Australia Mobile Gaming Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2025-2034)

The Australia Mobile Gaming Market was valued at AUD 1.77 Billion in 2025, and is projected to reach AUD 2.80 Billion by 2034, rising at a CAGR of 4.69%.

The Australia mobile gaming market consists of various types of games including action or adventure, sports and role-playing, casino, strategy and brain. The surge in smartphone production and the introduction of various technologies are creating a major Australia mobile gaming market demand.

The increase in 5G network usage by individuals is creating a major impact on Australia mobile gaming market growth, with the 5G network projected to grow at a CAGR of approx. 49% till 2030.

The Australia mobile gaming market is enhanced by the increase in smartphone growth, surge of In-game purchases, accessibility technologies and cloud gaming technologies.

Smartphones Growth

Australia mobile gaming market growth is being guided by the surge in the smartphone industry, with the number of smartphone games rising.

Surge of In-game purchases

Many mobile game developers install in-game purchasing options which results in the users getting involved in playing the games so that they can level up.

Accessibility Technologies

Australia gaming market development are attributed to the technologies that helped users with disabilities to play the games. These include switch access, screen readers etc.

Cloud gaming technologies

Cloud gaming has revolutionised the Australia mobile gaming industry as they have made it accessible for users to play different games of console-quality titles.

January 2024: Plants vs Zombies 3: Welcome to Zomburbia has soft-launched in Australia and other regions by EA and PopCap Studios.

August 2023: Warcraft Rumble mobile game was launched by Blizzard’s Entertainment in Australia. This game is free to play and involves engagement on a mechanical level.

May 2023: In June 2023, the ASUS Republic of Gamers announced the arrival of the ROG Ally handheld gaming console through the partnership of ASUS ROG with JB Hifi in Australia.

May 2023: Harry Potter: Magic Awakened was launched in Australia and other regions. To play the game the players can download the same from their mobile app store.

Australia Mobile Gaming Market Trends

As per the Australia mobile gaming market report, due to the development of smartphones, there is a surge in the market. Moreover, the introduction of various technologies such as accessibility technologies has helped disabled users to easily access the games and feel motivated to play games with confidence thus resulting in Australia mobile gaming market growth.

Moreover, cloud gaming technologies have made it easy for users to play console games on their mobiles and also the introduction of in-game purchasing has helped the game developers to introduce other features long after the games have been launched.

This report offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Sports and Role Playing
• Action or Adventure
• Strategy and Brain
• Casino

Market Breakup by Platform Type

• iOS
• Android
• Others

Market Breakup by Device Type

• Tablet
• Smartphone
• Smartwatch
• PDA
• Others

Market Breakup by Monetization Type

• Advertising
• In-app Purchases
• Paid Apps

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Based on the type, Australia mobile gaming market share is led by action or adventure

Action or adventure games are mostly played by the users as they help users to remain indulged in mind-boggling activities. These involve puzzle solving, storytelling and new world exploration. Sports and role-playing games involve problem-solving and socializing tasks whereas strategy and brain games involve chess, backgammon, monopoly etc. Casino mobile games include video poker, blackjack, poker, keno classic etc.

The Australia mobile gaming market is driven by Android

Android platform is the major platform where mobile gaming streaming takes place thus driving Australia mobile gaming market growth. Moreover, they offer various features such as in-app purchases, and a mobile app store where users can easily download their games.

Based on the device type, the Australia mobile gaming market is driven by Smartphones

Smartphones play a major role as they provide various benefits to the users that make it convenient for them to play games. They provide various features such as virtual reality, and graphic capabilities which improve the user experience while playing games.

Based on the monetization type, advertising holds a major Australia mobile gaming market share.

Australia mobile gaming market growth is being guided by showing advertisements to the users as they are one of the major revenue generation sources for mobile game developers. In-app purchases and paid app monetization type hold a lesser Australia mobile gaming market share as most of the users don’t prefer spending money on playing the games instead, they prefer playing free of cost.

The Australia mobile gaming market competitiveness has increased due to smartphone growth, surge of In-game purchases, accessibility technologies and cloud gaming technologies.

Chaos Theory Games Pty. Ltd.

Harry Potter: Magic Awakened was launched in Australia and other regions. To play the game the players can download the same from their mobile app store.

PlaySide Studios Limited

Harry Potter: Magic Awakened was launched in Australia and other regions. To play the game the players can download the same from their mobile app store.

Mode Games Pty Ltd

Mode Games Pty Ltd, was founded in 2014 and its headquarters is in Sydney. They are involved in the development of educational games and have so far developed around 100 games.

Fgfactory Australia

Fgfactory Australia, is a Melbourne-based company. It holds 13 years of experience in game development and creates custom games for its clients.

Other Australia mobile gaming market key players are Virtua Technologies Pvt Ltd among others.

Australia Mobile Gaming Market Analysis by Region

According to the Australia Government, Victoria constitutes 39.6% of the gaming sector simultaneously Queensland constitutes around 25.9% of the same in terms of employment. Further, the presence of a large number of businesses in these regions influence and impacts the popularity of the gaming sector within them, hence driving the market growth.