Tissue Paper Market by Product Type, Ply, Material, Packaging Type, Distribution Channel

The tissue paper market is evolving in response to shifting consumer values, sustainability expectations, and supply chain disruptions. Senior executives need nuanced, actionable intelligence to guide decisions in this highly dynamic landscape and secure competitive differentiation.

Market Snapshot: Tissue Paper Market Overview

The Tissue Paper Market grew from USD 23.25 billion in 2024 to USD 24.50 billion in 2025. It is expected to continue growing at a CAGR of 5.26%, reaching USD 31.64 billion by 2030. This positive outlook is underpinned by rising demand for hygiene solutions and a pronounced shift toward sustainable product options among both households and institutions. Market developments reflect the growing footprint of digital retail, raw material innovation, and evolving regional consumption patterns.

Scope & Segmentation

This report delivers in-depth analysis across critical dimensions, providing decision-makers with comprehensive insights into the tissue paper market:

Product Types: Facial tissue, kitchen towel, napkins, toilet paper.
Ply Levels: 1-ply, 2-ply, 3-ply options meeting diverse quality and cost demands.
Materials: Bamboo fiber for sustainability, recycled fiber for value, virgin fiber for premium touch.
Packaging Types: Box, multipack, and roll formats designed for convenience and various use cases.
Distribution Channels: Offline retail and online retail platforms, including emerging subscription models.
Geographical Regions: Americas (key U.S. states, Canada, Mexico, Brazil, Argentina), Europe, Middle East & Africa (including major economies and fast-growing markets), and Asia-Pacific (with top contributors such as China, India, and Japan).
Key Players: Analysis of major manufacturers including Kimberly-Clark Corporation, Essity AB, Procter & Gamble Company, Georgia-Pacific LLC, Asia Pulp & Paper Co., Sofidel S.p.A., Compañía Manufacturera de Papeles y Cartones, Kruger Products L.P., Clearwater Paper Corporation, and WEPA Hygieneprodukte GmbH.

Tissue Paper Market: Key Takeaways

Urban growth in emerging economies is unlocking new consumer segments willing to choose premium, sustainable tissue products as incomes rise.
Advancements in manufacturing and automation are increasing operational efficiency and supporting product differentiation in softness, strength, and absorbency.
Sustainability is driving fiber innovation, with brands shifting toward bamboo and recycled materials to meet regulatory and consumer demands.
Digital retail channels are reshaping sales, with ecommerce platforms enabling subscription services, direct-to-consumer models, and personalized product bundles.
Strategic collaborations—such as partnerships with pulp suppliers or waste management firms—enhance resource security and help create circular supply chains, bolstering brand positioning.
Regional markets differ significantly; localization of products, packaging, and marketing is imperative to address varied preferences and regulatory requirements.

Tariff Impact: Navigating 2025 Trade Shifts

Recent U.S. tariff measures on paper and pulp imports have raised input costs and prompted manufacturers to diversify sourcing and renegotiate supplier contracts. These changes have injected volatility into supply chains and increased emphasis on cost control, logistics agility, and operational efficiency. Early industry responses include supplier base expansion in Latin America and Southeast Asia, operational shifts to domestic sourcing, and the cautious passing of higher costs along the value chain.

Methodology & Data Sources

This analysis integrates primary research, including interviews with decision-makers across the tissue paper value chain, as well as distributor and institutional stakeholder surveys. Secondary sources include company filings, industry publications, regulatory documentation, and trade association data. Quantitative and qualitative findings were cross-validated for reliability and informed by input from sector experts and academic reviewers.

Why This Report Matters

Delivers evidence-based insights to inform procurement, supply chain, and product strategy in a rapidly shifting market.
Equips organizations to anticipate regulatory and consumer trends, supporting both risk mitigation and growth planning.
Enables tailored market approaches by distilling regional dynamics and competitive tactics into actionable recommendations for senior leadership.

Conclusion

The tissue paper market presents significant opportunity amid evolving consumer demands and regulatory pressures. Leaders who align with innovation, sustainability, and tailored regional strategies are best positioned to secure long-term growth and resilience.

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Market Sizing & Forecasting

5. Market Dynamics

6. Market Insights

6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis

7. Cumulative Impact of United States Tariffs 2025

8. Tissue Paper Market, by Product Type

8.1. Introduction
8.2. Facial Tissue
8.3. Kitchen Towel
8.4. Napkins
8.5. Toilet Paper

9. Tissue Paper Market, by Ply

9.1. Introduction
9.2. 1-Ply
9.3. 2-Ply
9.4. 3-Ply

10. Tissue Paper Market, by Material

10.1. Introduction
10.2. Bamboo Fiber
10.3. Recycled Fiber
10.4. Virgin Fiber

11. Tissue Paper Market, by Packaging Type

11.1. Introduction
11.2. Box
11.3. Multipack
11.4. Roll

12. Tissue Paper Market, by Distribution Channel

12.1. Introduction
12.2. Offline Retail
12.3. Online Retail

13. Americas Tissue Paper Market

13.1. Introduction
13.2. United States
13.3. Canada
13.4. Mexico
13.5. Brazil
13.6. Argentina

14. Europe, Middle East & Africa Tissue Paper Market

14.1. Introduction
14.2. United Kingdom
14.3. Germany
14.4. France
14.5. Russia
14.6. Italy
14.7. Spain
14.8. United Arab Emirates
14.9. Saudi Arabia
14.10. South Africa
14.11. Denmark
14.12. Netherlands
14.13. Qatar
14.14. Finland
14.15. Sweden
14.16. Nigeria
14.17. Egypt
14.18. Turkey
14.19. Israel
14.20. Norway
14.21. Poland
14.22. Switzerland

15. Asia-Pacific Tissue Paper Market

15.1. Introduction
15.2. China
15.3. India
15.4. Japan
15.5. Australia
15.6. South Korea
15.7. Indonesia
15.8. Thailand
15.9. Philippines
15.10. Malaysia
15.11. Singapore
15.12. Vietnam
15.13. Taiwan

16. Competitive Landscape

16.1. Market Share Analysis, 2024
16.2. FPNV Positioning Matrix, 2024
16.3. Competitive Analysis
16.3.1. Kimberly-Clark Corporation
16.3.2. Essity AB (publ)
16.3.3. Procter & Gamble Company
16.3.4. Georgia-Pacific LLC
16.3.5. Asia Pulp & Paper Co., Ltd.
16.3.6. Sofidel S.p.A.
16.3.7. Compañía Manufacturera de Papeles y Cartones S.A.
16.3.8. Kruger Products L.P.
16.3.9. Clearwater Paper Corporation
16.3.10. WEPA Hygieneprodukte GmbH

17. ResearchAI
18. ResearchStatistics
19. ResearchContacts
20. ResearchArticles
21. Appendix

List of Figures

FIGURE 1. TISSUE PAPER MARKET MULTI-CURRENCY
FIGURE 2. TISSUE PAPER MARKET MULTI-LANGUAGE
FIGURE 3. TISSUE PAPER MARKET RESEARCH PROCESS
FIGURE 4. GLOBAL TISSUE PAPER MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 5. GLOBAL TISSUE PAPER MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 6. GLOBAL TISSUE PAPER MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2030 (%)
FIGURE 8. GLOBAL TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL TISSUE PAPER MARKET SIZE, BY PLY, 2024 VS 2030 (%)
FIGURE 10. GLOBAL TISSUE PAPER MARKET SIZE, BY PLY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL TISSUE PAPER MARKET SIZE, BY MATERIAL, 2024 VS 2030 (%)
FIGURE 12. GLOBAL TISSUE PAPER MARKET SIZE, BY MATERIAL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. GLOBAL TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2030 (%)
FIGURE 14. GLOBAL TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. GLOBAL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2030 (%)
FIGURE 16. GLOBAL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS TISSUE PAPER MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. AMERICAS TISSUE PAPER MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES TISSUE PAPER MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 20. UNITED STATES TISSUE PAPER MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 23. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 24. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 25. TISSUE PAPER MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 26. TISSUE PAPER MARKET, FPNV POSITIONING MATRIX, 2024

List of Tables

TABLE 1. TISSUE PAPER MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL TISSUE PAPER MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL TISSUE PAPER MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. GLOBAL TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 6. GLOBAL TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 7. GLOBAL TISSUE PAPER MARKET SIZE, BY FACIAL TISSUE, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. GLOBAL TISSUE PAPER MARKET SIZE, BY KITCHEN TOWEL, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. GLOBAL TISSUE PAPER MARKET SIZE, BY NAPKINS, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. GLOBAL TISSUE PAPER MARKET SIZE, BY TOILET PAPER, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. GLOBAL TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 12. GLOBAL TISSUE PAPER MARKET SIZE, BY 1-PLY, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. GLOBAL TISSUE PAPER MARKET SIZE, BY 2-PLY, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. GLOBAL TISSUE PAPER MARKET SIZE, BY 3-PLY, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. GLOBAL TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 16. GLOBAL TISSUE PAPER MARKET SIZE, BY BAMBOO FIBER, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. GLOBAL TISSUE PAPER MARKET SIZE, BY RECYCLED FIBER, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. GLOBAL TISSUE PAPER MARKET SIZE, BY VIRGIN FIBER, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. GLOBAL TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 20. GLOBAL TISSUE PAPER MARKET SIZE, BY BOX, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. GLOBAL TISSUE PAPER MARKET SIZE, BY MULTIPACK, BY REGION, 2018-2030 (USD MILLION)
TABLE 22. GLOBAL TISSUE PAPER MARKET SIZE, BY ROLL, BY REGION, 2018-2030 (USD MILLION)
TABLE 23. GLOBAL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 24. GLOBAL TISSUE PAPER MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
TABLE 25. GLOBAL TISSUE PAPER MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
TABLE 26. AMERICAS TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 27. AMERICAS TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 28. AMERICAS TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 29. AMERICAS TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 30. AMERICAS TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 31. AMERICAS TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 32. UNITED STATES TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 33. UNITED STATES TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 34. UNITED STATES TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 35. UNITED STATES TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 36. UNITED STATES TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 37. UNITED STATES TISSUE PAPER MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 38. CANADA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 39. CANADA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 40. CANADA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 41. CANADA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 42. CANADA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 43. MEXICO TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 44. MEXICO TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 45. MEXICO TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 46. MEXICO TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 47. MEXICO TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 48. BRAZIL TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 49. BRAZIL TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 50. BRAZIL TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 51. BRAZIL TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 52. BRAZIL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 53. ARGENTINA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 54. ARGENTINA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 55. ARGENTINA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 56. ARGENTINA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 57. ARGENTINA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 58. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 59. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 60. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 61. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 62. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 63. EUROPE, MIDDLE EAST & AFRICA TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 64. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 65. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 66. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 67. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 68. UNITED KINGDOM TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 69. GERMANY TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 70. GERMANY TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 71. GERMANY TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 72. GERMANY TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 73. GERMANY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 74. FRANCE TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 75. FRANCE TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 76. FRANCE TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 77. FRANCE TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 78. FRANCE TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 79. RUSSIA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 80. RUSSIA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 81. RUSSIA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 82. RUSSIA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 83. RUSSIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 84. ITALY TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 85. ITALY TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 86. ITALY TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 87. ITALY TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 88. ITALY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 89. SPAIN TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 90. SPAIN TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 91. SPAIN TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 92. SPAIN TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 93. SPAIN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 94. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 95. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 96. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 97. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 98. UNITED ARAB EMIRATES TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 99. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 100. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 101. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 102. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 103. SAUDI ARABIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 104. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 105. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 106. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 107. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 108. SOUTH AFRICA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 109. DENMARK TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 110. DENMARK TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 111. DENMARK TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 112. DENMARK TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 113. DENMARK TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 114. NETHERLANDS TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 115. NETHERLANDS TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 116. NETHERLANDS TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 117. NETHERLANDS TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 118. NETHERLANDS TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 119. QATAR TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 120. QATAR TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 121. QATAR TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 122. QATAR TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 123. QATAR TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 124. FINLAND TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 125. FINLAND TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 126. FINLAND TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 127. FINLAND TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 128. FINLAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 129. SWEDEN TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 130. SWEDEN TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 131. SWEDEN TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 132. SWEDEN TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 133. SWEDEN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 134. NIGERIA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 135. NIGERIA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 136. NIGERIA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 137. NIGERIA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 138. NIGERIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 139. EGYPT TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 140. EGYPT TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 141. EGYPT TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 142. EGYPT TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 143. EGYPT TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 144. TURKEY TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 145. TURKEY TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 146. TURKEY TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 147. TURKEY TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 148. TURKEY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 149. ISRAEL TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 150. ISRAEL TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 151. ISRAEL TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 152. ISRAEL TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 153. ISRAEL TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 154. NORWAY TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 155. NORWAY TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 156. NORWAY TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 157. NORWAY TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 158. NORWAY TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 159. POLAND TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 160. POLAND TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 161. POLAND TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 162. POLAND TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 163. POLAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 164. SWITZERLAND TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 165. SWITZERLAND TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 166. SWITZERLAND TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 167. SWITZERLAND TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 168. SWITZERLAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 169. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 170. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 171. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 172. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 173. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 174. ASIA-PACIFIC TISSUE PAPER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 175. CHINA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 176. CHINA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 177. CHINA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 178. CHINA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 179. CHINA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 180. INDIA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 181. INDIA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 182. INDIA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 183. INDIA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 184. INDIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 185. JAPAN TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 186. JAPAN TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 187. JAPAN TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 188. JAPAN TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 189. JAPAN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 190. AUSTRALIA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 191. AUSTRALIA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 192. AUSTRALIA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 193. AUSTRALIA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 194. AUSTRALIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 195. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 196. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 197. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 198. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 199. SOUTH KOREA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 200. INDONESIA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 201. INDONESIA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 202. INDONESIA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 203. INDONESIA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 204. INDONESIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 205. THAILAND TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 206. THAILAND TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 207. THAILAND TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 208. THAILAND TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 209. THAILAND TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 210. PHILIPPINES TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 211. PHILIPPINES TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 212. PHILIPPINES TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 213. PHILIPPINES TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 214. PHILIPPINES TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 215. MALAYSIA TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 216. MALAYSIA TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 217. MALAYSIA TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 218. MALAYSIA TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 219. MALAYSIA TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 220. SINGAPORE TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 221. SINGAPORE TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 222. SINGAPORE TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 223. SINGAPORE TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 224. SINGAPORE TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 225. VIETNAM TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 226. VIETNAM TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 227. VIETNAM TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 228. VIETNAM TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 229. VIETNAM TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 230. TAIWAN TISSUE PAPER MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
TABLE 231. TAIWAN TISSUE PAPER MARKET SIZE, BY PLY, 2018-2030 (USD MILLION)
TABLE 232. TAIWAN TISSUE PAPER MARKET SIZE, BY MATERIAL, 2018-2030 (USD MILLION)
TABLE 233. TAIWAN TISSUE PAPER MARKET SIZE, BY PACKAGING TYPE, 2018-2030 (USD MILLION)
TABLE 234. TAIWAN TISSUE PAPER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 235. TISSUE PAPER MARKET SHARE, BY KEY PLAYER, 2024
TABLE 236. TISSUE PAPER MARKET, FPNV POSITIONING MATRIX, 2024

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Companies Mentioned

The companies profiled in this Tissue Paper market report include:

Kimberly-Clark Corporation
Essity AB (publ)
Procter & Gamble Company
Georgia-Pacific LLC
Asia Pulp & Paper Co., Ltd.
Sofidel S.p.A.
Compañía Manufacturera de Papeles y Cartones S.A.
Kruger Products L.P.
Clearwater Paper Corporation
WEPA Hygieneprodukte GmbH

Table Information

Report Attribute	Details
No. of Pages	190
Published	May 2025
Forecast Period	2025 - 2030
Estimated Market Value ( USD ) in 2025	$ 24.5 Billion
Forecasted Market Value ( USD ) by 2030	$ 31.64 Billion
Compound Annual Growth Rate	5.2%
Regions Covered	Global
No. of Companies Mentioned	11

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Tissue Paper Market by Product Type, Ply, Material, Packaging Type, Distribution Channel - Global Forecast to 2030

Market Snapshot: Tissue Paper Market Overview