The Latin America, Middle East and Africa AI in Tourism Market is expected to witness market growth of 28.9% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA AI in Tourism Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $401.9 million by 2032. The Argentina market is showcasing a CAGR of 29.7% during 2025-2032. Additionally, the UAE market would register a CAGR of 27.8% during 2025-2032.
AI simplifies this process by acting as a centralized planning tool that integrates all aspects of a trip. For example, AI algorithms can search for the best flights, hotels, and local experiences based on a traveller’s preferences. Some platforms even provide end-to-end planning, including tailored itineraries based on past travel behaviour and preferences. Airports and hotels increasingly adopt AI-based facial recognition technology for check-ins, security screening, and seamless boarding.
This enhances customer convenience and speeds up check-in, reducing waiting times. Biometrics, including fingerprints and iris scanning, are also used to improve security, ensuring that travellers have a more secure and efficient experience. Market is growing at an unprecedented rate as businesses recognize the potential of this technology to drive operational efficiencies, enhance the customer experience, and remain competitive in a rapidly evolving marketplace.
The global tourism industry is transforming digitally, with artificial intelligence (AI) at the forefront of enhancing traveller experiences, optimizing operations, and enabling personalized services. Countries experiencing significant tourism growth increasingly use AI technologies to support and scale their tourism infrastructure. In this context, the UAE, Saudi Arabia, and Brazil present dynamic environments where surging visitor numbers and digital innovation investments are accelerating AI adoption in tourism. In addition, the travel and tourism sector in the UAE contributed nearly AED 167 billion to the GDP in 2022, with international tourist spending reaching AED 117.6 billion. These figures highlight a vibrant tourism economy, prompting government and private sectors to invest in advanced technologies. AI plays a central role in managing high visitor volumes, from intelligent hotel management systems and smart airport services to AI-powered multilingual chatbots for tourist assistance. Given the country’s broader smart city ambitions - especially in Dubai and Abu Dhabi - AI integration in tourism is further supported by robust digital infrastructure, fostering market expansion for AI-based tourism solutions. Hence, rising visitor numbers, strong government initiatives, and increasing investments in AI are collectively driving the expansion of the market across these regions.
The Brazil market dominated the LAMEA AI in Tourism Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $401.9 million by 2032. The Argentina market is showcasing a CAGR of 29.7% during 2025-2032. Additionally, the UAE market would register a CAGR of 27.8% during 2025-2032.
AI simplifies this process by acting as a centralized planning tool that integrates all aspects of a trip. For example, AI algorithms can search for the best flights, hotels, and local experiences based on a traveller’s preferences. Some platforms even provide end-to-end planning, including tailored itineraries based on past travel behaviour and preferences. Airports and hotels increasingly adopt AI-based facial recognition technology for check-ins, security screening, and seamless boarding.
This enhances customer convenience and speeds up check-in, reducing waiting times. Biometrics, including fingerprints and iris scanning, are also used to improve security, ensuring that travellers have a more secure and efficient experience. Market is growing at an unprecedented rate as businesses recognize the potential of this technology to drive operational efficiencies, enhance the customer experience, and remain competitive in a rapidly evolving marketplace.
The global tourism industry is transforming digitally, with artificial intelligence (AI) at the forefront of enhancing traveller experiences, optimizing operations, and enabling personalized services. Countries experiencing significant tourism growth increasingly use AI technologies to support and scale their tourism infrastructure. In this context, the UAE, Saudi Arabia, and Brazil present dynamic environments where surging visitor numbers and digital innovation investments are accelerating AI adoption in tourism. In addition, the travel and tourism sector in the UAE contributed nearly AED 167 billion to the GDP in 2022, with international tourist spending reaching AED 117.6 billion. These figures highlight a vibrant tourism economy, prompting government and private sectors to invest in advanced technologies. AI plays a central role in managing high visitor volumes, from intelligent hotel management systems and smart airport services to AI-powered multilingual chatbots for tourist assistance. Given the country’s broader smart city ambitions - especially in Dubai and Abu Dhabi - AI integration in tourism is further supported by robust digital infrastructure, fostering market expansion for AI-based tourism solutions. Hence, rising visitor numbers, strong government initiatives, and increasing investments in AI are collectively driving the expansion of the market across these regions.
List of Key Companies Profiled
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- NVIDIA Corporation
- Sabre Corporation
- SAS Institute Inc.
- Snowflake Inc.
- Salesforce, Inc.
- OpenAI, LLC
Market Report Segmentation
By Offering
- Solution
- Services
By End Use
- Transportation & Mobility Services
- Travel Technology Platforms & Solution Providers
- Accommodation & Hospitality Providers
- Tourism Experience & Attraction Operators
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA AI in Tourism Market by Offering
Chapter 6. LAMEA AI in Tourism Market by End Use
Chapter 7. LAMEA AI in Tourism Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- NVIDIA Corporation
- Sabre Corporation
- SAS Institute Inc.
- Snowflake Inc.
- Salesforce, Inc.
- OpenAI, LLC
Methodology
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