Brazil Sun Care Market Report and Forecast 2025-2034

According to this report, the Brazil sun care market size witnessed a healthy growth in 2024. Aided by the increasing awareness of skin health and the rising demand for products with natural and eco-friendly ingredients, the market is projected to grow at a CAGR of 7.20% between 2025 and 2034.

The Brazil sun care market expansion is being driven by increasing awareness of the importance of skin protection against harmful UV rays and the rising concerns regarding skin health. With Brazil's tropical climate and a culture that embraces outdoor activities, sun care products have become an essential part of daily skincare routines for many consumers. The demand for sun care products, including sunscreen, sun protection lotions, after-sun products, and other related items, is expected to continue to rise in the coming years, driven by factors such as changing consumer preferences, growing skin concerns, and the rising middle-class population.

As awareness of the detrimental effects of excessive sun exposure grows, Brazilian consumers are becoming more proactive in protecting their skin. The increasing prevalence of skin conditions such as sunburn, premature ageing, and skin cancer has also bolstered the Brazil sun care market growth. Sunscreen has become an essential product for people of all ages, particularly as the harmful effects of UV radiation are better understood. As a result, sunscreen products have become a staple in the skincare routines of Brazilian consumers, and the market for these products has seen substantial growth.

Brazil’s sunny climate contributes to the Brazil sun care market development, as people in the country tend to spend a significant amount of time outdoors. From beaches to sports activities, Brazilians are exposed to intense sunlight, making them more susceptible to skin damage caused by UV radiation. This has prompted an increased demand for effective sun care products that not only protect the skin from harmful UV rays but also provide hydration, anti-aging benefits, and skin-repairing properties. As consumers become more conscious of the risks associated with UV exposure, the demand for high-quality sunscreen and other sun care products continues to grow.

Another factor boosting the Brazil sun care market revenue is the shift towards natural and organic products. With growing concerns over the use of synthetic chemicals in skincare products, many Brazilian consumers are opting for sun care products that are made from natural and organic ingredients. These products are perceived to be safer and gentler on the skin, making them highly attractive to health-conscious consumers. Brands that offer natural or organic sun care solutions are tapping into a niche market of environmentally-conscious consumers who seek products that align with their values of sustainability and health.

As per the Brazil sun care market analysis, the rise of the middle-class population in Brazil is also driving the demand for premium sun care products. As more people gain access to disposable income, they are increasingly willing to invest in higher-quality products that provide superior protection and additional skin benefits. The increasing popularity of online shopping and social media platforms has further accelerated this trend, as consumers can easily access information about the latest sun care innovations and make informed purchasing decisions.

Furthermore, the growing trend of beauty and skincare routines is playing a pivotal role in shaping the Brazil sun care market dynamics. As beauty standards evolve, more individuals are incorporating sun protection into their daily skincare routines to preserve their skin’s appearance and prevent damage caused by UV rays. This shift in consumer behaviour is not only seen among older generations but also among younger consumers who are increasingly aware of the long-term effects of sun exposure. Social media influencers and beauty bloggers have contributed significantly to promoting sun care products, further driving the demand for such products among Brazilian consumers.

The Brazil sun care market is also benefiting from innovations in product formulations and packaging. Leading brands in the market are constantly innovating to meet the diverse needs of consumers, offering sunscreen products with advanced features such as water resistance, long-lasting protection, and multi-functional properties. For instance, some products now offer anti-ageing benefits, while others provide added skin hydration and nourishment. In addition, advancements in packaging have made sun care products more user-friendly, with spray bottles, compact packaging, and eco-friendly materials gaining popularity among consumers.

In recent years, the rise of climate change awareness has also impacted consumer preferences. Brazilians are becoming more concerned about environmental sustainability, leading to a growing demand for eco-friendly and reef-safe sun care products. Many consumers are opting for sunscreens that are free from harmful chemicals like oxybenzone and octinoxate, which are known to damage coral reefs. This trend has led to the development of sunscreens with mineral-based ingredients that are considered safer for both skin and the environment. This is one of the key Brazil sun care market trends.

Despite the positive market outlook, the Brazil sun care market does face some challenges. The economic instability and fluctuating currency exchange rates in Brazil have made it difficult for some consumers to access premium sun care products. Additionally, the market is highly competitive, with numerous local and international brands vying for market share. Price sensitivity remains a factor, particularly among lower-income consumers, which could limit the potential growth of high-end sun care products.

Market Segmentation

The market can be divided based on type, form, distribution channel, and region.

Market Breakup by Type:

• Sun Protection
• Tanning
• After Sun

Market Breakup by Form:

• Creams
• Lotions
• Gels
• Others

Market Breakup by Distribution Channel:

• Hypermarket and Supermarket
• Convenience Stores
• Pharmacies
• E-Commerce
• Others

Market Breakup by Region:

• São Paulo
• Minas Gerais
• Rio de Janeiro
• Bahia
• Rio Grande do Sul

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Brazil sun care market.

Some of the major players explored in the report are as follows:

• Johnson & Johnson Consumer Inc.
• L’Oréal S.A.
• Procter & Gamble Company
• Natura&Co
• Shiseido Co. Ltd.
• Groupe Clarins
• Kao Corp. (Bioré)
• Beiersdorf AG
• Mesoestetic Pharma Group
• Grupo Boticário
• Others