Smart Advisor Market Report 2025

This Smart Advisor Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The smart advisor market size has grown exponentially in recent years. It will grow from $5.59 billion in 2024 to $6.73 billion in 2025 at a compound annual growth rate (CAGR) of 20.4%. The growth during the historic period can be attributed to the increasing use of artificial intelligence, the rise of machine learning algorithms, the growing adoption of chatbots, the expansion of voice assistants, the rise of personalized customer experiences, and the increasing popularity of mobile-first solutions.

The smart advisor market size is expected to see exponential growth in the next few years. It will grow to $14.01 billion in 2029 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to the rise in demand for automated customer service, increasing investment in AI-driven technologies, growing adoption of virtual assistants in healthcare, expansion of smart home integration, higher demand for 24/7 customer support solutions, and the increasing use of predictive analytics. Major trends during this period include the integration of AI with augmented reality (AR) and virtual reality (VR), the expansion of AI-based voice commerce, the adoption of AI-powered smart advisors in small and medium enterprises (SMEs), the integration of AI smart advisors with wearable devices, and the development of AI smart advisors for elderly care.

The growth of cloud computing and SaaS platforms is expected to drive the expansion of the smart advisor market in the coming years. Cloud computing offers on-demand access to shared computing resources over the internet, while SaaS platforms provide software applications via the cloud on a subscription basis. The rise of cloud computing and SaaS platforms is fueled by the increasing demand for scalable, cost-effective, and flexible IT infrastructure across industries. Smart advisors enhance cloud computing and SaaS platforms by offering intelligent, data-driven insights that optimize performance, improve scalability, and boost user engagement. For instance, according to Eurostat, a Europe-based intergovernmental organization, 45.2% of EU enterprises adopted cloud computing services in December 2023, marking a 4.2 percentage point increase from 2021. As a result, the expansion of cloud computing and SaaS platforms is driving growth in the smart advisor market.

Companies in the smart advisor market are focusing on integrating artificial intelligence and machine learning technologies, such as AI-powered financial advisors, to offer personalized financial guidance, improve decision-making, and optimize client portfolios. AI-powered financial advisors provide tailored investment advice and financial planning solutions that enhance client engagement and optimize portfolio performance through advanced data analysis and automation. For example, in July 2024, Mool.ai, an India-based financial technology company, launched Birbal, an AI-powered financial advisor that offers personalized financial guidance using generative AI, adapting advice to each user's unique financial situation. It simplifies expense tracking by consolidating multiple bank accounts, allowing users to track their spending habits effectively. Additionally, it provides zero-commission investing, enabling users to make direct investments in curated portfolios without fees.

In April 2023, SmartAsset, a U.S.-based financial technology company, acquired Deft Sales LLC for an undisclosed amount. This acquisition allows SmartAsset to enhance its SmartAdvisor platform by integrating DeftSales' lead nurturing and engagement technology, enabling financial advisors to connect with prospects more effectively, streamline client acquisition, and grow their businesses using automated, compliant communication tools and analytics-driven insights. Deft Sales LLC is a U.S.-based software development company designed specifically for financial advisors.

Major players in the smart advisor market are Microsoft Corporation, Accenture plc, International Business Machines Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc., Broadridge Financial Solutions Inc., Hexagon AB, Genesys Telecommunications Laboratories Inc., Pega Systems Inc., Verint Systems Inc., Inbenta Technologies Inc., Kore.ai Inc., Gupshup Technologies India Pvt. Ltd., 24/7 Customer Inc., Ada Support Inc., LivePerson Inc., Creative Virtual Pvt. Ltd., Tidio LLC, Haptik AI, eGain Corporation, Rasa Technologies Inc., Netformx Inc., Solvvy Inc.

North America was the largest region in the smart advisor market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in smart advisor report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the smart advisor market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A smart advisor is an AI-driven system that provides personalized recommendations, advice, or assistance to users by analyzing data and understanding user inputs through natural language processing and machine learning. It enhances decision-making by offering personalized, data-driven insights, improving efficiency and the overall user experience.

The primary component types of smart advisors are software and services. The software refers to applications and programs designed to enable automated decision-making and personalized recommendations, using artificial intelligence and machine learning to analyze user data, preferences, and behavior patterns to provide tailored advice and solutions. Applications of smart advisors include websites, social media, mobile platforms, and contact centers, serving end-use industries such as banking, financial services, and insurance (BFSI), healthcare, retail and e-commerce, consumer electronics, education, government, hospitality, and others.

The smart advisor market research report is one of a series of new reports that provides smart advisor market statistics, including smart advisor industry global market size, regional shares, competitors with an smart advisor market share, detailed smart advisor market segments, market trends and opportunities, and any further data you may need to thrive in the smart advisor industry. This smart advisor market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart advisor market consists of revenues earned by entities by providing services such as personalized financial planning, virtual customer support, automated decision-making assistance, and real-time data-driven recommendations. The market value includes the value of related goods sold by the service provider or included within the service offering. The smart advisor market also includes sales of AI-driven chatbots, virtual assistants, recommendation engines, and predictive analytics software. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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