Toilet Paper Market - Global Forecast 2026-2032

The U.S. toilet paper market is entering a period of strategic transformation, shaped by shifting consumer expectations, evolving supply chain realities, and heightened regulatory demands. Industry leaders face pressing choices regarding sourcing strategies, production agility, and route-to-market innovation, as they position for both resilience and growth in a dynamic business environment.

Market Snapshot: Toilet Paper Market Size and Growth

The toilet paper market grew from USD 53.16 billion in 2025 to USD 56.36 billion in 2026. It is projected to maintain strong momentum, expanding at a CAGR of 6.29% and reaching USD 81.53 billion by 2032.

Scope & Segmentation

Format Types: Includes folded and rolled products, each demanding specific manufacturing, merchandising, and supply chain approaches tailored to commercial and residential applications.
Ply Variants: Explores one, two, and three-ply options, influencing perceived product quality, cost control, and production complexity.
Material Types: Assesses bamboo fiber, recycled pulp, and virgin pulp. Each carries distinct implications for sustainability narratives, cost structures, and supplier relationships.
End-User Segments: Examines commercial (with sub-segments such as education, healthcare, hospitality, office) and residential (multi-family, single-family) markets, each with unique procurement cycles and volatility considerations.
Distribution Channels: Covers B2B and B2C. B2C is segmented into offline (convenience stores, supermarkets) and online (brand websites, ecommerce platforms) with a focus on margin impact and promotional dynamics.
Regional Coverage: Analysis extends to Americas, Europe, Middle East & Africa, and Asia-Pacific, addressing input sourcing, regulatory focus, and channel evolution.
Technologies: Highlights modular automation, nearshoring, digital platforms, and advanced certification processes that underpin operational improvements and competitive positioning.

Key Takeaways for Senior Decision-Makers

Supply chain stability is challenged by new trade policy measures and increased scrutiny on sourcing, prompting diversification of suppliers and greater reliance on domestic or alternative materials.
Sustainability has become a core operational requirement, not just a branding tool, influencing procurement, manufacturing, and packaging across all segments.
Channel migration, especially omnichannel and digital expansion, is fragmenting consumption patterns and reshaping assortment and pricing strategies for both B2B and B2C buyers.
Manufacturing agility, including modular production, nearshoring, and automation, is vital for margin protection amid cost volatility and changing demand profiles.
Certification, lifecycle audits, and enhanced supplier transparency are increasingly required by both regulators and major retailers, impacting cost and go-to-market speeds.
Focused investments in direct-to-consumer subscriptions, targeted assortment, and premium sustainable SKUs can unlock new growth and margin opportunities, especially in competitive regional contexts.

Tariff Impact on Sourcing and Value Chain Strategy

New tariffs and import duty adjustments introduced in 2025 have recalibrated procurement and logistics priorities within the U.S. toilet paper market. The cost of selected imported pulp and finished products has risen, accelerating moves toward domestic suppliers and alternative feedstocks such as bamboo and recycled materials. This has prompted geographic diversification of sourcing, greater adoption of contractual risk mitigation tools, and an increased focus on agile manufacturing methods to buffer against input price volatility and trade disruptions. Retailers and manufacturers are adjusting margin strategies and promotional practices across product tiers to manage tariff-driven cost transmission and volatility.

Methodology & Data Sources

This report employs a robust mixed-method research approach. Primary data was collected through structured executive interviews with procurement, operations, and sustainability leaders, while secondary data sources included trade statistics, patent filings, industry association materials, and supplier reports. The analysis integrates supply chain mapping, cost-pass-through modeling, and channel segmentation mapping, with validation from retailer audits and ecommerce shelf reviews to ensure accuracy and actionable recommendations.

Why This Report Matters

Enables procurement, operations, and commercial teams to rapidly assess risk exposures, competitive moves, and emerging growth levers without requiring manual analysis of granular datasets.
Equips decision-makers with a synthesized, evidence-based view of the U.S. toilet paper sector’s current and future state, aligning product, sourcing, and channel strategies with evolving stakeholder demands.
Supports scenario planning for raw material cost shocks, trade policy shifts, and dynamic demand, driving more informed investment and operational decisions across all segments.

Conclusion

Long-term competitive advantage in the toilet paper industry rests on seamless procurement integration, production flexibility, and verifiable sustainability practices. Strategic alignment of supply, operations, and channel management will define resilient and growth-oriented companies within this evolving sector.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Toilet Paper Market, by Type

8.1. Folded
8.2. Rolled

9. Toilet Paper Market, by Ply

9.1. One Ply
9.2. Three Ply
9.3. Two Ply

10. Toilet Paper Market, by Material

10.1. Bamboo Fiber
10.2. Recycled Pulp
10.3. Virgin Pulp

11. Toilet Paper Market, by End User

11.1. Commercial
11.1.1. Education
11.1.2. Healthcare
11.1.3. Hospitality
11.1.4. Office
11.2. Residential
11.2.1. Multi Family
11.2.2. Single Family

12. Toilet Paper Market, by Distribution Channel

12.1. Offline
12.1.1. Convenience Store
12.1.2. Hypermarket Supermarket
12.2. Online

13. Toilet Paper Market, by Region

13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific

14. Toilet Paper Market, by Group

14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO

15. Toilet Paper Market, by Country

15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea

16. United States Toilet Paper Market
17. China Toilet Paper Market

18. Competitive Landscape

18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. ABC Tissue Pty. Ltd.
18.6. Absormex CMPC Tissue S.A. de CV
18.7. Asia Pulp & Paper Group (APP)
18.8. Beeta Machines Pvt. Ltd.
18.9. C&S Paper Co., Ltd.
18.10. Caprice Paper Products Pty. Ltd.
18.11. Cascades Tissue Group
18.12. Empresas CMPC S.A.
18.13. Essity AB
18.14. First Quality Enterprises, LLC.
18.15. Georgia-Pacific LLC by Koch, Inc.
18.16. Hanke Tissue Sp. z o.o.
18.17. Hayat Kimya A.S.
18.18. Hengan International Group Company Limited
18.19. KIMBERLY-CLARK CORPORATION
18.20. Kruger Inc.
18.21. Lucart S.p.A.
18.22. Metsä Group
18.23. Nippon Paper Industries Co., Ltd.
18.24. Oji Holdings Corporation.
18.25. Procter & Gamble Company
18.26. Sofidel S.p.A.
18.27. Stora Enso Oyj
18.28. SUZANO S.A.
18.29. Unicharm Corporation
18.30. WEPA Hygieneprodukte GmbH

List of Figures

FIGURE 1. GLOBAL TOILET PAPER MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL TOILET PAPER MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL TOILET PAPER MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL TOILET PAPER MARKET SIZE, BY TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL TOILET PAPER MARKET SIZE, BY PLY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL TOILET PAPER MARKET SIZE, BY MATERIAL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL TOILET PAPER MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL TOILET PAPER MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL TOILET PAPER MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL TOILET PAPER MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES TOILET PAPER MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA TOILET PAPER MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL TOILET PAPER MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL TOILET PAPER MARKET SIZE, BY FOLDED, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL TOILET PAPER MARKET SIZE, BY FOLDED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL TOILET PAPER MARKET SIZE, BY FOLDED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL TOILET PAPER MARKET SIZE, BY ROLLED, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL TOILET PAPER MARKET SIZE, BY ROLLED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL TOILET PAPER MARKET SIZE, BY ROLLED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL TOILET PAPER MARKET SIZE, BY ONE PLY, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL TOILET PAPER MARKET SIZE, BY ONE PLY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL TOILET PAPER MARKET SIZE, BY ONE PLY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL TOILET PAPER MARKET SIZE, BY THREE PLY, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL TOILET PAPER MARKET SIZE, BY THREE PLY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL TOILET PAPER MARKET SIZE, BY THREE PLY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL TOILET PAPER MARKET SIZE, BY TWO PLY, BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL TOILET PAPER MARKET SIZE, BY TWO PLY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL TOILET PAPER MARKET SIZE, BY TWO PLY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL TOILET PAPER MARKET SIZE, BY BAMBOO FIBER, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL TOILET PAPER MARKET SIZE, BY BAMBOO FIBER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL TOILET PAPER MARKET SIZE, BY BAMBOO FIBER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL TOILET PAPER MARKET SIZE, BY RECYCLED PULP, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL TOILET PAPER MARKET SIZE, BY RECYCLED PULP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL TOILET PAPER MARKET SIZE, BY RECYCLED PULP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL TOILET PAPER MARKET SIZE, BY VIRGIN PULP, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL TOILET PAPER MARKET SIZE, BY VIRGIN PULP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL TOILET PAPER MARKET SIZE, BY VIRGIN PULP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL TOILET PAPER MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL TOILET PAPER MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL TOILET PAPER MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL TOILET PAPER MARKET SIZE, BY EDUCATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL TOILET PAPER MARKET SIZE, BY EDUCATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL TOILET PAPER MARKET SIZE, BY EDUCATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL TOILET PAPER MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL TOILET PAPER MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL TOILET PAPER MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL TOILET PAPER MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL TOILET PAPER MARKET SIZE, BY HOSPITALITY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL TOILET PAPER MARKET SIZE, BY HOSPITALITY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL TOILET PAPER MARKET SIZE, BY OFFICE, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL TOILET PAPER MARKET SIZE, BY OFFICE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL TOILET PAPER MARKET SIZE, BY OFFICE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL TOILET PAPER MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL TOILET PAPER MARKET SIZE, BY RESIDENTIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL TOILET PAPER MARKET SIZE, BY RESIDENTIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL TOILET PAPER MARKET SIZE, BY MULTI FAMILY, BY REGION, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL TOILET PAPER MARKET SIZE, BY MULTI FAMILY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL TOILET PAPER MARKET SIZE, BY MULTI FAMILY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL TOILET PAPER MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL TOILET PAPER MARKET SIZE, BY SINGLE FAMILY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL TOILET PAPER MARKET SIZE, BY SINGLE FAMILY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL TOILET PAPER MARKET SIZE, BY OFFLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL TOILET PAPER MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL TOILET PAPER MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL TOILET PAPER MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL TOILET PAPER MARKET SIZE, BY CONVENIENCE STORE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL TOILET PAPER MARKET SIZE, BY CONVENIENCE STORE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL TOILET PAPER MARKET SIZE, BY HYPERMARKET SUPERMARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL TOILET PAPER MARKET SIZE, BY HYPERMARKET SUPERMARKET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL TOILET PAPER MARKET SIZE, BY HYPERMARKET SUPERMARKET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL TOILET PAPER MARKET SIZE, BY ONLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL TOILET PAPER MARKET SIZE, BY ONLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL TOILET PAPER MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL TOILET PAPER MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 71. AMERICAS TOILET PAPER MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 72. AMERICAS TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 73. AMERICAS TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 74. AMERICAS TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 75. AMERICAS TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 77. AMERICAS TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 78. AMERICAS TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 79. AMERICAS TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 80. NORTH AMERICA TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. NORTH AMERICA TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 82. NORTH AMERICA TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 83. NORTH AMERICA TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 86. NORTH AMERICA TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 87. NORTH AMERICA TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 88. NORTH AMERICA TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 89. LATIN AMERICA TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 90. LATIN AMERICA TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 91. LATIN AMERICA TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 95. LATIN AMERICA TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 96. LATIN AMERICA TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 97. LATIN AMERICA TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 98. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 104. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 105. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 106. EUROPE, MIDDLE EAST & AFRICA TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 107. EUROPE TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 108. EUROPE TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 109. EUROPE TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 110. EUROPE TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 111. EUROPE TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 112. EUROPE TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 113. EUROPE TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 114. EUROPE TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 115. EUROPE TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 118. MIDDLE EAST TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 119. MIDDLE EAST TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 120. MIDDLE EAST TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 121. MIDDLE EAST TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 122. MIDDLE EAST TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 123. MIDDLE EAST TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 124. MIDDLE EAST TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 125. AFRICA TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 126. AFRICA TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 127. AFRICA TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 128. AFRICA TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 129. AFRICA TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 130. AFRICA TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 131. AFRICA TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 132. AFRICA TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 133. AFRICA TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 134. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 135. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 136. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 137. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 138. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 139. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 140. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 141. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 142. ASIA-PACIFIC TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 143. GLOBAL TOILET PAPER MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 144. ASEAN TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 145. ASEAN TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 146. ASEAN TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 147. ASEAN TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 148. ASEAN TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 149. ASEAN TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 150. ASEAN TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 151. ASEAN TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 152. ASEAN TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 153. GCC TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 154. GCC TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 155. GCC TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 156. GCC TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 157. GCC TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 158. GCC TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 159. GCC TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 160. GCC TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 161. GCC TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 162. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 163. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 164. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 165. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 166. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 167. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 168. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 169. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 170. EUROPEAN UNION TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 171. BRICS TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 172. BRICS TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 173. BRICS TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 174. BRICS TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 175. BRICS TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 176. BRICS TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 177. BRICS TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 178. BRICS TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 179. BRICS TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 180. G7 TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 181. G7 TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 182. G7 TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 183. G7 TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 184. G7 TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 185. G7 TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 186. G7 TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 187. G7 TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 188. G7 TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 189. NATO TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 190. NATO TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 191. NATO TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 192. NATO TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 193. NATO TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 194. NATO TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 195. NATO TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 196. NATO TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 197. NATO TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 198. GLOBAL TOILET PAPER MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 199. UNITED STATES TOILET PAPER MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 200. UNITED STATES TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 201. UNITED STATES TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 202. UNITED STATES TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 203. UNITED STATES TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 204. UNITED STATES TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 205. UNITED STATES TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 206. UNITED STATES TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 207. UNITED STATES TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 208. CHINA TOILET PAPER MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 209. CHINA TOILET PAPER MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 210. CHINA TOILET PAPER MARKET SIZE, BY PLY, 2018-2032 (USD MILLION)
TABLE 211. CHINA TOILET PAPER MARKET SIZE, BY MATERIAL, 2018-2032 (USD MILLION)
TABLE 212. CHINA TOILET PAPER MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 213. CHINA TOILET PAPER MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 214. CHINA TOILET PAPER MARKET SIZE, BY RESIDENTIAL, 2018-2032 (USD MILLION)
TABLE 215. CHINA TOILET PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 216. CHINA TOILET PAPER MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Toilet Paper market report include:

ABC Tissue Pty. Ltd.
Absormex CMPC Tissue S.A. de CV
Asia Pulp & Paper Group (APP)
Beeta Machines Pvt. Ltd.
C&S Paper Co., Ltd.
Caprice Paper Products Pty. Ltd.
Cascades Tissue Group
Empresas CMPC S.A.
Essity AB
First Quality Enterprises, LLC.
Georgia-Pacific LLC by Koch, Inc.
Hanke Tissue Sp. z o.o.
Hayat Kimya A.S.
Hengan International Group Company Limited
KIMBERLY-CLARK CORPORATION
Kruger Inc.
Lucart S.p.A.
Metsä Group
Nippon Paper Industries Co., Ltd.
Oji Holdings Corporation.
Procter & Gamble Company
Sofidel S.p.A.
Stora Enso Oyj
SUZANO S.A.
Unicharm Corporation
WEPA Hygieneprodukte GmbH

Table Information

Report Attribute	Details
No. of Pages	195
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 56.36 Billion
Forecasted Market Value ( USD ) by 2032	$ 81.53 Billion
Compound Annual Growth Rate	6.2%
Regions Covered	Global
No. of Companies Mentioned	27

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3511EUR$3,939USD£3,045GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3787EUR$4,249USD£3,285GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5133EUR$5,759USD£4,452GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6212EUR$6,969USD£5,387GBP

Market Snapshot: Toilet Paper Market Size and Growth

Scope & Segmentation

Key Takeaways for Senior Decision-Makers

Tariff Impact on Sourcing and Value Chain Strategy

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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