The Latin America, Middle East and Africa Metaverse Market is expected to witness market growth of 48.7% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Metaverse Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $44.04 billion by 2032. The Argentina market is showcasing a CAGR of 49.7% during 2025-2032. Additionally, the UAE market would register a CAGR of 46.9% during 2025-2032.
As awareness and infrastructure around the metaverse improve, adoption accelerates across sectors and geographies. Tech-savvy consumers, forward-looking enterprises, and public institutions are integrating these technologies into daily operations, branding strategies, and citizen services. Major corporations are actively entering this space.
Meanwhile, firms in sectors such as automotive, finance, and FMCG are experimenting with the marketing, training modules, and customer engagement. Digital-native generations are fuelling consumer adoption. Millennials and Gen Z spend increasing time and money on virtual experiences, digital fashion, and avatar customization.
The metaverse - a convergence of immersive virtual reality, blockchain, AI, and spatial computing - is gaining significant momentum across global markets. Additionally, the United Arab Emirates is witnessing a remarkable recovery and expansion in its travel and tourism sector, contributing approximately AED 167 billion (9% of GDP) in 2022. The country’s hospitality infrastructure also grew significantly, with 1,189 hotels reported in the same year. Brazil is emerging as a key enabler in Latin America, driven by growing AI investments and robust digital infrastructure. In 2023, AI spending surpassed US$1 billion, reflecting a 33% year-over-year growth, while Intelligent Process Automation (IPA) saw spending of US$214 million, up 17%. Saudi Arabia’s digital transformation is advancing rapidly, underpinned by government-led initiatives and public-private partnerships. The country’s ICT sector, valued at over $40.94 billion in 2023, is now the largest and fastest-growing in the MENA region, contributing 4.1% to the national GDP. This growth aligns with the Kingdom’s Vision 2030, which emphasizes digital diversification and adopting emerging technologies. Thus, LAMEA, powered by Brazil’s AI, the UAE’s tourism, and Saudi Arabia’s digital growth, is emerging as a key force in the market.
The Brazil market dominated the LAMEA Metaverse Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $44.04 billion by 2032. The Argentina market is showcasing a CAGR of 49.7% during 2025-2032. Additionally, the UAE market would register a CAGR of 46.9% during 2025-2032.
As awareness and infrastructure around the metaverse improve, adoption accelerates across sectors and geographies. Tech-savvy consumers, forward-looking enterprises, and public institutions are integrating these technologies into daily operations, branding strategies, and citizen services. Major corporations are actively entering this space.
Meanwhile, firms in sectors such as automotive, finance, and FMCG are experimenting with the marketing, training modules, and customer engagement. Digital-native generations are fuelling consumer adoption. Millennials and Gen Z spend increasing time and money on virtual experiences, digital fashion, and avatar customization.
The metaverse - a convergence of immersive virtual reality, blockchain, AI, and spatial computing - is gaining significant momentum across global markets. Additionally, the United Arab Emirates is witnessing a remarkable recovery and expansion in its travel and tourism sector, contributing approximately AED 167 billion (9% of GDP) in 2022. The country’s hospitality infrastructure also grew significantly, with 1,189 hotels reported in the same year. Brazil is emerging as a key enabler in Latin America, driven by growing AI investments and robust digital infrastructure. In 2023, AI spending surpassed US$1 billion, reflecting a 33% year-over-year growth, while Intelligent Process Automation (IPA) saw spending of US$214 million, up 17%. Saudi Arabia’s digital transformation is advancing rapidly, underpinned by government-led initiatives and public-private partnerships. The country’s ICT sector, valued at over $40.94 billion in 2023, is now the largest and fastest-growing in the MENA region, contributing 4.1% to the national GDP. This growth aligns with the Kingdom’s Vision 2030, which emphasizes digital diversification and adopting emerging technologies. Thus, LAMEA, powered by Brazil’s AI, the UAE’s tourism, and Saudi Arabia’s digital growth, is emerging as a key force in the market.
List of Key Companies Profiled
- Sony Corporation
- Microsoft Corporation
- Apple, Inc.
- Alibaba Cloud (Alibaba Group Holding Limited)
- NetEase, Inc.
- Epic Games, Inc.
- Meta Platforms, Inc.
- NVIDIA Corporation
- Roblox Corporation
- Unity Software, Inc.
Market Report Segmentation
By Component
- Hardware
- Software/Platform
- Services
By Platform
- Mobile
- Desktop
- Console
- Other Platform
By Application
- Gaming
- Social Media & Entertainment
- BFSI
- Healthcare
- Education & Training
- Real Estate
- Travel & Tourism
- Other Application
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Metaverse Market by Component
Chapter 6. LAMEA Metaverse Market by Platform
Chapter 7. LAMEA Metaverse Market by Application
Chapter 8. LAMEA Metaverse Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Sony Corporation
- Microsoft Corporation
- Apple, Inc.
- Alibaba Cloud (Alibaba Group Holding Limited)
- NetEase, Inc.
- Epic Games, Inc.
- Meta Platforms, Inc.
- NVIDIA Corporation
- Roblox Corporation
- Unity Software, Inc.
Methodology
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