Digital Out-of-Home Advertising Market Report 2026

The digital out-of-home advertising market size has grown rapidly in recent years. It will grow from $21.62 billion in 2025 to $24.24 billion in 2026 at a compound annual growth rate (CAGR) of 12.1%. The growth in the historic period can be attributed to early adoption of digital billboards, growth of urbanization and public spaces, increase in consumer mobile device usage, emergence of programmatic ad platforms, rising advertising budgets by retail and transportation sectors.

The digital out-of-home advertising market size is expected to see rapid growth in the next few years. It will grow to $37.81 billion in 2030 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to integration of ai and machine learning for ad targeting, expansion of smart city infrastructure, growth of immersive and ar-based advertising, rising demand for real-time data analytics, adoption of eco-friendly and sustainable dooh solutions. Major trends in the forecast period include programmatic advertising adoption, real-time audience targeting, interactive & engaging content experiences, location-based advertising optimization, data-driven campaign analytics.

The growing demand for creative and interactive displays is expected to drive the expansion of the digital out-of-home advertising market. Creative and interactive displays refer to digital screens or visual installations that actively engage users by integrating creativity with interactivity. The rise in these displays is attributed to their ability to enhance user engagement, incorporate advanced technologies, provide personalized experiences, offer competitive advantages, improve retail interactions, and enable real-time data collection for targeted marketing. Digital out-of-home advertising contributes significantly to this trend by leveraging cutting-edge technologies to deliver compelling, customized content in high-traffic areas, increasing audience engagement and brand visibility. For example, in August 2024, Signage Info, a Canada-based advertising company, reported that revenue from digital out-of-home advertising in the UK reached $536.91 million in 2024, up from $443.73 million in the first half of 2023. As a result, the rising demand for creative and interactive displays is fueling growth in the digital out-of-home advertising market.

Leading companies in the digital out-of-home advertising sector are concentrating on developing advanced solutions, such as dynamic outdoor advertising platforms, to offer an omnichannel digital advertising experience for brands. These platforms allow real-time updates and adaptable advertising content based on contextual factors such as weather, time, and audience demographics, enabling brands to deliver highly relevant messages to consumers. For instance, in September 2024, ShopLiftr, a Canada-based advertising services company, introduced a programmatic digital out-of-home advertising solution that delivers personalized and geotargeted messages in real time. This solution provides multilingual, real-time ads across various screens and seamlessly integrates with existing ad technologies for an omnichannel experience. By leveraging AI-powered localization, precise geo-targeting, and adaptable messaging, the platform enhances customer engagement and drives sales.

In October 2024, DLM Media, a US-based digital content distributor and media company, partnered with CETV Now to expand the reach of digital out-of-home advertising by deploying digital screens in high-traffic venues across the U.S. This collaboration provides businesses with a robust platform for targeted, venue-specific advertising, supported by seamless installation, programming, and maintenance services. CETV Now is a US-based advertising agency specializing in digital out-of-home networks.

Major companies operating in the digital out-of-home advertising market are ProSiebenSat1 Media, VGI Global Media, JCDecaux, Clear Channel, Lamar Advertising Company, Ströer SE & Co. KGaA, Outfront Media Inc., Daktronics Inc., oOh!media Limited, Bennett Coleman & Company Limited, APG|SGA, Sharp NEC Display Solutions, Global Outdoor Media Limited, Pattison Outdoor Advertising, Talon Outdoor Ltd, Broadsign International LLC, QMS Media Limited, Exterion Media Group, ZETA Display, Vistar Media, Ocean Outsider, Blue Fin Media, EyeMedia LLC, Adomni, Global Advertising Media Private Limited.

North America was the largest region in the digital out-of-home advertising market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital out-of-home advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital out-of-home advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital out-of-home advertising market consists of revenues earned by entities by providing services such as content management services, programmatic advertising services, and analytics and reporting services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital out-of-home advertising market also includes sales of interactive kiosks, video walls, and augmented reality displays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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