Precision Viticulture Market Report 2025

This Precision Viticulture Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The precision viticulture market size has grown rapidly in recent years. It will grow from $1.47 billion in 2024 to $1.64 billion in 2025 at a compound annual growth rate (CAGR) of 11%. The growth during the historic period can be attributed to the expansion of grape cultivation and production, rising demand for wine production, a greater emphasis on operational efficiency, increased focus on climate change adaptation, and growing environmental concerns.

The precision viticulture market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to increasing global wine consumption, rising demand for sustainable farming practices, growing consumer demand for traceability and transparency, the need for water and resource conservation, and the expansion of global vineyard areas. Key trends include the adoption of IoT and sensor technology, advancements in vineyard equipment, the integration of AI and machine learning, the development of analytical tools, and innovations in crop management techniques.

The expansion of grape land and production is anticipated to drive the growth of the precision viticulture market. Grape land and production involve the cultivation of grapevines, encompassing agricultural practices, climate conditions, soil management, and harvesting methods used to grow grapes for winemaking and fresh consumption. The increasing grape cultivation is fueled by the rising global demand for wine and advancements in agricultural techniques that have enhanced yields, making grape farming more profitable. Precision viticulture optimizes grape production by utilizing advanced technologies such as sensors, drones, and data analytics to monitor soil health, manage resources effectively, and improve grape yield and quality while reducing environmental impact. For example, in August 2023, the California Department of Food and Agriculture, a US-based government agency, reported that in 2022, cash receipts from grape production reached $5.5 billion, reflecting a 6.3% increase from 2021. Consequently, the rise in grape land and production is fueling the growth of the precision viticulture market.

Leading companies in the precision viticulture sector are prioritizing the development of innovative solutions, such as GPS receivers, to enhance vineyard management, improve yield forecasting, and increase resource efficiency. A GPS receiver is an electronic device that determines its location, speed, and time by triangulating signals from at least four satellites within the Global Positioning System (GPS) network to deliver precise coordinates. For instance, in July 2024, VineView SAI Inc., a Canada-based remote sensing company, introduced PinPoint RTK, a handheld GPS receiver designed to provide vineyard operators with highly accurate data collection capabilities. This device offers precision within 2-5 centimeters for detailed vineyard data acquisition, features three programmable buttons for customizable data logging, and seamlessly integrates with the VineView mobile app for real-time plant-level tracking, thereby improving decision-making and operational efficiency in vineyard management.

In February 2023, CropX Technologies Ltd., an Israel-based software company, acquired Tule Technologies for an undisclosed amount. This acquisition aims to enhance CropX’s precision irrigation solutions, strengthen its presence in California’s specialty crop market, and improve data collection capabilities to offer farmers more accurate insights for efficient water management. Tule Technologies, Inc., a US-based company, specializes in precision agriculture solutions with a focus on optimizing irrigation efficiency.

Major players in the precision viticulture market are Deere and Company, Corteva Inc., AGCO Corporation, Hexagon AB, Valmont Industries Inc., Bucher Vaslin S.A., Trimble Inc., Topcon Corporation, Lindsay Corporation, Raven Industries Inc., TeeJet Technologies, Hortau Technologies Inc., Caffini S.P.A., Ateknea Solutions, Gamaya, Fruition Sciences, Chouette, Deep Planet, VineView Technologies Ltd., vitiDron SLU.

Europe was the largest region in the precision viticulture market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in precision viticulture report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the precision viticulture market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Precision viticulture is the use of advanced technologies and data-driven practices to optimize vineyard management. By leveraging tools such as GPS, remote sensing, and environmental monitoring, it enables the collection of data on soil conditions, vine health, weather patterns, and other critical factors. This information helps winemakers make informed decisions on irrigation, fertilization, pest management, and harvesting, ultimately improving grape quality and enhancing resource efficiency.

The key components of precision viticulture include software, hardware, and services. Software refers to the programs and data that allow computers or devices to perform specific tasks, including operating systems, applications, and utilities. Technologies within precision viticulture include guidance systems, variable rate technology, and remote sensing. It is applied in various areas such as irrigation management, yield monitoring, weather tracking and forecasting, inventory management, crop scouting, field mapping, farm labor management, and financial management.

The precision viticulture market research report is one of a series of new reports that provides precision viticulture market statistics, including the precision viticulture industry global market size, regional shares, competitors with the precision viticulture market share, detailed precision viticulture market segments, market trends, and opportunities, and any further data you may need to thrive in the precision viticulture industry. This precision viticulture market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The precision viticulture includes revenues earned by entities by providing services such as data collection and analysis, yield monitoring, consulting and advisory services, aerial imaging services, smart irrigation management, and soil and crop health monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The precision viticulture market also consists of sales of products including soil sensors, leaf and plant sensors, GIS (Geographic Information Systems) platforms, variable rate technology (VRT) systems, and robotic grape harvesters. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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