Hair Lightening Products Market Report 2025

This Hair Lightening Products Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The hair lightening products market size has grown steadily in recent years. It will grow from $8.31 billion in 2024 to $8.71 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth during the historic period can be attributed to the rising fashion trends favoring lighter hair colors, the influence of celebrity endorsements promoting hair lightening, increased consumer awareness of personal grooming and self-expression, the popularity of DIY beauty solutions, and the overall growth of the beauty industry.

The hair lightening products market size is expected to see steady growth in the next few years. It will grow to $10.39 billion in 2029 at a compound annual growth rate (CAGR) of 4.5%. The growth during the forecast period can be driven by several factors, including the increasing demand for natural and organic lightening solutions, the rise of e-commerce platforms improving product accessibility, and the growing popularity of at-home hair lightening kits. Additionally, rising disposable incomes are boosting beauty product sales, while a surge in beauty influencer marketing on social media further accelerates trends in the market. Key trends expected during this period include innovation in sulfate-free and gentle formulations, a shift toward vegan and cruelty-free options, personalized hair-lightening solutions, advancements in natural and organic formulations, and the expansion of hybrid coloring techniques.

The growing demand for professional hair care services is expected to drive the growth of the hair lightening products market in the coming years. Professional hair care services include specialized treatments provided by trained hairstylists and cosmetologists, such as haircuts, coloring, styling, and maintenance procedures designed to improve the health and appearance of hair. This demand is increasing due to greater consumer awareness of grooming, higher disposable incomes, shifts toward urban lifestyles, innovative treatments, social media influence, and growing demand in emerging markets. Hair lightening products enhance these services by offering customizable solutions that allow stylists to create a variety of looks while maintaining hair health. For example, in March 2023, a report from the U.S. Bureau of Labor Statistics projected that employment for barbers, hairstylists, and cosmetologists would grow by 7% from 2023 to 2033, with an average of 89,100 job openings annually. As of May 2023, the median hourly wage for barbers was $17.38, while hairdressers and cosmetologists earned $16.81. Thus, the growing demand for professional hair care services is expected to contribute to the growth of the hair lightening products market.

Leading companies in the hair lightening products market are focusing on developing innovative solutions, such as incorporating argan oil, to nourish and protect hair during the lightening process. Argan oil is a natural oil rich in vitamins and antioxidants, which helps prevent dryness and damage while lightening. For instance, in December 2023, GK Hair USA, a US-based provider of advanced hair lightening solutions, launched Lightening Powder Zero with argan oil. This product is designed to meet the needs of modern consumers and salon professionals, blending nourishing argan oil with juvexin to ensure effective lightening while preserving hair health. The product offers an impressive lift of up to 9 levels, making it suitable for various hair coloring applications.

In July 2022, Henkel AG & Co. KGaA, a Germany-based chemical company, acquired Shiseido's professional hair business for an undisclosed amount. This acquisition allows Henkel to expand its professional hair care portfolio and strengthen its presence in the Asia-Pacific region, while Shiseido can focus more on its core beauty and skincare businesses. Shiseido is a Japan-based company that manufactures professional hair-lightening products.

Major players in the hair lightening products market are Procter & Gamble Company, L'Oréal SA, Henkel Corporation, Wella AG, Revlon Inc., John Paul Mitchell Systems., Lanza Healing Haircare Inc., Sun Bum LLC, Oligo Professionnel Inc., IGK Hair Care, Lakmé Lever Pvt. Ltd., Redken, Pulp Riot Inc., Manic Panic Inc., Goldwell GmbH, John Frieda Professional Hair Care, Bigen North America Inc., Klorane Botanical Foundation., Haircare Group, 2.Oh! Haircare.

North America was the largest region in the hair lightening products market in 2024. The regions covered in hair lightening products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the hair lightening products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Hair lightening products are cosmetic formulations designed to lighten hair color, typically through chemical or natural processes, for aesthetic purposes. These products allow users to achieve lighter shades, enhance their appearance, and stay in line with fashion trends, offering customizable options for different hair types and preferences.

The main types of hair lightening products include natural and conventional products. Natural hair lightening products use plant-based or organic ingredients to gently lighten hair without harsh chemicals. These formulations come in cream, powder, and liquid forms. Various lightening levels are available, such as lift 1 to 2 levels and lift 3 to 4 levels, to suit different applications in both household and commercial settings.

The hair lightening products market research report is one of a series of new reports that provides hair lightening products market statistics, including the hair lightening products industry's global market size, regional shares, competitors with a hair lightening products market share, detailed hair lightening products market segments, market trends and opportunities, and any further data you may need to thrive in the hair lightening products industry. This hair lightening products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The hair lightening products market consists of sales of hair-lightening sprays, hair-lightening conditioners, at-home lightening kits, lightening oils, and highlighting foils. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.