Overprint Varnish Market Report 2026

The overprint varnish market size has grown strongly in recent years. It will grow from $1.65 billion in 2025 to $1.76 billion in 2026 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to commercial printing growth, packaging aesthetics demand, traditional varnish usage, brand differentiation needs, offset printing expansion.

The overprint varnish market size is expected to see strong growth in the next few years. It will grow to $2.28 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to premium packaging growth, digital print adoption, sustainable coating development, food packaging demand, customization in printing. Major trends in the forecast period include rising demand for premium print finishes, growth of uv curable varnish technologies, expansion in packaging protection applications, increasing adoption of digital varnishing, focus on scratch and scuff resistance.

The increasing demand in the packaging industry is expected to drive the growth of the overprint varnish market. The packaging industry encompasses the design, production, and distribution of materials and solutions used to protect, contain, and promote products. Factors such as the expansion of e-commerce, sustainability efforts, product safety, and advancements in packaging solutions are fueling this demand. Overprint varnish enhances the visual appeal of packaging while providing protection and improving durability against moisture, abrasion, and fading. For example, in March 2024, the American Forest & Paper Association (AF&PA), a US-based organization supporting paper and wood product manufacturers, reported a 5% increase in exports of packaging sheets and specialized packaging in February 2024 compared to the same period in 2023. This growing demand in the packaging industry continues to contribute to the expansion of the overprint varnish market.

Leading companies in the overprint varnish market are focusing on developing innovative products that emphasize sustainability and safety in packaging materials to meet the rising consumer demand for eco-friendly solutions with enhanced performance and aesthetics. Sustainable and safe packaging materials utilize recyclable, non-toxic, and environmentally friendly components to minimize ecological impact while ensuring consumer safety. In November 2023, Akzo Nobel Packaging Coatings Ltd, a US-based paint manufacturer, introduced two advanced waterborne overprint varnishes, Accelstyle 100 and Accelstyle 200, designed for two-piece aluminum beverage cans. These varnishes are free from bisphenols, styrene, and per- and polyfluoroalkyl substances (PFAS), highlighting the industry's commitment to safety and sustainability. Specifically tailored to meet the needs of the beverage sector, these varnishes deliver high performance while adhering to eco-friendly standards. Their introduction aligns with the broader movement toward reducing harmful chemicals in consumer products and promoting responsible packaging solutions.

In November 2024, Murugappa Group, an India-based conglomerate, acquired Hubergroup for $310 million. This acquisition is part of Murugappa's strategy to strengthen its position in the rapidly growing global print and packaging industry. By incorporating Hubergroup’s expertise in printing inks and related solutions, Murugappa expands its product portfolio and enhances its competitive standing. Hubergroup, a Germany-based printing ink manufacturing company, specializes in producing overprint varnish, further complementing Murugappa’s offerings in the sector.

Major companies operating in the overprint varnish market are BASF SE, FUJIFILM Holdings Corporation, PPG Industries Inc., Akzo Nobel N.V., Sun Chemical Corporation, DIC Corporation, ALTANA AG, Flint Group Germany GmbH, Siegwerk Druckfarben AG & Co. KGaA, Michelman Inc., Epple Druckfarben AG, Sakata INX Corporation, Zeller+Gmelin GmbH & Co. KG, Van Son Holland Ink Corporation, Huber Group, Toyo Ink SC Holdings Co., Ltd., Marabu GmbH & Co. KG, Siegwerk India Pvt. Ltd., Wikoff Color Corporation, Lawter Inc., Eptanova S.r.l., Encres DUBUIT, Tokyo Printing Ink Mfg. Co., Ltd., ACTEGA Terra GmbH.

Asia-Pacific was the largest region in the overprint varnish market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the overprint varnish market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the overprint varnish market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The overprint varnish market consists of revenues earned by entities by providing services such as surface protection, protective coating, aesthetic enhancement, abrasion and moisture resistance, and enhanced appearance. The market value includes the value of related goods sold by the service provider or included within the service offering. The overprint varnish market also includes sales of gloss varnish, matte varnish, satin varnish, soft-touch varnish, flood varnish, thermochromic varnish, and fragrance-coated varnish. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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