According to this report, the Australia men’s grooming products market size reached around AUD 799.65 million in 2024. Aided by the growing demand for premium, natural, and eco-friendly products and the increasing focus on skincare and wellness, the market is projected to grow at a CAGR of 5.3% between 2025 and 2034, reaching around AUD 1.34 billion by 2034.
The Australia men’s grooming products market growth can be attributed to the growing demand for premium, natural, and eco-friendly products. Men, particularly younger generations, are increasingly interested in grooming solutions that are not only effective but also align with their values, such as sustainability and environmental responsibility. This trend is further fuelled by the rising awareness of the harmful effects of synthetic chemicals and artificial ingredients commonly found in personal care products. As a result, many Australian men are gravitating toward products that feature natural ingredients like essential oils, botanicals, and plant-based elements, which are perceived as healthier and less harmful to both the body and the environment.
Moreover, the increasing focus on skincare and wellness as part of broader self-care routines has contributed significantly to the Australia men’s grooming products market expansion. Men's grooming is no longer seen as just about shaving or haircuts; it has expanded to include a holistic approach to skincare, haircare, and overall health. Products like moisturisers, facial cleansers, exfoliators, and beard care items have become integral parts of many Australian men's daily routines.
This shift has been influenced by global beauty trends, where skincare routines for men are becoming as sophisticated and varied as those of women. With the rise of the wellness culture and a growing understanding of the importance of self-care, men are more willing to invest in products that promote long-term health, such as anti-ageing creams, sunscreens, and serums designed specifically for men’s skin types.
The evolving attitudes toward masculinity also play a key role in reshaping the Australia men’s grooming products market dynamics. As traditional gender norms continue to break down, Australian men are more open to experimenting with grooming products and adopting practices that were once considered exclusive to women. The stigma around men's grooming is gradually fading, with more men embracing skincare routines, body grooming, and hairstyling as part of their daily lives. Social media platforms, particularly Instagram and YouTube, have played a pivotal role in this transformation, as influencers and grooming experts provide guidance and advice, further normalising the concept of self-care for men.
As a result of these cultural and behavioural shifts, the Australia men’s grooming products market is increasingly driven by product innovation. Brands are introducing new formulations that cater to specific needs, such as sensitive skin, acne treatment, and anti-ageing. There is also a growing emphasis on multifunctional products that offer convenience and efficiency, particularly for men with busy lifestyles.
For instance, 2-in-1 or 3-in-1 products, such as shampoo-conditioner-body wash combos, are gaining popularity due to their time-saving benefits. Moreover, the development of products tailored to men with facial hair, including beard oils, balms, and grooming kits, has opened up a new segment within the market, with bearded men seeking specialised care for their facial hair.
As per the Australia men’s grooming products market analysis, the shift towards sustainable and environmentally friendly grooming products is also evident in the packaging and marketing strategies adopted by brands. Consumers are increasingly concerned about plastic waste and the environmental impact of the products they purchase. As a result, many Australian men's grooming brands are embracing eco-friendly packaging, such as recyclable containers and biodegradable materials. Additionally, cruelty-free and vegan certifications are becoming key selling points for products in this market, as men are becoming more conscious of animal welfare and the ethical considerations associated with the products they use.
E-commerce has become an important channel boosting the Australia men’s grooming products market revenue, with online retail platforms providing greater accessibility to a wide range of grooming products. This trend has been accelerated by the COVID-19 pandemic, which pushed more consumers to shop online for convenience and safety. Online shopping allows consumers to explore a variety of brands, read reviews, and compare prices, making it easier for them to find products that best suit their needs. E-commerce platforms also provide opportunities for direct-to-consumer brands to build a loyal customer base by offering personalised products and subscription-based services.
The growing popularity of subscription boxes in the men’s grooming sector has further fuelled the Australia men’s grooming products market development. These services, which offer regular deliveries of curated grooming products, are gaining traction as they offer convenience and help men discover new products. Subscription services also create a sense of anticipation and excitement, making grooming more of an experience than a chore. Additionally, these services help brands build strong customer loyalty by continuously delivering high-quality products to their subscribers.
Looking ahead, the Australia men's grooming products market is expected to continue its growth trajectory, supported by evolving consumer behaviours, increased product offerings, and continued innovation. As awareness of skincare and personal grooming expands, Australian men are likely to embrace a broader range of products designed to enhance their overall well-being, from skincare and haircare to shaving and body grooming. The market’s future success will hinge on brands’ ability to stay ahead of trends, provide value-driven products, and cater to the increasing demand for natural, sustainable, and premium offerings.
In conclusion, the Australia men's grooming products market is undergoing a transformation as men become more invested in their personal care routines and more conscious of the products they use. With a strong emphasis on natural ingredients, sustainability, and innovation, the market is set to continue growing, offering new opportunities for both established and emerging brands to cater to the evolving needs of Australian men.
The Australia men’s grooming products market growth can be attributed to the growing demand for premium, natural, and eco-friendly products. Men, particularly younger generations, are increasingly interested in grooming solutions that are not only effective but also align with their values, such as sustainability and environmental responsibility. This trend is further fuelled by the rising awareness of the harmful effects of synthetic chemicals and artificial ingredients commonly found in personal care products. As a result, many Australian men are gravitating toward products that feature natural ingredients like essential oils, botanicals, and plant-based elements, which are perceived as healthier and less harmful to both the body and the environment.
Moreover, the increasing focus on skincare and wellness as part of broader self-care routines has contributed significantly to the Australia men’s grooming products market expansion. Men's grooming is no longer seen as just about shaving or haircuts; it has expanded to include a holistic approach to skincare, haircare, and overall health. Products like moisturisers, facial cleansers, exfoliators, and beard care items have become integral parts of many Australian men's daily routines.
This shift has been influenced by global beauty trends, where skincare routines for men are becoming as sophisticated and varied as those of women. With the rise of the wellness culture and a growing understanding of the importance of self-care, men are more willing to invest in products that promote long-term health, such as anti-ageing creams, sunscreens, and serums designed specifically for men’s skin types.
The evolving attitudes toward masculinity also play a key role in reshaping the Australia men’s grooming products market dynamics. As traditional gender norms continue to break down, Australian men are more open to experimenting with grooming products and adopting practices that were once considered exclusive to women. The stigma around men's grooming is gradually fading, with more men embracing skincare routines, body grooming, and hairstyling as part of their daily lives. Social media platforms, particularly Instagram and YouTube, have played a pivotal role in this transformation, as influencers and grooming experts provide guidance and advice, further normalising the concept of self-care for men.
As a result of these cultural and behavioural shifts, the Australia men’s grooming products market is increasingly driven by product innovation. Brands are introducing new formulations that cater to specific needs, such as sensitive skin, acne treatment, and anti-ageing. There is also a growing emphasis on multifunctional products that offer convenience and efficiency, particularly for men with busy lifestyles.
For instance, 2-in-1 or 3-in-1 products, such as shampoo-conditioner-body wash combos, are gaining popularity due to their time-saving benefits. Moreover, the development of products tailored to men with facial hair, including beard oils, balms, and grooming kits, has opened up a new segment within the market, with bearded men seeking specialised care for their facial hair.
As per the Australia men’s grooming products market analysis, the shift towards sustainable and environmentally friendly grooming products is also evident in the packaging and marketing strategies adopted by brands. Consumers are increasingly concerned about plastic waste and the environmental impact of the products they purchase. As a result, many Australian men's grooming brands are embracing eco-friendly packaging, such as recyclable containers and biodegradable materials. Additionally, cruelty-free and vegan certifications are becoming key selling points for products in this market, as men are becoming more conscious of animal welfare and the ethical considerations associated with the products they use.
E-commerce has become an important channel boosting the Australia men’s grooming products market revenue, with online retail platforms providing greater accessibility to a wide range of grooming products. This trend has been accelerated by the COVID-19 pandemic, which pushed more consumers to shop online for convenience and safety. Online shopping allows consumers to explore a variety of brands, read reviews, and compare prices, making it easier for them to find products that best suit their needs. E-commerce platforms also provide opportunities for direct-to-consumer brands to build a loyal customer base by offering personalised products and subscription-based services.
The growing popularity of subscription boxes in the men’s grooming sector has further fuelled the Australia men’s grooming products market development. These services, which offer regular deliveries of curated grooming products, are gaining traction as they offer convenience and help men discover new products. Subscription services also create a sense of anticipation and excitement, making grooming more of an experience than a chore. Additionally, these services help brands build strong customer loyalty by continuously delivering high-quality products to their subscribers.
Looking ahead, the Australia men's grooming products market is expected to continue its growth trajectory, supported by evolving consumer behaviours, increased product offerings, and continued innovation. As awareness of skincare and personal grooming expands, Australian men are likely to embrace a broader range of products designed to enhance their overall well-being, from skincare and haircare to shaving and body grooming. The market’s future success will hinge on brands’ ability to stay ahead of trends, provide value-driven products, and cater to the increasing demand for natural, sustainable, and premium offerings.
In conclusion, the Australia men's grooming products market is undergoing a transformation as men become more invested in their personal care routines and more conscious of the products they use. With a strong emphasis on natural ingredients, sustainability, and innovation, the market is set to continue growing, offering new opportunities for both established and emerging brands to cater to the evolving needs of Australian men.
Market Segmentation
The market can be divided based on type, price category, distribution channel, and region.Market Breakup by Type
- Hair Care
- Shampoo
- Conditioners
- Styling Products
- Others
- Skin Care
- Face Wash
- Moisturisers
- Others
- Shave/Beard Care
- Shaving Cream
- Beard Oil
- Others
Market Breakup by Price Category
- Mass
- Premium
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia men's grooming products market.Some of the major players explored in the report are as follows:
- The Procter & Gamble Company
- Beiersdorf AG
- L’ORÉAL SA
- Unilever Plc
- The Bearded Chap
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Asia Pacific Men’s Grooming Products Market Overview
6 Australia Men’s Grooming Products Market Overview
7 Australia Men’s Grooming Products Market by Type
8 Australia Men’s Grooming Products Market by Price Category
9 Australia Men’s Grooming Products Market by Distribution Channel
10 Australia Men’s Grooming Products Market by Region
11 Market Dynamics
13 Competitive Landscape
Companies Mentioned
- Beiersdorf AG
- L’ORÉAL SA
- Unilever Plc
- The Bearded Chap
- Others
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 162 |
| Published | April 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 842.51 Million |
| Forecasted Market Value ( AUD | $ 1340 Million |
| Compound Annual Growth Rate | 5.3% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 5 |
