Australia Seltzer Market Report and Forecast 2025-2034

According to this report, the Australia seltzer market size is projected to grow at a CAGR of 3.80% between 2025 and 2034, supported by the changing consumer preferences and a heightened focus on health-conscious beverage options.

As more Australians seek refreshing alternatives to traditional sugary drinks and alcohol, the Australia seltzer market growth is posed for expansion due to its low-calorie, low-sugar, and often alcohol-infused varieties. The rise of wellness trends, coupled with a growing desire for functional beverages, has significantly contributed to the expansion of the seltzer market in Australia. This growth trajectory is expected to continue through the forecast period, with increasing demand for innovative flavours, packaging formats, and premium product offerings.

The Australia seltzer market development is largely driven by health and wellness trends. Consumers are becoming more aware of the negative health impacts of sugary sodas and high-calorie alcoholic beverages. As a result, many are shifting towards alternatives that offer a healthier balance of flavour and refreshment without compromising on taste or indulgence.

Seltzers, particularly those with a sparkling water base, have gained popularity as a low-calorie, zero-sugar option that provides a guilt-free indulgence. Additionally, many seltzers are now infused with natural ingredients, such as fruits, herbs, and botanicals, offering a refreshing and natural flavour profile that appeals to the increasingly health-conscious Australian consumer.

A major factor driving the Australia seltzer market revenue is the growing interest in functional beverages. Many seltzers are being marketed as they offer benefits beyond hydration, such as enhanced digestion or increased energy levels. This has led to the rise of probiotic-infused seltzers, which appeal to consumers who are looking for gut-friendly products. Additionally, the introduction of adaptogenic ingredients, which are thought to help the body cope with stress, has further fuelled interest in seltzers. These functional and wellness-focused options are increasingly becoming mainstream, as consumers actively seek products that contribute to their overall well-being.

The Australia seltzer market dynamics has also seen a surge in innovation, with brands offering a wide variety of flavours to cater to diverse consumer preferences. The availability of unique and exotic flavour combinations has been a significant draw for seltzer drinkers, providing an exciting and refreshing alternative to traditional carbonated drinks.

While fruit-based seltzers like lemon, lime, and berry continue to be popular, there is also a growing trend towards more sophisticated and premium flavours, such as cucumber, elderflower, and hibiscus. This innovative approach to flavour has expanded the appeal of seltzers beyond the health-conscious demographic, attracting a broader range of consumers looking for new and exciting beverage options.

The Australia seltzer market expansion will be complimented by the rise in alcohol-infused seltzers, which combine the refreshing qualities of sparkling water with alcohol. These hard seltzers offer a lighter alternative to beer and spirits, making them popular among consumers who are looking for a more refreshing and lower-calorie alcoholic beverage.

Alcoholic seltzers have gained a strong foothold in the market, particularly among younger consumers and those seeking convenient, ready-to-drink beverages for social occasions. The alcohol-infused seltzer segment has become a key driver of growth in the overall market, and it is expected to continue to expand as more brands enter the market and offer a variety of options for consumers.

Sustainability is playing a significant role in shaping the Australia seltzer market trends. As with many other consumer goods, Australians are increasingly demanding more sustainable and environmentally friendly packaging. In response, seltzer brands are shifting towards recyclable cans and bottles, while also exploring eco-friendly production processes. The growing emphasis on sustainability has become a key differentiator for many seltzer brands, with consumers willing to support companies that align with their values. This shift towards sustainability is not only driven by consumer preference but also by regulatory pressures aimed at reducing waste and promoting environmental responsibility.

The rise of e-commerce has further bolstered the growth of the Australia seltzer market. With more consumers turning to online platforms for their shopping needs, seltzer brands have increasingly embraced direct-to-consumer sales channels. Online retailers offer convenience and often greater selection, allowing consumers to explore a wider range of products and flavours than they might find in traditional retail stores. In addition, subscription-based models for seltzer deliveries have become popular, enabling consumers to have their favourite beverages delivered directly to their doorsteps on a regular basis. This shift in shopping habits is expected to continue to shape the market in the coming years.

Overall, the Australia seltzer market outlook is driven by health-conscious consumers, functional beverage trends, and the increasing popularity of alcohol-infused options. The market is expected to continue expanding through the forecast period, with further innovation in product flavours, packaging, and sustainability. As more consumers seek refreshing, healthier alternatives to sugary drinks and traditional alcoholic beverages, seltzers are poised to remain a key player in the evolving beverage landscape in Australia.

Market Segmentation

The market can be divided based on ABV content, packaging material, flavour, distribution channel, and region.

Market Breakup by ABV Content

• 1% to 4.9%
• 5% to 6.9%
• 7% and Above

Market Breakup by Packaging Material

• Cans
• Glass
• Others

Market Breakup by Flavour

• Cherry
• Grapefruit
• Mango
• Lime
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Online Channels
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia seltzer market.

Some of the major players explored in the report are as follows:

• Campari Australia Pty Limited
• San Juan Seltzer Inc.
• WAYWARD BREWING CO.
• Canvas Drinks Co. Pty Ltd.
• FELLR DRINKS PTY LTD.
• Gravity Drinks Co.
• Saintly Beverage Co Pty Ltd.
• Others