Australia Rice Market Growth Analysis - Forecast Trends, Market Size, Share and Outlook (2025-2034)

According to this report, the Australia rice market size is projected to grow at a CAGR 3.10% between 2025 and 2034, supported by the ongoing advancements in farming practices, water management technologies, and sustainability initiatives.

One of the key drivers for the Australia rice market growth is the steady demand from both local and international markets. In Australia, rice is a staple food product, and as the population grows, so does the demand for rice. The increasing popularity of Asian cuisines, as well as the expanding multicultural demographics, has also contributed to a rise in rice consumption. Rice is seen as a versatile ingredient, used in a variety of meals ranging from simple dishes to complex recipes, which increases its appeal in households and restaurants across Australia.

According to the Australia rice market analysis, exports of Australian rice have historically been an essential part, with the country positioning itself as a high-quality supplier to international markets. Australia’s rice exports have primarily targeted Asian countries, where rice consumption is deeply ingrained in daily diets. Additionally, countries in the Pacific, the Middle East, and parts of Africa have seen rising demand for Australian rice due to its premium quality, consistency, and strong food safety standards. Export markets such as Japan, Korea, and China value Australian rice for its unique characteristics, including its superior quality and absence of genetically modified organisms (GMOs), which makes it highly sought after.

The sustainability of rice farming practices in Australia is another factor influencing the Australia rice market expansion. With climate change and water scarcity becoming increasingly important issues in agriculture, rice farmers are exploring new technologies and methods to improve the efficiency of water use, enhance soil health, and increase crop yield.

Innovations such as laser leveling, which ensures more efficient water distribution across rice paddies, and precision irrigation systems are helping farmers optimize production. The adoption of these advanced techniques not only contributes to environmental sustainability but also helps maintain the competitiveness of Australian rice in the global market.

Consumer trends are also shifting the Australia rice market dynamics as health-conscious consumers are driving the demand for healthier rice options, such as brown rice, organic rice, and other varieties perceived as more nutritious compared to conventional white rice. The demand for specialty rice varieties, including organic and gluten-free options, has led Australian producers to diversify their offerings. This shift towards health-conscious eating has prompted rice farmers and processors to focus on producing a wider range of rice products, catering to the evolving dietary preferences of Australian consumers.

The growth of the Australia rice market is also benefitted by the increasing trend of plant-based diets. Rice, being a plant-based product, is naturally aligned with this movement. The rise in vegetarian, vegan, and flexitarian diets has led to a higher demand for plant-based proteins, with rice being an essential source of carbohydrate-rich nutrition in plant-based meals. Furthermore, rice is a crucial ingredient in many plant-based food products, including rice milk, rice-based snacks, and rice flour, further expanding the market's reach into new consumer segments.

However, on the production side, the Australia rice market may faces some challenges as water usage remains a critical issue, as rice farming is highly dependent on irrigation. The Australian government has implemented various policies and programs aimed at improving water management and promoting sustainable farming practices, but the availability of water for irrigation remains a challenge for rice growers.

The water availability issue is particularly pressing in areas like the Murray-Darling Basin, where water levels can fluctuate significantly due to climatic conditions and competition for water from other agricultural sectors. Additionally, rice farming in Australia is subject to the impact of climate change, which can lead to extreme weather events such as droughts and floods, affecting crop yields.

Despite these challenges, the Australia rice market growth is poised for expansion over the forecast period. As consumer demand for rice increases, both domestically and internationally, Australian rice producers are expected to continue innovating and adapting to market needs. The market will benefit from growing export opportunities, especially in premium segments such as organic and specialty rice. With its strong reputation for quality, safety, and sustainability, the Australian rice industry is well-positioned to thrive in a dynamic and evolving global food market.

Market Segmentation

The market can be divided based on type, size, application, distribution channel, and region.

Market Breakup by Type

• Red Rice
• Rosematta Rice
• Brown Rice
• Arborio Rice
• Black Rice
• Sushi Rice
• Others

Market Breakup by Size

• Long Grain Rice
• Medium Grain Rice
• Short Grain Rice

Market Breakup by Application

• Food
• Feed

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia rice market.

Some of the major players explored in the report are as follows:

• Taj Foods Australia
• Ricegrowers Limited (SunRice)
• Natural Rice Co.
• International Rice & Products Pty Ltd.
• The Rice Company
• Others