Australia Mobile Gaming Market Report and Forecast 2025-2034

According to this report, the Australia mobile gaming market size reached around AUD 1.77 Billion in 2024. Aided by the rise of cloud gaming and the increasing popularity of in-app purchases and subscription-based models for enhanced user experiences, the market is projected to grow at a CAGR of 4.7% between 2025 and 2034, reaching a value of nearly USD 2.81 AUD Billion by 2034.

The Australia mobile gaming market growth is being driven by the increasing penetration of smartphones and the growing preference for mobile entertainment. Mobile gaming, once considered a niche market, has now become a dominant force in the Australian gaming industry, with millions of users engaging with mobile games on a daily basis. The convenience, accessibility, and affordability of mobile games are major factors contributing to their widespread popularity. This shift towards mobile gaming is also being influenced by advancements in mobile technology, which have significantly enhanced the gaming experience by offering high-quality graphics, immersive gameplay, and engaging features.

As smartphone adoption continues to rise in Australia, the Australia mobile gaming market has also expanded. With mobile devices becoming more powerful, offering advanced processing capabilities, high-resolution screens, and longer battery life, the gaming experience on mobile platforms has improved dramatically. This has made mobile games more appealing to a broader audience, including both casual gamers and more serious players. Mobile gaming apps are now accessible to a wide range of consumers, from children to adults, and their popularity spans all age groups. The rise of mobile gaming has led to an increase in the number of game downloads, with consumers regularly seeking out new and exciting games.

One of the driving factors aiding the Australia mobile gaming market expansion is the increasing trend of mobile-first entertainment. With busy lifestyles and the growing need for on-the-go entertainment, Australians are increasingly turning to their smartphones for gaming experiences. Mobile games offer an easy and convenient way for users to enjoy entertainment during their commutes, while waiting in queues, or in between daily tasks. This shift towards mobile-first gaming has contributed to the growing preference for mobile games over traditional gaming consoles, as players can enjoy gaming experiences without the need for bulky hardware or dedicated gaming devices.

Another key factor boosting the Australia mobile gaming market revenue is the rise of free-to-play models, which have made mobile games more accessible to a wider audience. Many mobile games now operate on a freemium model, where users can download and play the game for free but have the option to make in-app purchases for premium content, upgrades, or special features.

This model has proven to be highly effective in driving user engagement and generating revenue, as players are more likely to download a game if they do not have to pay upfront. In-app purchases and advertisements have become the primary revenue streams for mobile game developers, with many successful games earning significant income from these sources.

The increasing popularity of social media and online connectivity has also played a role in shaping the Australia mobile gaming market dynamics. Many mobile games now offer multiplayer features, allowing users to play with friends or compete against other players in real time. Social media integration has made it easier for players to connect with one another, share achievements, and compete in online leaderboards. This social aspect of mobile gaming has further enhanced its appeal, as it encourages players to engage with games more frequently and for longer periods of time. Games that include social elements, such as the ability to interact with other players, have become some of the most popular in the market.

As per the Australia mobile gaming market analysis, the rise of mobile gaming has led to the emergence of eSports, where professional players compete in organised tournaments for large prizes. Mobile gaming tournaments have gained traction in Australia, with some games now offering opportunities for players to showcase their skills and compete at an international level. The increasing popularity of mobile eSports has further fuelled the growth of the market, with both developers and players seeing the potential for mobile gaming to become a major part of the competitive gaming landscape.

The Australia mobile gaming market landscape is also being shaped by the increasing availability of high-quality mobile games across different genres. Whether it’s action, adventure, puzzle, strategy, or simulation games, there is now a mobile game to suit every player’s preferences. As developers continue to create innovative and engaging games, the variety of available mobile games ensures that there is something for everyone. The rise of augmented reality (AR) and virtual reality (VR) in mobile games is also contributing to the market’s growth. These technologies allow for more immersive gaming experiences, and their integration into mobile games has attracted a new wave of players who seek cutting-edge gaming technology.

Looking ahead, the Australia mobile gaming market is expected to continue growing, with more consumers shifting towards mobile-first gaming experiences. Technological advancements, such as 5G networks, are likely to further enhance mobile gaming experiences, enabling faster downloads, smoother gameplay, and improved graphics. As mobile games become increasingly sophisticated and accessible, the demand for mobile gaming is set to increase. Additionally, the continued rise of free-to-play games, the growth of mobile eSports, and the ongoing integration of social media and multiplayer features will contribute to the continued expansion of the market in Australia.

Market Segmentation

The market can be divided based on type, platform type, device type, monetisation type, and region.

Market Breakup by Type

• Sports and Role Playing
• Action or Adventure
• Strategy and Brain
• Casino

Market Breakup by Platform Type

• iOS
• Android
• Others

Market Breakup by Device Type

• Tablet
• Smartphone
• PDA
• Others

Market Breakup by Monetisation Type

• Advertising
• In-app Purchases
• Paid Apps

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia mobile gaming market.

Some of the major players explored in the report are as follows:

• Chaos Theory Games Pty. Ltd.
• Virtua Technologies Pvt Ltd
• PlaySide Studios Limited
• Mode Games Pty Ltd
• Fgfactory Australia
• Others