Overprint Varnish Market Report 2025

This Overprint Varnish Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The overprint varnish market size has grown strongly in recent years. It will grow from $1.55 billion in 2024 to $1.66 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The expansion during the historic period was driven by the growth of the printing and packaging industry, increasing consumer demand for high-quality print finishes, the rising adoption of flexible packaging, the expansion of advertising and marketing efforts, and the growing demand for sustainable packaging solutions.

The overprint varnish market size is expected to see strong growth in the next few years. It will grow to $2.18 billion in 2029 at a compound annual growth rate (CAGR) of 7%. The projected growth during the forecast period can be attributed to the expansion of e-commerce and online retail, a growing emphasis on food-safe and non-toxic coatings, the increasing adoption of UV-curable varnishes, a heightened focus on recyclability and the circular economy, and the rising demand for eco-friendly products. Key trends expected during this period include innovations in printing technologies, advancements in smart packaging solutions, digital transformation in labeling and packaging, continued progress in printing technology, and the development of sustainable, eco-friendly solutions.

The increasing demand in the packaging industry is expected to drive the growth of the overprint varnish market. The packaging industry encompasses the design, production, and distribution of materials and solutions used to protect, contain, and promote products. Factors such as the expansion of e-commerce, sustainability efforts, product safety, and advancements in packaging solutions are fueling this demand. Overprint varnish enhances the visual appeal of packaging while providing protection and improving durability against moisture, abrasion, and fading. For example, in March 2024, the American Forest & Paper Association (AF&PA), a US-based organization supporting paper and wood product manufacturers, reported a 5% increase in exports of packaging sheets and specialized packaging in February 2024 compared to the same period in 2023. This growing demand in the packaging industry continues to contribute to the expansion of the overprint varnish market.

Leading companies in the overprint varnish market are focusing on developing innovative products that emphasize sustainability and safety in packaging materials to meet the rising consumer demand for eco-friendly solutions with enhanced performance and aesthetics. Sustainable and safe packaging materials utilize recyclable, non-toxic, and environmentally friendly components to minimize ecological impact while ensuring consumer safety. In November 2023, Akzo Nobel Packaging Coatings Ltd, a US-based paint manufacturer, introduced two advanced waterborne overprint varnishes, Accelstyle 100 and Accelstyle 200, designed for two-piece aluminum beverage cans. These varnishes are free from bisphenols, styrene, and per- and polyfluoroalkyl substances (PFAS), highlighting the industry's commitment to safety and sustainability. Specifically tailored to meet the needs of the beverage sector, these varnishes deliver high performance while adhering to eco-friendly standards. Their introduction aligns with the broader movement toward reducing harmful chemicals in consumer products and promoting responsible packaging solutions.

In November 2024, Murugappa Group, an India-based conglomerate, acquired Hubergroup for $310 million. This acquisition is part of Murugappa's strategy to strengthen its position in the rapidly growing global print and packaging industry. By incorporating Hubergroup’s expertise in printing inks and related solutions, Murugappa expands its product portfolio and enhances its competitive standing. Hubergroup, a Germany-based printing ink manufacturing company, specializes in producing overprint varnish, further complementing Murugappa’s offerings in the sector.

Major players in the overprint varnish market are BASF SE, FUJIFILM Holdings Corporation, Evonik Industries AG, Covestro AG, PPG Industries Inc., Arkema S.A., Koninklijke DSM N.V., Akzo Nobel N.V., Sun Chemical Corporation, DIC Corporation, The Lubrizol Corporation, ALTANA AG, artience Co. Ltd., Ashland Inc., Flint Group Germany GmbH, Siegwerk Druckfarben AG & Co. KGaA, CHT Germany GmbH, Troy Corporation, Michelman Inc., Epple Druckfarben AG, Sakata INX Corporation, Zeller+Gmelin GmbH & Co. KG, and Van Son Holland Ink Corporation.

Asia-Pacific was the largest region in the overprint varnish market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in overprint varnish report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the overprint varnish market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Overprint varnish is a specialized coating applied to printed materials to enhance their appearance and durability. It serves multiple purposes, such as improving visual appeal with a glossy or matte finish, protecting surfaces from scuffs and scratches, and adding tactile effects to enhance grip or texture.

The primary types of overprint varnish include water-based, UV-curable, and solvent-based options. Water-based overprint varnish is an environmentally friendly coating that enhances gloss, durability, and resistance while using water as the main solvent to minimize environmental impact. It is classified by technology into traditional overprint varnishing and digital overprint varnishing. These varnishes are widely used in printing, packaging, publications, commercial printing, and other applications, serving various industries such as food and beverages, pharmaceuticals, consumer goods, and industrial sectors.

The overprint varnish market research report is one of a series of new reports that provides overprint varnish market statistics, including the overprint varnish industry global market size, regional shares, competitors with the overprint varnish market share, detailed overprint varnish market segments, market trends, and opportunities, and any further data you may need to thrive in the overprint varnish industry. This overprint varnish market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The overprint varnish market consists of revenues earned by entities by providing services such as surface protection, protective coating, aesthetic enhancement, abrasion and moisture resistance, and enhanced appearance. The market value includes the value of related goods sold by the service provider or included within the service offering. The overprint varnish market also includes sales of gloss varnish, matte varnish, satin varnish, soft-touch varnish, flood varnish, thermochromic varnish, and fragrance-coated varnish. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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