Pricing Software Market Report 2025

This Pricing Software Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The pricing software market size has grown rapidly in recent years. It will grow from $1.03 billion in 2024 to $1.15 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth during the historic period can be attributed to the rising demand for data-driven pricing strategies, the growing need for dynamic pricing approaches, the consistent expansion of the manufacturing industry, the growth of e-commerce and digital platforms, and significant advancements in the telecom industry.

The pricing software market size is expected to see rapid growth in the next few years. It will grow to $1.78 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth during the forecast period can be attributed to the rising demand for competitive pricing strategies, enhanced operational and financial management, the adoption of AI and machine learning technologies, the integration of advanced analytical tools, global digital transformation, and a growing need for IoT connections. Key trends for this period include the integration of artificial intelligence (AI), the rise of AI-powered pricing solutions, the increasing popularity of cloud-based solutions, the expansion of cloud-based pricing platforms, and the incorporation of behavioral economics.

The expansion of e-commerce is expected to drive the growth of the pricing software market. E-commerce involves buying and selling goods and services over the internet, with transactions facilitated through online platforms and digital payment systems. The rise of e-commerce can be attributed to factors such as increased internet penetration, the growing trend of mobile shopping, the adoption of digital payments, and the increasing consumer demand for convenience and fast delivery. Pricing software plays a crucial role in helping e-commerce businesses optimize their product pricing through real-time market analysis, dynamic pricing adjustments, and personalized promotions, all of which help boost sales and maximize profitability. For example, in August 2024, the United States Census Bureau reported that U.S.-based retail e-commerce sales in the second quarter of 2024 reached an estimated $282.3 billion, reflecting a 5.3% increase compared to the first quarter of 2023. This growth in e-commerce is fueling the demand for pricing software.

Companies in the pricing software market are increasingly focusing on developing innovative technologies, such as AI-driven optimization software, to improve pricing accuracy, automate decision-making, and provide real-time insights into market trends. AI optimization pricing software utilizes artificial intelligence algorithms to analyze factors such as market trends, customer behavior, and competitor pricing, allowing businesses to determine optimal pricing strategies. This technology helps automate price adjustments, maximize revenue, improve profitability, and respond quickly to market changes. For instance, in June 2024, Price f(x) AG, a Germany-based software company, introduced Rampur version 13.0, an AI-powered pricing platform. The new version offers automated price recommendations, scenario-based simulations, and dynamic repricing capabilities, helping companies increase revenue while staying competitive. The update also includes improved integration with third-party platforms, enabling faster implementation of pricing strategies and seamless data exchange. Its user-friendly interface and customizable dashboards offer businesses greater agility and efficiency in managing their pricing operations.

In April 2024, Symson, a Netherlands-based pricing software provider, acquired OptiPrice B.V. for an undisclosed sum. This acquisition allows Symson to strengthen its AI-driven pricing capabilities, expand its market presence, and offer more advanced, data-driven pricing solutions to its customers. OptiPrice B.V., an Ireland-based company, specializes in price monitoring, real-time pricing adjustments, and advanced analytics for the retail sector.

Major players in the pricing software market are International Business Machines Corporation, Oracle Corp., Epicor Software Corporation, PROS Holdings Inc., Price f(x) AG, Vendavo Inc., Revalize Inc., Zilliant Inc., Feedvisor Ltd., Prisync, Competera Limited, SYMSON B.V., Flex Pricing LLC, TrackStreet Inc., BlackCurve Solutions Limited, Omnia Retail B.V., Price2Spy, PriceLabs Inc., Quoter Software Inc., and Quicklizard Ltd.

North America was the largest region in the pricing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in pricing software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the pricing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Pricing software is a digital tool that assists businesses in analyzing market trends, customer behavior, and competitor pricing to determine the best prices for products or services. It helps automate pricing strategies, enhance profitability, and boost sales efficiency through data-driven insights.

The primary types of pricing software are cloud-based and on-premise solutions. Cloud-based pricing software refers to services, applications, or resources that are hosted on remote servers accessed via the internet, rather than being stored on local computers or on-site infrastructure. This software is used by various enterprise sizes, including small and medium enterprises (SMEs) as well as large enterprises, across numerous industries such as manufacturing, travel and hospitality, information technology and telecom, retail and e-commerce, food and beverages, and banking, financial services, and insurance (BFSI).

The pricing software market research report is one of a series of new reports that provides pricing software market statistics, including the pricing software industry global market size, regional shares, competitors with the pricing software market share, detailed pricing software market segments, market trends, and opportunities, and any further data you may need to thrive in the pricing software industry. These pricing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The pricing software market includes revenues earned by entities by providing services such as competitor price monitoring, revenue management, dynamic pricing, and integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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