The Australia Toy Market was valued at AUD 1.75 Billion in 2025, and is projected to reach AUD 2.31 Billion by 2034, rising at a CAGR of 2.80%.
Various trends contributing to the Australia toys market growth include the integration of technology in the toys such as virtual reality and robotics which help children gain exposure to innovative gaming. Moreover, the use of educational toys is increasing which promotes knowledge related to science, mathematics, and engineering that helps children gain problem-solving skills. The manufacturers are involved in producing toys made up from sustainable and eco-friendly materials including bamboo, and organic cotton.
Recently, the Lego has launched the new toy range “DREAMZzz” to break down the gender stereotype.
Based on type, the Australia toys market share is led by games and puzzles as they help kids to gain physical strength and coordination
They often encourage children to socially interact with other children while playing in the group and helps them to learn about teamwork. Moreover, they help children to get exposure to nature which further helps them in boosting their mental and physical health. They also help in the development of motor skills of the children by engaging them in physical activities including running, and jumping whereas the action puzzles helps in boosting the concentration power of the children.Various trends contributing to the Australia toys market growth include the integration of technology in the toys such as virtual reality and robotics which help children gain exposure to innovative gaming. Moreover, the use of educational toys is increasing which promotes knowledge related to science, mathematics, and engineering that helps children gain problem-solving skills. The manufacturers are involved in producing toys made up from sustainable and eco-friendly materials including bamboo, and organic cotton.
Recently, the Lego has launched the new toy range “DREAMZzz” to break down the gender stereotype.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Dolls
- Sports and Outdoor Toys
- Action Figures
- Plush
- Games and Puzzles
- Infant and Preschool Toy
- Others
Market Breakup by Age Group
- Up to 5 Years
- Between 5 to 10 Years
- Above 10 Years
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Toy Stores
- Online Stores
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Leading Companies in the Australia Toy Market
- LEGO System A/S
- Country Toys Australia
- Village Toys
- Hasbro Australia Limited
- RPG Toms Pty Ltd
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market15 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Australia Toy Market Overview
9 Australia Toy Market by Type
10 Australia Toy Market by Age Group
11 Australia Toy Market by Distribution Channel
12 Australia Toy Market by Region
13 Market Dynamics
14 Competitive Landscape
Companies Mentioned
- LEGO System A/S
- Country Toys Australia
- Village Toys
- Hasbro Australia Limited
- RPG Toms Pty Ltd
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 1.75 Billion |
| Forecasted Market Value ( AUD | $ 2.31 Billion |
| Compound Annual Growth Rate | 2.8% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 5 |
