Australia Online Clothing Rental Market Size and Share Analysis Report: Forecast Trends and Outlook (2025-2034)

The Australia Online Clothing Rental Market was valued at AUD 47.83 Million in 2025, and is projected to reach AUD 142.05 Million by 2034, rising at a CAGR of 11.50%.

The Australia online clothing rental market is a service in which individuals rent clothes temporarily rather than making real-time purchases. It is being categorised based on the three types of business models i.e. peer-to-peer model, standalone model and hybrid model.

Furthermore, the Australia online clothing rental market growth is connected to the circular economy which indicates the sustainable use of clothes. For instance, according to the Australia Fashion Council, the amount of clothing reused is estimated to be approx. 20,000 units whereas the amount of clothes discarded as waste is estimated to be approx. 27,000 tonnes. This indicates that the discarded amount be converted into the reused amount of clothes leading to the development of a sustainable approach for the use of the clothes.

The Australia online clothing rental market is enhanced by technological advancements, the surge in sustainability, drifting consumer behaviour, and the impact of e-commerce.

Technological Innovations

Designerex, a designer clothing rental platform has collaborated with the Australian Post to make the clothing return easier.

Surge in Sustainability

The concepts of sustainability and circular economy is being advocated so that consumers can wear clothes in an environment-friendly manner.

Impact of E-commerce

Due to the increase in the number of online clothing rental platforms, individuals are getting increasingly engaged in renting designer clothes rather than going for real-time purchases.

Drifting Consumer Behaviours

The Australia online clothing rental market developments are based on individuals who are conscious about spending on clothes as they prefer renting the same from online platforms.

October 2023: Designerex partnered with Uber Direct to deliver clothes to consumers within two hours of booking. This has made Designerex one of the fast-delivering rented designer clothes to individuals.

August 2023: Fashion rental platforms such as Passion for Fashion was launched to help consumers rent their favourite dresses of the brands that they prefer which are economical in price range.

June 2023: To promote the idea of circular clothing in Australia, the National Clothing Product Stewardship Scheme was launched to drive sustainability.

May 2023: The Volte in Australia has crossed an oversubscribed $4 million Series A funding and is planning to enter a commercial partnership with eBay.

Australia Online Clothing Rental Market Trends

Technological advancements such as the collaboration of Designerex with Australia Post to increase the ease with which rented clothes can be returned. As per the Australia online clothing rental report, the sustainable use of clothes and the circular economy is required for the maintenance of an eco-friendly environment.

Moreover, Australia online clothing rental market development are attributed to the consumers that are going for online clothing rental options to reduce their spending on clothes and gain experience by trying out clothes from different brands and designers. Further, the market growth can be accounted to the various collaborations that are taking place such as the one between the Luxury fashion retailer “Orton” and Rntr which has encouraged consumers to rent the clothes directly from Orton’s website.

This report offers a detailed analysis of the market based on the following segments:

Market Breakup by Business Model

• Standalone Model
• Peer-to-Peer Model
• Hybrid Model

Market Breakup by Gender

• Kids
• Females
• Males

Market Breakup by Clothing Style

• Traditional
• Formal
• Partywear
• Casual

Market Breakup by Age Group

• Below 18 years
• 18-25 years
• 26-34 years
• 35-44 years
• 45-54 years
• 55 above years

Market Breakup by Price Range

• Low
• Medium
• Premium

Market Breakup by End Use

• Business to Business (B2B)
• Business to Consumer (B2C)

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australia Capital Territory
• Western Australia
• Others

Based on the business model type, Australia online clothing rental market is led by a standalone model

The standalone model helps individuals to directly get access to a particular platform and select the clothes they want to rent as per their interest. The peer-to-peer model indicates the process in which individual rents clothes from another individual.

The Australia online clothing rental market growth is driven by females

Females are mostly involved in renting designer clothes as they want to remain up to date with the growing fashion trends in the market which drives the Australia online clothing rental market growth. Kids' clothes are also being rented as they are also becoming more style-conscious. Males also rent clothes based on their preferences from different brands.

The Australia online clothing rental market is led by partywear

The partywear is mostly being rented by individuals as they are for occasional purposes which marks high renting of the same. Formal and casual wear are mostly used daily by individuals which means they are affordable and thus require less renting.

Based on age group, the Australia online clothing rental market share is led by18-25 years

Individuals belonging to the age group 18-25 years prefer to rent designer clothes more as compared to other age groups as they are eager to experiment with different styles of clothing so that they can remain updated with the latest trends going on in the fashion industry which ultimately results in the growth of Australia online clothing rental market.

online clothing rental market is driven by business to consumer channel

Australia online clothing rental market growth is guided by the presence of online clothing rental platforms which means the consumers directly access clothes which are of high prices without making real-time purchases. This means that consumers are directly connected to the businesses for renting the clothes that they prefer to wear.

The Australia online clothing rental market competitiveness has increased due to technological advancements, the surge in sustainability, drifting consumer behaviour, and the impact of e-commerce.

Designerex Services Pty Ltd.

Designerex Services Pty Ltd - with headquarters in Sydney, New South Wales, is involved in real-time ID verification technology which helps in the peer-to-peer sharing of designer clothing.

The Volte Pty Ltd.

The Volte Pty Ltd works as a designer fashion rental platform which connects borrowers and lenders directly. Individuals can find all types of dresses by different designers of different sizes.

Glam Corner Pty Ltd.

Glam Corner Pty Ltd., is a New South Wales-based company which was founded in 2012. It helps individuals to have access to their favourite designers at an economically balanced rate.

Dress Hire AU

Dress Hire AU offers to rent the dresses on an economically friendly budget of different designers. It opened its first warehouse at Eltham and is now planning to open them at different locations.

Other Australia online clothing rental market key players are Style Theory Pty Ltd., Rent a Dress Pty Ltd., Your Closet Pty Ltd., and All The Dresses, among others.

Australia Online Clothing Rental Market Analysis by Region

According to the Australia Bureau of Statistics, the number of marriages shows an increase from the year 2020 to the year 2022 in different states of Australia. For instance, Victoria shows an increase in number of marriages from 16,628 in the year 2020 to 18,740 in the year 2021 and then a drastic increase to 33,231 in the year 2022. Further, New South Wales holds the largest share in terms of marriages while Queensland isn’t far behind Victoria. The number of marriages indicates the potential revenue-generation opportunities for the online clothing rental platform in these regions.