Toys Market - Global Forecast 2026-2032

The toys market is being reshaped by shifting consumer behaviors, advancing technologies, and evolving retail models, driving decision-makers to reconsider strategies for sustainable growth and differentiation. Senior leaders face unprecedented opportunities and challenges as trends converge to transform every facet of the toys industry.

Market Snapshot: Toys Market Size and Forecast

The toys market grew from USD 315.92 billion in 2025 to USD 332.38 billion in 2026. It is projected to advance at a CAGR of 5.40%, reaching USD 456.82 billion by 2032.

Toys Market Scope & Comprehensive Segmentation

Product Categories: Building and construction toys, action figures, licensed dolls, arts and crafts, outdoor and sports toys.
Material Types: Fabric and foam alternatives, recycled plastics, metals, wood, specialty and artisanal materials.
Age Groups: Infants, toddlers, preschool and school-age children, teenagers, adult collectors.
Channel Dynamics: Departmental and specialty stores, online retail including brand-owned commerce, omnichannel strategies.
Regional Scope: Americas, Europe Middle East & Africa, Asia-Pacific, with clear variations in sourcing, regulation, and go-to-market strategies.
Technologies: Digital augmentation, augmented reality features, companion apps, sensor integration, data-driven personalization.

Key Takeaways for Senior Decision-Makers

Consumer demands are evolving toward interactive products and sustainable materials, prompting innovation in product design, supply chains, and lifecycle management.
Technological convergence, including digital play and connectivity, redefines play value and supports broader engagement across age segments and collector communities.
Retail transformation, with a strategic balance between immersive in-store experiences and direct-to-consumer online platforms, is essential for loyalty and high-margin channel performance.
Sourcing diversification is now critical as global production costs and regulatory complexity fluctuate, requiring agile inventory and procurement approaches.
Intellectual property partnerships underpin value creation, with IP-driven franchises expanding across toys, digital content, and collaborative experiential formats.
Data analytics and post-launch insights drive more nuanced pricing, segmentation, and SKU optimization, contributing to longer product lifecycles and targeted marketing investment.

Tariff Impact: Sourcing and Strategy Reconfiguration

Recent tariff and trade policy adjustments are prompting procurement teams to review supplier networks and diversify sourcing to mitigate exposure to specific markets. Companies are adapting inventory strategies and restructuring contractual terms, particularly for products with complex components. Heightened compliance expectations are raising operational requirements for suppliers and intensifying the focus on strategic SKUs and margin resilience. These shifts reinforce the necessity of flexible, multi-sourced supply chains to sustain competitiveness under changing trade environments.

Methodology & Data Sources

This report integrates multi-source primary interviews across product design, procurement, and retail, complemented by regulatory review and analysis of public disclosures. Data triangulation and cross-validation were used to ensure accuracy and defendability of market insights. Attention to supply chain realities, evolving compliance standards, and technology trends underpins each recommendation.

Toys Market: Why This Report Matters

Enables manufacturers, retailers, and licensors to strengthen resilience and anticipate disruption through actionable, segmented strategies.
Clarifies the impact of evolving consumer expectations, technology integration, and sourcing dynamics on commercial success across regions.
Delivers data-driven insights for optimizing product portfolios, enhancing supply chain agility, and supporting robust go-to-market decisions.

Conclusion: Strategic Priorities for Toys Market Leaders

To succeed in a rapidly evolving toys landscape, leaders must align innovation with operational excellence while maintaining a strong customer focus. Combining flexible procurement, compelling cross-channel experiences, and continuous improvement supports durable growth as market dynamics shift.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Toys Market, by Product Type

8.1. Action Figures
8.2. Arts & Crafts Toys
8.3. Building & Construction Toys
8.4. Dolls & Plush Toys
8.5. Educational & STEM Toys
8.6. Electronic & Remote-Controlled Toys
8.7. Games & Puzzles
8.8. Outdoor & Sports Toys

9. Toys Market, by Material

9.1. Fabric & Foam
9.2. Metal
9.3. Plastic
9.4. Wood

10. Toys Market, by Age Group

10.1. Adults & Collectors
10.2. Infants & Toddlers (0-2 years)
10.3. Preschool (3-5 years)
10.4. School-age (6-12 years)
10.5. Teenagers (13-18 years)

11. Toys Market, by Sales Channel

11.1. Offline Retail
11.1.1. Departmental Stores
11.1.2. Specialty Stores
11.2. Online Retail
11.2.1. Brand Websites
11.2.2. E-commerce Platforms

12. Toys Market, by Region

12.1. Americas
12.1.1. North America
12.1.2. Latin America
12.2. Europe, Middle East & Africa
12.2.1. Europe
12.2.2. Middle East
12.2.3. Africa
12.3. Asia-Pacific

13. Toys Market, by Group

13.1. ASEAN
13.2. GCC
13.3. European Union
13.4. BRICS
13.5. G7
13.6. NATO

14. Toys Market, by Country

14.1. United States
14.2. Canada
14.3. Mexico
14.4. Brazil
14.5. United Kingdom
14.6. Germany
14.7. France
14.8. Russia
14.9. Italy
14.10. Spain
14.11. China
14.12. India
14.13. Japan
14.14. Australia
14.15. South Korea

15. United States Toys Market
16. China Toys Market

17. Competitive Landscape

17.1. Market Concentration Analysis, 2025
17.1.1. Concentration Ratio (CR)
17.1.2. Herfindahl Hirschman Index (HHI)
17.2. Recent Developments & Impact Analysis, 2025
17.3. Product Portfolio Analysis, 2025
17.4. Benchmarking Analysis, 2025
17.5. AOSHIMA BUNKA KYOZAI Co,.Ltd
17.6. Backyard Products LLC (KidKraft Products, Inc)
17.7. Bandai Namco Holdings Inc.
17.8. Buffalo Games, LLC
17.9. Build-A-Bear Workshop, Inc.
17.10. Candytoy Corporate Pvt. Ltd.
17.11. Cartamundi Group
17.12. Clementoni S.p.A
17.13. CubicFun Toys Industrial Co., Ltd.
17.14. Dream International Limited
17.15. Educa Borras by Team Toys SA
17.16. FUNKO, INC.
17.17. Funtastic International, Inc.
17.18. Gibsons Games Ltd.
17.19. Goliath Group
17.20. Hape International AG
17.21. HASBRO, INC
17.22. Horst Brandstätter Group
17.23. JAKKS Pacific, Inc
17.24. Konami Group Corporation
17.25. Koninklijke Jumbo B.V.
17.26. Lansay
17.27. LEGO Group
17.28. MasterPieces Puzzle Company
17.29. Matrix Holdings Limited
17.30. Mattel Inc.
17.31. MGA Zapf Creation GmbH
17.32. Moose Enterprise Pty Ltd
17.33. Playmates Toys Limited
17.34. Radio Flyer, Inc.
17.35. Ravensburger AG
17.36. SANRIO CO., LTD
17.37. Schmidt Spiele GmbH
17.38. Simba Dickie Group
17.39. Spin Master Corp.
17.40. TOMY COMPANY, LTD
17.41. Trefl S.A.
17.42. VTech Holdings Limited

List of Figures

FIGURE 1. GLOBAL TOYS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL TOYS MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL TOYS MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL TOYS MARKET SIZE, BY PRODUCT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL TOYS MARKET SIZE, BY MATERIAL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL TOYS MARKET SIZE, BY SALES CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL TOYS MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL TOYS MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. UNITED STATES TOYS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 12. CHINA TOYS MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL TOYS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS TOYS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY REGION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL TOYS MARKET SIZE, BY BUILDING & CONSTRUCTION TOYS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY REGION, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL TOYS MARKET SIZE, BY DOLLS & PLUSH TOYS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY REGION, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL TOYS MARKET SIZE, BY EDUCATIONAL & STEM TOYS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY REGION, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL TOYS MARKET SIZE, BY ELECTRONIC & REMOTE-CONTROLLED TOYS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY REGION, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL TOYS MARKET SIZE, BY GAMES & PUZZLES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY REGION, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL TOYS MARKET SIZE, BY FABRIC & FOAM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL TOYS MARKET SIZE, BY METAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL TOYS MARKET SIZE, BY METAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL TOYS MARKET SIZE, BY METAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY REGION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL TOYS MARKET SIZE, BY PLASTIC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL TOYS MARKET SIZE, BY WOOD, BY REGION, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL TOYS MARKET SIZE, BY WOOD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL TOYS MARKET SIZE, BY WOOD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY REGION, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL TOYS MARKET SIZE, BY ADULTS & COLLECTORS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY REGION, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY GROUP, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL TOYS MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY REGION, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY GROUP, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL TOYS MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY REGION, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY GROUP, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL TOYS MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY REGION, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY GROUP, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL TOYS MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL TOYS MARKET SIZE, BY DEPARTMENTAL STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL TOYS MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL TOYS MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL TOYS MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL TOYS MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 78. AMERICAS TOYS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 79. AMERICAS TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 80. AMERICAS TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 81. AMERICAS TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 82. AMERICAS TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 83. AMERICAS TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 84. AMERICAS TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 86. NORTH AMERICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 87. NORTH AMERICA TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 88. NORTH AMERICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 89. NORTH AMERICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 90. NORTH AMERICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 91. NORTH AMERICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 95. LATIN AMERICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 96. LATIN AMERICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 97. LATIN AMERICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 98. LATIN AMERICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 104. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 105. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 106. EUROPE TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 107. EUROPE TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 108. EUROPE TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 109. EUROPE TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 110. EUROPE TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 111. EUROPE TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 112. EUROPE TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 113. MIDDLE EAST TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 114. MIDDLE EAST TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 115. MIDDLE EAST TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 118. MIDDLE EAST TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 119. MIDDLE EAST TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 120. AFRICA TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 121. AFRICA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 122. AFRICA TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 123. AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 124. AFRICA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 125. AFRICA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 126. AFRICA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 127. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 128. ASIA-PACIFIC TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 129. ASIA-PACIFIC TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 130. ASIA-PACIFIC TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 131. ASIA-PACIFIC TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 134. GLOBAL TOYS MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 135. ASEAN TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 136. ASEAN TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 137. ASEAN TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 138. ASEAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 139. ASEAN TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 140. ASEAN TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 141. ASEAN TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 142. GCC TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 143. GCC TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 144. GCC TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 145. GCC TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 146. GCC TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 147. GCC TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 148. GCC TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 149. EUROPEAN UNION TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 150. EUROPEAN UNION TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 151. EUROPEAN UNION TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 152. EUROPEAN UNION TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 153. EUROPEAN UNION TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 154. EUROPEAN UNION TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 155. EUROPEAN UNION TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 156. BRICS TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 157. BRICS TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 158. BRICS TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 159. BRICS TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 160. BRICS TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 161. BRICS TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 162. BRICS TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 163. G7 TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 164. G7 TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 165. G7 TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 166. G7 TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 167. G7 TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 168. G7 TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 169. G7 TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 170. NATO TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 171. NATO TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 172. NATO TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 173. NATO TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 174. NATO TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 175. NATO TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 176. NATO TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 177. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 178. UNITED STATES TOYS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 179. UNITED STATES TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 180. UNITED STATES TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 181. UNITED STATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 182. UNITED STATES TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 183. UNITED STATES TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 184. UNITED STATES TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 185. CHINA TOYS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 186. CHINA TOYS MARKET SIZE, BY PRODUCT TYPE, 2018-2032 (USD MILLION)
TABLE 187. CHINA TOYS MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 188. CHINA TOYS MARKET SIZE, BY AGE GROUP, 2018-2032 (USD MILLION)
TABLE 189. CHINA TOYS MARKET SIZE, BY SALES CHANNEL, 2018-2032 (USD MILLION)
TABLE 190. CHINA TOYS MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 191. CHINA TOYS MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Toys market report include:

AOSHIMA BUNKA KYOZAI Co,.Ltd
Backyard Products LLC (KidKraft Products, Inc)
Bandai Namco Holdings Inc.
Buffalo Games, LLC
Build-A-Bear Workshop, Inc.
Candytoy Corporate Pvt. Ltd.
Cartamundi Group
Clementoni S.p.A
CubicFun Toys Industrial Co., Ltd.
Dream International Limited
Educa Borras by Team Toys SA
FUNKO, INC.
Funtastic International, Inc.
Gibsons Games Ltd.
Goliath Group
Hape International AG
HASBRO, INC
Horst Brandstätter Group
JAKKS Pacific, Inc
Konami Group Corporation
Koninklijke Jumbo B.V.
Lansay
LEGO Group
MasterPieces Puzzle Company
Matrix Holdings Limited
Mattel Inc.
MGA Zapf Creation GmbH
Moose Enterprise Pty Ltd
Playmates Toys Limited
Radio Flyer, Inc.
Ravensburger AG
SANRIO CO., LTD
Schmidt Spiele GmbH
Simba Dickie Group
Spin Master Corp.
TOMY COMPANY, LTD
Trefl S.A.
VTech Holdings Limited

Table Information

Report Attribute	Details
No. of Pages	184
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 332.38 Billion
Forecasted Market Value ( USD ) by 2032	$ 456.82 Billion
Compound Annual Growth Rate	5.4%
Regions Covered	Global
No. of Companies Mentioned	39

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3511EUR$3,939USD£3,045GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3787EUR$4,249USD£3,285GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5133EUR$5,759USD£4,452GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6212EUR$6,969USD£5,387GBP

Market Snapshot: Toys Market Size and Forecast

Toys Market Scope & Comprehensive Segmentation

Key Takeaways for Senior Decision-Makers

Tariff Impact: Sourcing and Strategy Reconfiguration

Methodology & Data Sources

Toys Market: Why This Report Matters

Conclusion: Strategic Priorities for Toys Market Leaders

Table of Contents

Companies Mentioned

Table Information

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