This Digital Out-Of-Home Advertising Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.
The digital out-of-home advertising market size has grown rapidly in recent years. It will grow from $19.31 billion in 2024 to $21.7 billion in 2025 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to the rise of smart city initiatives, the increasing use of the Internet of Things (IoT), the expanding adoption of digital signage in city transportation, the growing use of smart beacons for location-based advertising, and the surge in multilingual content.
The digital out-of-home advertising market size is expected to see rapid growth in the next few years. It will grow to $34.25 billion in 2029 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period will be driven by the expansion of connected smart devices, increasing demand for eco-friendly digital displays, the growth of digital transit and mobile solutions, the adoption of facial recognition for targeted advertising, and the rising use of digital billboards in retail environments. Key trends include the integration of virtual reality, the development of 5G-enabled advertising networks, advancements in geolocation-based targeting, the implementation of blockchain for ad tracking, and the integration of social media and user-generated content in DOOH advertising.
The growing demand for creative and interactive displays is expected to drive the expansion of the digital out-of-home advertising market. Creative and interactive displays refer to digital screens or visual installations that actively engage users by integrating creativity with interactivity. The rise in these displays is attributed to their ability to enhance user engagement, incorporate advanced technologies, provide personalized experiences, offer competitive advantages, improve retail interactions, and enable real-time data collection for targeted marketing. Digital out-of-home advertising contributes significantly to this trend by leveraging cutting-edge technologies to deliver compelling, customized content in high-traffic areas, increasing audience engagement and brand visibility. For example, in August 2024, Signage Info, a Canada-based advertising company, reported that revenue from digital out-of-home advertising in the UK reached $536.91 million in 2024, up from $443.73 million in the first half of 2023. As a result, the rising demand for creative and interactive displays is fueling growth in the digital out-of-home advertising market.
Leading companies in the digital out-of-home advertising sector are concentrating on developing advanced solutions, such as dynamic outdoor advertising platforms, to offer an omnichannel digital advertising experience for brands. These platforms allow real-time updates and adaptable advertising content based on contextual factors such as weather, time, and audience demographics, enabling brands to deliver highly relevant messages to consumers. For instance, in September 2024, ShopLiftr, a Canada-based advertising services company, introduced a programmatic digital out-of-home advertising solution that delivers personalized and geotargeted messages in real time. This solution provides multilingual, real-time ads across various screens and seamlessly integrates with existing ad technologies for an omnichannel experience. By leveraging AI-powered localization, precise geo-targeting, and adaptable messaging, the platform enhances customer engagement and drives sales.
In October 2024, DLM Media, a US-based digital content distributor and media company, partnered with CETV Now to expand the reach of digital out-of-home advertising by deploying digital screens in high-traffic venues across the U.S. This collaboration provides businesses with a robust platform for targeted, venue-specific advertising, supported by seamless installation, programming, and maintenance services. CETV Now is a US-based advertising agency specializing in digital out-of-home networks.
Major players in the digital out-of-home advertising market are ProSiebenSat1 Media, VGI Global Media, JCDecaux, Clear Channel, Lamar Advertising Company, Ströer SE & Co. KGaA, Outfront Media Inc., Daktronics Inc., oOh!media Limited, Bennett Coleman & Company Limited, APG|SGA, Sharp NEC Display Solutions, Global Outdoor Media Limited, Pattison Outdoor Advertising, Talon Outdoor Ltd, Broadsign International LLC, QMS Media Limited, Exterion Media Group, ZETA Display, Vistar Media, Ocean Outsider, Blue Fin Media, EyeMedia LLC, Adomni, and Global Advertising Media Private Limited.
North America was the largest region in the digital out-of-home advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital out-of-home advertising report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the digital out-of-home advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Digital Out-of-Home Advertising (DOOH) involves the presentation of dynamic digital advertising content on electronic screens and digital billboards in public spaces. Unlike traditional static ads, DOOH enables real-time updates, interactivity, and targeted messaging based on factors such as location, time, and audience demographics.
The key format types of DOOH advertising include digital billboards, video advertising, ambient advertising, and others. Digital billboards are electronic display boards that utilize digital technology to showcase dynamic and customizable advertisements in high-traffic areas. DOOH advertising is used by businesses of all sizes, including large, medium, and small enterprises. Its applications span both indoor and outdoor environments, with end users across various sectors such as retail, recreation, banking, transportation, education, and more.
The digital out-of-home advertising market research report is one of a series of new reports that provides digital out-of-home advertising market statistics, including digital out-of-home advertising industry global market size, regional shares, competitors with a digital out-of-home advertising market share, detailed digital out-of-home advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital out-of-home advertising industry. This digital out-of-home advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital out-of-home advertising market consists of revenues earned by entities by providing services such as content management services, programmatic advertising services, and analytics and reporting services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital out-of-home advertising market also includes sales of interactive kiosks, video walls, and augmented reality displays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The digital out-of-home advertising market size has grown rapidly in recent years. It will grow from $19.31 billion in 2024 to $21.7 billion in 2025 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to the rise of smart city initiatives, the increasing use of the Internet of Things (IoT), the expanding adoption of digital signage in city transportation, the growing use of smart beacons for location-based advertising, and the surge in multilingual content.
The digital out-of-home advertising market size is expected to see rapid growth in the next few years. It will grow to $34.25 billion in 2029 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period will be driven by the expansion of connected smart devices, increasing demand for eco-friendly digital displays, the growth of digital transit and mobile solutions, the adoption of facial recognition for targeted advertising, and the rising use of digital billboards in retail environments. Key trends include the integration of virtual reality, the development of 5G-enabled advertising networks, advancements in geolocation-based targeting, the implementation of blockchain for ad tracking, and the integration of social media and user-generated content in DOOH advertising.
The growing demand for creative and interactive displays is expected to drive the expansion of the digital out-of-home advertising market. Creative and interactive displays refer to digital screens or visual installations that actively engage users by integrating creativity with interactivity. The rise in these displays is attributed to their ability to enhance user engagement, incorporate advanced technologies, provide personalized experiences, offer competitive advantages, improve retail interactions, and enable real-time data collection for targeted marketing. Digital out-of-home advertising contributes significantly to this trend by leveraging cutting-edge technologies to deliver compelling, customized content in high-traffic areas, increasing audience engagement and brand visibility. For example, in August 2024, Signage Info, a Canada-based advertising company, reported that revenue from digital out-of-home advertising in the UK reached $536.91 million in 2024, up from $443.73 million in the first half of 2023. As a result, the rising demand for creative and interactive displays is fueling growth in the digital out-of-home advertising market.
Leading companies in the digital out-of-home advertising sector are concentrating on developing advanced solutions, such as dynamic outdoor advertising platforms, to offer an omnichannel digital advertising experience for brands. These platforms allow real-time updates and adaptable advertising content based on contextual factors such as weather, time, and audience demographics, enabling brands to deliver highly relevant messages to consumers. For instance, in September 2024, ShopLiftr, a Canada-based advertising services company, introduced a programmatic digital out-of-home advertising solution that delivers personalized and geotargeted messages in real time. This solution provides multilingual, real-time ads across various screens and seamlessly integrates with existing ad technologies for an omnichannel experience. By leveraging AI-powered localization, precise geo-targeting, and adaptable messaging, the platform enhances customer engagement and drives sales.
In October 2024, DLM Media, a US-based digital content distributor and media company, partnered with CETV Now to expand the reach of digital out-of-home advertising by deploying digital screens in high-traffic venues across the U.S. This collaboration provides businesses with a robust platform for targeted, venue-specific advertising, supported by seamless installation, programming, and maintenance services. CETV Now is a US-based advertising agency specializing in digital out-of-home networks.
Major players in the digital out-of-home advertising market are ProSiebenSat1 Media, VGI Global Media, JCDecaux, Clear Channel, Lamar Advertising Company, Ströer SE & Co. KGaA, Outfront Media Inc., Daktronics Inc., oOh!media Limited, Bennett Coleman & Company Limited, APG|SGA, Sharp NEC Display Solutions, Global Outdoor Media Limited, Pattison Outdoor Advertising, Talon Outdoor Ltd, Broadsign International LLC, QMS Media Limited, Exterion Media Group, ZETA Display, Vistar Media, Ocean Outsider, Blue Fin Media, EyeMedia LLC, Adomni, and Global Advertising Media Private Limited.
North America was the largest region in the digital out-of-home advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital out-of-home advertising report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the digital out-of-home advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Digital Out-of-Home Advertising (DOOH) involves the presentation of dynamic digital advertising content on electronic screens and digital billboards in public spaces. Unlike traditional static ads, DOOH enables real-time updates, interactivity, and targeted messaging based on factors such as location, time, and audience demographics.
The key format types of DOOH advertising include digital billboards, video advertising, ambient advertising, and others. Digital billboards are electronic display boards that utilize digital technology to showcase dynamic and customizable advertisements in high-traffic areas. DOOH advertising is used by businesses of all sizes, including large, medium, and small enterprises. Its applications span both indoor and outdoor environments, with end users across various sectors such as retail, recreation, banking, transportation, education, and more.
The digital out-of-home advertising market research report is one of a series of new reports that provides digital out-of-home advertising market statistics, including digital out-of-home advertising industry global market size, regional shares, competitors with a digital out-of-home advertising market share, detailed digital out-of-home advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital out-of-home advertising industry. This digital out-of-home advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital out-of-home advertising market consists of revenues earned by entities by providing services such as content management services, programmatic advertising services, and analytics and reporting services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital out-of-home advertising market also includes sales of interactive kiosks, video walls, and augmented reality displays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Digital Out-Of-Home Advertising Market Characteristics3. Digital Out-Of-Home Advertising Market Trends and Strategies4. Digital Out-Of-Home Advertising Market - Macro Economic Scenario Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Digital Out-Of-Home Advertising Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Digital Out-Of-Home Advertising Market34. Recent Developments in the Digital Out-Of-Home Advertising Market
5. Global Digital Out-Of-Home Advertising Growth Analysis and Strategic Analysis Framework
6. Digital Out-Of-Home Advertising Market Segmentation
7. Digital Out-Of-Home Advertising Market Regional and Country Analysis
8. Asia-Pacific Digital Out-Of-Home Advertising Market
9. China Digital Out-Of-Home Advertising Market
10. India Digital Out-Of-Home Advertising Market
11. Japan Digital Out-Of-Home Advertising Market
12. Australia Digital Out-Of-Home Advertising Market
13. Indonesia Digital Out-Of-Home Advertising Market
14. South Korea Digital Out-Of-Home Advertising Market
15. Western Europe Digital Out-Of-Home Advertising Market
16. UK Digital Out-Of-Home Advertising Market
17. Germany Digital Out-Of-Home Advertising Market
18. France Digital Out-Of-Home Advertising Market
19. Italy Digital Out-Of-Home Advertising Market
20. Spain Digital Out-Of-Home Advertising Market
21. Eastern Europe Digital Out-Of-Home Advertising Market
22. Russia Digital Out-Of-Home Advertising Market
23. North America Digital Out-Of-Home Advertising Market
24. USA Digital Out-Of-Home Advertising Market
25. Canada Digital Out-Of-Home Advertising Market
26. South America Digital Out-Of-Home Advertising Market
27. Brazil Digital Out-Of-Home Advertising Market
28. Middle East Digital Out-Of-Home Advertising Market
29. Africa Digital Out-Of-Home Advertising Market
30. Digital Out-Of-Home Advertising Market Competitive Landscape and Company Profiles
31. Digital Out-Of-Home Advertising Market Other Major and Innovative Companies
35. Digital Out-Of-Home Advertising Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Digital Out-of-Home Advertising Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on digital out-of-home advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for digital out-of-home advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital out-of-home advertising market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Format Type: Digital Billboard; Video Advertising; Ambient Advertising; Other Formats2) by Organization Size: Large and Medium Enterprise; Small Enterprise
3) by Application: Indoor; Outdoor
4) by End Users: Retail; Recreation; Banking; Transportation; Education; Other End Users
Subsegments:
1) by Digital Billboard: Large-Format LED Billboards; Interactive Digital Billboards; Programmatic Digital Billboards; 3D Digital Billboards; Mobile Digital Billboards2) by Video Advertising: in-Transit Video Advertising; Digital Place-Based Video Screens; Retail and Mall Video Displays; Stadium and Arena Video Advertising; Airport and Transit Hub Video Displays
3) by Ambient Advertising: Augmented Reality (AR) DOOH Ads; Projection Mapping Advertising; Smart Sensor-Based Interactive Ads; Holographic Display Advertising; Digital Wall and Floor Projections
4) by Other Formats: Digital Street Furniture Advertising; Digital Transit Media Advertising; AI-Powered Contextual DOOH Ads; Geolocation-Based DOOH Advertising; Weather-Responsive DOOH Ads
Key Companies Profiled: ProSiebenSat1 Media; VGI Global Media; JCDecaux; Clear Channel; Lamar Advertising Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The companies featured in this Digital Out-Of-Home Advertising market report include:- ProSiebenSat1 Media
- VGI Global Media
- JCDecaux
- Clear Channel
- Lamar Advertising Company
- Ströer SE & Co. KGaA
- Outfront Media Inc.
- Daktronics Inc.
- oOh!media Limited
- Bennett Coleman & Company Limited
- APG|SGA
- Sharp NEC Display Solutions
- Global Outdoor Media Limited
- Pattison Outdoor Advertising
- Talon Outdoor Ltd
- Broadsign International LLC
- QMS Media Limited
- Exterion Media Group
- ZETA Display
- Vistar Media
- Ocean Outsider
- Blue Fin Media
- EyeMedia LLC
- Adomni
- Global Advertising Media Private Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | May 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 21.7 Billion |
| Forecasted Market Value ( USD | $ 34.25 Billion |
| Compound Annual Growth Rate | 12.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |
