Location of Things Market Report 2025

This Location of Things Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The location of things market size has grown exponentially in recent years. It will grow from $16.13 billion in 2024 to $20.84 billion in 2025 at a compound annual growth rate (CAGR) of 29.1%. The growth during the historic period can be attributed to the expansion of smart manufacturing and Industry 4.0, the increasing need for fleet and logistics optimization, the growing use of IoT in healthcare for patient monitoring, the rise of e-commerce and supply chain digitalization, and the advancement of hyperlocal advertising and marketing.

The location of things market size is expected to see exponential growth in the next few years. It will grow to $57.26 billion in 2029 at a compound annual growth rate (CAGR) of 28.8%. The growth in the forecast period can be driven by the increasing demand for asset tracking and management, the expansion of smart cities, the rollout of 5G networks, the rising need for location-based services, and the growth of autonomous vehicles and connected cars. Key trends during this period include the proliferation of IoT devices, advancements in connectivity technologies, the adoption of AI and machine learning, integration with augmented reality (AR) and virtual reality (VR), and the rising demand for real-time location systems.

The growing presence of connected devices is expected to drive the expansion of the location of things market. Connected devices are physical objects embedded with sensors, software, and network connectivity, enabling them to collect, send, and receive data over the Internet or other networks. These devices facilitate automation and remote control, contributing to improved convenience and operational efficiency. The increasing adoption of connected devices is driven by enhanced network connectivity, greater internet accessibility, and the growing demand for automation. By offering detailed insights into people, assets, and environments, these devices enhance location-based services, improving decision-making, optimizing operations, and enabling personalized experiences across industries such as retail, logistics, and healthcare. According to IoT Now, a UK-based magazine covering the Internet of Things, there were 16.6 billion connected IoT devices in 2023, marking a 15% increase from 2022. Projections indicate that the number of connected IoT devices will reach 40 billion by 2030, further fueling the expansion of the location of things market.

Companies in this sector are focusing on technological advancements, such as 4G vehicle trackers, to enhance real-time location tracking, network reliability, and fleet management efficiency. A 4G vehicle tracker is a GPS-enabled device that utilizes 4G LTE connectivity to provide precise tracking, route monitoring, and vehicle diagnostics for applications in security, fleet management, and telematics. In August 2023, Jimi IoT, a China-based manufacturer of GPS tracking devices, introduced the VL101G INS-Aided IP66-Rated Vehicle Tracker. This advanced tracker features GNSS positioning technology and dual-frequency GPS, ensuring highly accurate real-time location tracking across various use cases. It supports LTE communication with GSM (2G) fallback, ensuring stable connections even in areas with weak signals. Integrated with an inertial navigation system (INS), it delivers precise movement data, making it a valuable tool for fleet management. Additional features such as driving behavior analysis, ignition detection, and remote engine cut-off enhance security and operational efficiency. Designed to withstand harsh environments, its IP66-rated construction ensures durability, while its compact design allows for discreet installation. The device can be remotely managed via Jimi IoT’s cloud-based platform, providing an intuitive and efficient monitoring solution.

In January 2022, AddSecure, a Sweden-based provider of IoT connectivity and communication solutions, acquired LOSTnFOUND for an undisclosed amount. This acquisition bolstered AddSecure’s asset management capabilities in Europe while expanding its expertise in telematics and location tracking solutions. LOSTnFOUND, based in Switzerland, specializes in location tracking and fleet management services.

Major players in the location of things market are Apple Inc., Google LLC, Microsoft Corporation, IBM Corporation, Intel Corporation, Cisco Systems Inc., Qualcomm Technologies Inc., Zebra Technologies Corporation, Garmin Ltd., Trimble Inc., Pitney Bowes Inc., ESRI Global Inc., Enav S.P.A., HERE Technologies BV, NV5 Holdings Inc., Verizon Connect, TomTom NV, Tibco Software Group Inc., Mapbox Inc., Ubisense Group plc, Kontakt.io Inc., Aerial Data Service Inc., Hellotracks LLC, Deeyook LLC, Phoenix LiDAR Systems Inc.

North America was the largest region in the location of things market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in location of things report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the location of things market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Location of Things refers to a connected ecosystem where devices and sensors collect, analyze, and utilize location-based data to improve decision-making and automation. By integrating the Internet of Things (IoT) with geospatial technologies, it enables real-time tracking, navigation, and location intelligence across various sectors, including logistics, smart cities, healthcare, and retail.

The primary types of Location of Things are indoor and outdoor location. Indoor location determines the position of a person or object within a building or enclosed space. It can be deployed on-premises or in the cloud and is used for applications such as IoT asset management, location intelligence, location-based customer engagement and advertising, location-based social media monitoring, mapping, and navigation. It serves various industry verticals, including banking, financial services, and insurance, aerospace and defense, healthcare, the public sector, information technology and telecom, retail, transportation and logistics, and more.

The location of things market research report is one of a series of new reports that provides location of things market statistics, including location of things industry global market size, regional shares, competitors with a location of things market share, detailed location of things market segments, market trends and opportunities, and any further data you may need to thrive in the location of things industry. This location of things market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The location of things market consists of revenues earned by entities by providing services such as fleet management, emergency and disaster management, healthcare and patient tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. The location of things market also includes sales of radio frequency identification, indoor positioning systems, and telecommunications equipment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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