Australia Men's Grooming Products Market Size, Share Analysis and Forecast Report (2025-2034)

The Australia Men’s Grooming Products Market was valued at AUD 799.65 Million in 2025, and is projected to reach AUD 1.34 Billion by 2034, rising at a CAGR of 5.30%.

Shave/beard care has been driving the Australia men’s grooming products market growth, based on type, as it contributes to personal hygiene, and appearance and boosts self-confidence.

Men prefer a clean-shaved look or a well-groomed beard which stimulates the use of shave and beard care products that maintain and promote a neat and polished appearance. They use shaving creams, gels, beard oils, balms, and waxes to facilitate soothing and hydrating their skin. To reduce friction and minimize the risk of cuts, the use of pre-shave oils and lotion to provide skin protection is preferred. It also promotes hygiene by removing impurities from the skin while maintaining optimal skin health.

Increasing use of organic products is driving the Australia men’s grooming products market growth as these products are eco-friendly and sustainable and are less prone to cause sensitivity or an adverse reaction. It also contains CBD-infused products from face creams to shampoos and body washes due to its anti-inflammatory and anti-ageing properties. Cremo, a US men’s shave brand has recently launched its product range in Australia with an extensive line of men’s beard, hair styling, body wash, shave prep and skin care products.

This report offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Hair Care
• Shampoo
• Conditioners
• Styling Products
• Others
• Skin Care
• Face Wash
• Moisturisers
• Others
• Shave/Beard Care
• Shaving Cream
• Beard Oil
• Others

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Men’s Grooming Products Market Share

Speciality stores and online channels are highly considered as they offer a curated selection and often provide personalised advice, which appeals to consumers seeking quality and expertise. Online platforms offer convenience, a wide range of choices, and the ability to compare prices and reviews easily, attracting tech-savvy consumers and those preferring the ease of shopping from home.

Leading Companies in the Australia Men’s Grooming Products Market

The growth of the men’s grooming products market is fuelled by the increasing use of organic and eco-friendly products and for maintaining personal hygiene and appearance.

• The Procter & Gamble Company
• Beiersdorf AG
• L’ORÉAL SA
• Unilever Plc
• The Bearded Chap
• Others