Organic Period Care Products Market Report 2026

The organic period care products market size has grown strongly in recent years. It will grow from $2.8 billion in 2025 to $3.01 billion in 2026 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to increasing awareness of menstrual health, rising concerns over chemical exposure, expansion of eco-conscious consumer base, growth of women-centric wellness brands, improved access to feminine hygiene products.

The organic period care products market size is expected to see strong growth in the next few years. It will grow to $3.97 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing preference for sustainable personal care, rising penetration of e-commerce platforms, expansion of biodegradable material innovations, growing demand from younger demographics, increasing regulatory focus on product safety standards. Major trends in the forecast period include increasing adoption of biodegradable menstrual products, rising demand for reusable period care solutions, growing preference for chemical-free feminine hygiene products, expansion of direct-to-consumer sales channels, enhanced focus on comfort and skin safety.

The growing awareness of menstrual hygiene is expected to drive the growth of the organic period care products market in the coming years. Awareness around menstrual hygiene is increasing due to expanded educational efforts, government-led initiatives, social media advocacy, and heightened concern for women’s health and environmental sustainability. The adoption of organic period care products supports menstrual hygiene awareness by promoting safe, eco-friendly, and health-conscious alternatives. For example, in May 2024, WASH United, a Germany-based non-profit organization, launched Menstrual Hygiene Day, an initiative aimed at raising awareness, delivering education, and advocating for stigma-free menstrual health worldwide. In 2024, the campaign involved more than 1,157 partner organizations and reached nearly 966 million people globally. Therefore, rising awareness of menstrual hygiene is contributing to the growth of the organic period care products market.

Major companies operating in the organic period care products market are concentrating on the development of innovative solutions, such as flushable sanitary pads, to improve user convenience, minimize environmental waste, and address increasing consumer demand for sustainable hygiene products. Flushable sanitary pads are biodegradable menstrual products designed to disintegrate in water, enabling safe disposal through flushing without causing plumbing blockages. For instance, in April 2023, Fluus Limited, a UK-based developer of biodegradable sanitary products, launched Fluus, a fully flushable menstrual pad. Built with Flushtec technology, Fluus uses advanced biodegradable materials that allow the pad to break down in water, enabling safe and convenient disposal without clogging systems.

In October 2024, The Good Glamm Group, an India-based content-to-commerce beauty and personal care company, acquired Sirona Hygiene for approximately $60 million (₹450 crore). Through this acquisition, The Good Glamm Group aimed to expand its product portfolio and strengthen its presence in women’s health and personal care by adding a prominent femtech brand, broadening customer reach, and diversifying offerings. Sirona Hygiene Private Limited is an India-based women’s hygiene and femtech company specializing in feminine hygiene and wellness products, including period-care solutions made with organic cotton cores such as biodegradable sanitary pads, organic cotton tampons, menstrual cups, and related women’s health products.

Major companies operating in the organic period care products market are Procter & Gamble, Kimberly-Clark Corporation, The Honest Company Inc., Seventh Generation Inc., Ruby Life Ltd., Tampon Tribe Inc., Lola Inc., Masmi Natural Cotton, Rael Inc., Blume, Natracare Ltd., Organyc, Cora Inc., MyBoxShop Inc., DAME, TOTM Ltd., Saalt Co., Aisle, GladRags, Eco Femme, Tsuno, Yoni Care, Veeda USA, Rif Care, Unicorn, Daye Ltd., Freda Health Ltd., Calla Lily Personal Care Ltd.

North America was the largest region in the organic period care products market in 2025. The regions covered in the organic period care products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the organic period care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The organic period care products market consists of sales of organic cotton pads, cloth menstrual pads, chemical-free feminine wipes, eco-friendly period kits, biodegradable disposal bags, organic period underwear, and plant-based panty liners. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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