The Latin America, Middle East and Africa Location Analytics Market is expected to witness market growth of 15.7% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Location Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.15 billion by 2031. The Argentina market is showcasing a CAGR of 16.2% during 2024-2031. Additionally, the UAE market would register a CAGR of 14.3% during 2024-2031.
The adoption of these analytics solutions has been further accelerated by the rapid growth of the 5G network and cloud computing. Since the commencement of commercial deployment in 2019, 5G coverage has expanded to 40% of the population by 2023, as per the International Telecommunication Union (ITU). Europe boasts the most extensive 5G coverage, with 68 percent of the population covered, followed by the Americas (59 percent) and the Asia-Pacific (42 percent).
With high-speed connectivity and low latency, 5G enables real-time geospatial data processing, enabling businesses to deploy IoT-enabled devices at scale. Cloud-based location intelligence platforms allow companies to store, analyze, and visualize large datasets without investing in costly on-premise infrastructure. The rise of edge computing further enhances real-time processing capabilities, reducing the need for centralized data processing and enabling faster decision-making at the source.
The LAMEA region is witnessing a growing adoption of these analytics as industries increasingly integrate geospatial intelligence, AI-driven mapping, and real-time tracking into their operations. In Brazil, the transportation & logistics sector is witnessing a rapid shift towards these analytics-driven solutions, particularly due to expanding e-commerce, urban congestion challenges, and government-backed infrastructure initiatives. Logistics companies and public transport agencies leverage real-time GPS tracking, AI-powered route optimization, and predictive traffic analytics to enhance delivery efficiency and urban mobility. The Brazilian government’s investments in the National Logistics Plan (PNL) and expansion of smart transportation systems have further fueled the adoption of geospatial intelligence. Additionally, the rising use of last-mile delivery solutions and on-demand transportation services has increased the demand for real-time location tracking, making Brazil a key market for these analytics adoption in logistics. Thus, the region is experiencing strong momentum, driven by government investments in public sector digitalization, smart mobility solutions, and AI-powered analytics, positioning LAMEA as an emerging hub for these analytics adoption.
The Brazil market dominated the LAMEA Location Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.15 billion by 2031. The Argentina market is showcasing a CAGR of 16.2% during 2024-2031. Additionally, the UAE market would register a CAGR of 14.3% during 2024-2031.
The adoption of these analytics solutions has been further accelerated by the rapid growth of the 5G network and cloud computing. Since the commencement of commercial deployment in 2019, 5G coverage has expanded to 40% of the population by 2023, as per the International Telecommunication Union (ITU). Europe boasts the most extensive 5G coverage, with 68 percent of the population covered, followed by the Americas (59 percent) and the Asia-Pacific (42 percent).
With high-speed connectivity and low latency, 5G enables real-time geospatial data processing, enabling businesses to deploy IoT-enabled devices at scale. Cloud-based location intelligence platforms allow companies to store, analyze, and visualize large datasets without investing in costly on-premise infrastructure. The rise of edge computing further enhances real-time processing capabilities, reducing the need for centralized data processing and enabling faster decision-making at the source.
The LAMEA region is witnessing a growing adoption of these analytics as industries increasingly integrate geospatial intelligence, AI-driven mapping, and real-time tracking into their operations. In Brazil, the transportation & logistics sector is witnessing a rapid shift towards these analytics-driven solutions, particularly due to expanding e-commerce, urban congestion challenges, and government-backed infrastructure initiatives. Logistics companies and public transport agencies leverage real-time GPS tracking, AI-powered route optimization, and predictive traffic analytics to enhance delivery efficiency and urban mobility. The Brazilian government’s investments in the National Logistics Plan (PNL) and expansion of smart transportation systems have further fueled the adoption of geospatial intelligence. Additionally, the rising use of last-mile delivery solutions and on-demand transportation services has increased the demand for real-time location tracking, making Brazil a key market for these analytics adoption in logistics. Thus, the region is experiencing strong momentum, driven by government investments in public sector digitalization, smart mobility solutions, and AI-powered analytics, positioning LAMEA as an emerging hub for these analytics adoption.
List of Key Companies Profiled
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Oracle Corporation
- SAS Institute, Inc.
- Google LLC (Alphabet Inc.)
- Hewlett Packard Enterprise Company
- Cisco Systems, Inc.
- Esri, Inc.
- Zebra Technologies Corporation
Market Report Segmentation
By Component
- Solution
- Reporting & Visualization
- Thematic Mapping & Spatial Analysis
- Geocoding & Reverse Geocoding
- Data Integration & ETL
- Other Solution Type
- Services
- Consulting
- Implementation
- Support & Maintenance
By Location Type
- Outdoor
- Indoor
By Deployment
- On-Premises
- Cloud
By Industry Vertical
- Retail
- Healthcare
- Transportation & Logistics
- BFSI
- IT & Telecommunications
- Manufacturing
- Other Industry Vertical
By Application
- Risk Assessment & Mitigation
- Customer Experience Management
- Sales & Marketing Optimization
- Supply Chain Management
- Disaster & Emergency Response Management
- Other Application
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Market Share Analysis - Global
Chapter 5. LAMEA Location Analytics Market by Component
Chapter 6. LAMEA Location Analytics Market by Location Type
Chapter 7. LAMEA Location Analytics Market by Deployment
Chapter 8. LAMEA Location Analytics Market by Industry Vertical
Chapter 9. LAMEA Location Analytics Market by Application
Chapter 10. LAMEA Location Analytics Market by Country
Chapter 11. Company Profiles
Companies Mentioned
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Oracle Corporation
- SAS Institute, Inc.
- Google LLC (Alphabet Inc.)
- Hewlett Packard Enterprise Company
- Cisco Systems, Inc.
- Esri, Inc.
- Zebra Technologies Corporation
Methodology
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