Hair Lightening Products Market Report 2026

The hair lightening products market size has grown steadily in recent years. It will grow from $8.64 billion in 2025 to $9.03 billion in 2026 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to growing consumer interest in hair fashion trends, expansion of salon-based hair treatments, rising availability of at-home lightening kits, increasing product innovation in hair cosmetics, growing influence of beauty media.

The hair lightening products market size is expected to see steady growth in the next few years. It will grow to $10.7 billion in 2030 at a compound annual growth rate (CAGR) of 4.3%. The growth in the forecast period can be attributed to increasing demand for clean beauty hair products, rising adoption of personalized hair care solutions, expansion of professional-grade home-use products, growing focus on scalp and hair health, increasing investment in sustainable cosmetic formulations. Major trends in the forecast period include increasing demand for ammonia-free lightening products, rising adoption of natural and plant-based formulations, growing focus on hair damage reduction solutions, expansion of professional salon lightening services, enhanced emphasis on customizable lightening results.

The growing demand for professional hair care services is expected to drive the growth of the hair lightening products market in the coming years. Professional hair care services include specialized treatments provided by trained hairstylists and cosmetologists, such as haircuts, coloring, styling, and maintenance procedures designed to improve the health and appearance of hair. This demand is increasing due to greater consumer awareness of grooming, higher disposable incomes, shifts toward urban lifestyles, innovative treatments, social media influence, and growing demand in emerging markets. Hair lightening products enhance these services by offering customizable solutions that allow stylists to create a variety of looks while maintaining hair health. For example, in March 2023, a report from the U.S. Bureau of Labor Statistics projected that employment for barbers, hairstylists, and cosmetologists would grow by 7% from 2023 to 2033, with an average of 89,100 job openings annually. As of May 2023, the median hourly wage for barbers was $17.38, while hairdressers and cosmetologists earned $16.81. Thus, the growing demand for professional hair care services is expected to contribute to the growth of the hair lightening products market.

Leading companies in the hair lightening products market are focusing on developing innovative solutions, such as incorporating argan oil, to nourish and protect hair during the lightening process. Argan oil is a natural oil rich in vitamins and antioxidants, which helps prevent dryness and damage while lightening. For instance, in December 2023, GK Hair USA, a US-based provider of advanced hair lightening solutions, launched Lightening Powder Zero with argan oil. This product is designed to meet the needs of modern consumers and salon professionals, blending nourishing argan oil with juvexin to ensure effective lightening while preserving hair health. The product offers an impressive lift of up to 9 levels, making it suitable for various hair coloring applications.

In October 2024, Beauty Garage Professional, an India-based haircare manufacturing company, acquired Gofab Genesis for an undisclosed amount. Through this acquisition, Beauty Garage Professional aimed to strengthen its presence in the premium salon segment and enhance its technological capabilities by integrating Gofab Genesis’ patented hair coloring and bleaching technologies. Gofab Genesis is an India-based hair cosmetics technology company that specializes in innovative patented formulations, including Color Fuel and Micro Fuel, which are designed to maintain hair thickness and promote healthier hair during coloring and bleaching processes.

Major companies operating in the hair lightening products market report are Wella Company, Schwarzkopf Professional (Henkel AG & Co. KGaA), Redken (L’Oréal USA), Joico (Goldwell/Enprani USA), Pravana Professional Haircare, Manic Panic NYC Inc., Olaplex LLC, Color Wow Hair Products, Punky Colour, Tints of Nature Ltd., Alfaparf Milano S.p.A., Fanola S.r.l., Echosline, Blond Forte, Hair Bar NYC, Goldwell GmbH, Bigen North America Inc., IGK Hair, Sun Bum LLC, Lanza Healing Haircare Inc.

North America was the largest region in the hair lightening products market in 2025. The regions covered in the hair lightening products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair lightening products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair lightening products market consists of sales of hair-lightening sprays, hair-lightening conditioners, at-home lightening kits, lightening oils, and highlighting foils. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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