, including flat racing, steeplechase, and harness racing, each depending on the horse breed and discipline.

The main types of betting in horse racing include win bets, each-way bets, single bets, multiple bets, straight forecasts, reverse forecasts, and tricasts. A win bet involves placing a wager on a horse to finish in first place, with the bettor winning only if their selected horse comes in first. Revenue in horse racing is generated from betting, live events, broadcasting rights, sponsorship and advertising, as well as horse sales and breeding. Common platforms for betting and watching races include online platforms, racecourses, and lottery stores.

The horse racing market research report is one of a series of new reports that provides horse racing market statistics, including the horse racing industry's global market size, regional shares, competitors with a horse racing market share, detailed horse racing market segments, market trends and opportunities, and any further data you may need to thrive in the horse racing industry. This horse racing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The horse racing market includes revenues earned by entities by providing services such as racecourse operations, betting platforms (both physical and online), and event management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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