+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
Sale

Digital Radar Market - Global Forecast 2025-2032

  • PDF Icon

    Report

  • 199 Pages
  • October 2025
  • Region: Global
  • 360iResearch™
  • ID: 6084018
UP TO OFF until Jan 01st 2026
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The digital display market is amid significant transformation, propelled by advances in display technology and the integration of data-driven platforms. This evolution is requiring senior leadership to address competitive trends, regulatory shifts, and emerging end-user requirements for greater business impact.

Market Snapshot: Digital Display Industry Growth and Overview

The digital display market is experiencing strong expansion, with revenues growing from USD 7.75 billion in 2024 to USD 8.95 billion by 2025. Long-term forecasts project a sustained CAGR of 15.06%, culminating in a market value of USD 23.83 billion by 2032.

This rapid growth is fueled by the intersection of next-generation hardware, the adoption of intelligent content management solutions, and widespread implementation across industries such as retail, transportation, entertainment, and emerging smart city developments. Leaders must remain vigilant as evolving competitive landscapes create both risk and opportunity for incumbents and new entrants.

Scope & Segmentation

This report provides an in-depth analysis of the full digital display ecosystem, spanning critical products and services, deployment approaches, applications, and end users. Stakeholders gain a granular understanding of the factors influencing market dynamics in established and emerging regions.

  • Hardware Types: LCD digital posters, LCD video walls, indoor and outdoor LED displays, projectors. These solutions drive digital transformation in high-visibility environments, meeting expectations for quality and flexibility.
  • Services: Consulting, installation and integration, support and maintenance. Service providers underpin seamless system rollouts and ensure ongoing functionality.
  • Software: Analytics, content management, device management. Enhanced software delivers efficiency, enabling data-driven decision-making and centralized control.
  • Deployment Models: Cloud, on-premises. Choices reflect organizational priorities for scalability, data security, and ease of management.
  • Applications: Advertising, entertainment, information delivery, transportation. Versatile displays support diverse objectives, from branding in retail to wayfinding in airports.
  • End Users: BFSI (banking, financial services, and insurance), healthcare, retail, transportation and logistics. Each sector leverages displays to enhance engagement, deliver targeted information, and streamline experiences.
  • Regional Coverage: Americas (United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru), Europe, Middle East & Africa (United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya), and Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan). Regional trends reflect economic development, infrastructure investment, and regulatory environment.
  • Leading Companies Examined: Raytheon Technologies Corporation, Lockheed Martin Corporation, Northrop Grumman Corporation, Thales Group, Leonardo S.p.A., BAE Systems plc, Saab AB, HENSOLDT GmbH, Rafael Advanced Defense Systems Ltd., Rohde & Schwarz GmbH & Co. KG. These organizations set benchmarks in technology integration and market presence.

Key Takeaways for Senior Decision-Makers

  • Emerging digital display solutions such as microLED, transparent OLED, and advanced video walls are setting new benchmarks for hardware and elevating expectations across both critical and commercial environments.
  • Adoption of cloud-based content management and device analytics is vital for optimizing performance, supporting remote visibility, and ensuring effective deployment across multiple sites.
  • Interactive and immersive displays are increasingly favored to enable advanced data visualization, facilitate personalized communications, and enhance engagement in various settings.
  • Regulatory themes, including energy efficiency and data privacy, are influencing product design and driving compliance strategies. Stakeholders are focused on sustainable and reliable solutions in light of these priorities.
  • Organizations are leveraging dynamic pricing models and modular architectures to address volatility in supply chains, optimize capital investment, and remain responsive in a shifting competitive landscape.
  • Partnerships with system integrators, software developers, and analytics specialists are broadening solution portfolios, accelerating technology implementation, and promoting value creation across sectors such as finance and urban infrastructure.

Tariff Impact: Navigating U.S. 2025 Policy Changes

New U.S. tariffs have reoriented global supply chains in the digital display sector, requiring manufacturers to rethink sourcing and production. Established players with diversified supply networks maintain greater stability, while new entrants explore partnerships and joint ventures for access to essential components. Increasingly, production for high-volume products like LED displays is being localized to align with regional market requirements as firms seek to limit logistical risk. These shifts enhance end-user bargaining power and encourage flexible pricing strategies, reflecting a broader drive toward resilience and adaptability across the value chain.

Methodology & Data Sources

Research is based on direct interviews with technology vendors, integrators, and prominent end users, complemented by secondary review of industry publications and regulatory documents. Quantitative analysis consolidates shipment, revenue, and pricing data to ensure a reliable market outlook. Multi-stage peer review verifies relevance and precision for current industry stakeholders.

Why This Report Matters

  • Delivers segmented market intelligence, regional perspectives, and actionable guidance tailored to the decision-making needs of executives and strategy leaders.
  • Presents thorough analysis of technology advancement, supply chain vulnerabilities, and evolving compliance standards to support robust investment and operational decisions.

Conclusion

The digital display market’s continued advancement requires organizational agility in strategy and alignment across technology and services. Stakeholders who adapt to these shifts will unlock new value as the market ecosystem diversifies.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Rise of generative AI for personalized ad creative generation across social platforms
5.2. Growing demand for immersive shoppable livestream experiences driving e commerce convergence
5.3. Adoption of cookieless tracking solutions through privacy preserving data clean rooms by enterprises
5.4. Integration of AI powered voice search optimization in digital marketing strategies for retail brands
5.5. Leveraging CDPs to unify cross channel customer data for hyper personalized omnichannel campaigns
5.6. Surge in brand adoption of NFT based loyalty programs to deepen customer engagement and retention
5.7. Accelerated use of micro influencer networks to target niche demographics with authentic user generated content
5.8. Expansion of augmented reality try on tools to reduce returns and boost e commerce conversion rates
5.9. Increased investment in sustainability certified digital ad inventory to align with eco conscious consumer values
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Digital Radar Market, by Category
8.1. Hardware
8.1.1. Lcd Display
8.1.1.1. Digital Posters
8.1.1.2. Video Walls
8.1.2. Led Display
8.1.2.1. Indoor
8.1.2.2. Outdoor
8.1.3. Projector
8.2. Services
8.2.1. Consulting
8.2.2. Installation and Integration
8.2.3. Support and Maintenance
8.3. Software
8.3.1. Analytics
8.3.2. Content Management
8.3.3. Device Management
9. Digital Radar Market, by Deployment
9.1. Cloud
9.2. On-Premises
10. Digital Radar Market, by Application
10.1. Advertising
10.2. Entertainment
10.3. Information
10.4. Transportation
11. Digital Radar Market, by End User
11.1. BFSI
11.2. Healthcare
11.3. Retail
11.4. Transportation and Logistics
12. Digital Radar Market, by Region
12.1. Americas
12.1.1. North America
12.1.2. Latin America
12.2. Europe, Middle East & Africa
12.2.1. Europe
12.2.2. Middle East
12.2.3. Africa
12.3. Asia-Pacific
13. Digital Radar Market, by Group
13.1. ASEAN
13.2. GCC
13.3. European Union
13.4. BRICS
13.5. G7
13.6. NATO
14. Digital Radar Market, by Country
14.1. United States
14.2. Canada
14.3. Mexico
14.4. Brazil
14.5. United Kingdom
14.6. Germany
14.7. France
14.8. Russia
14.9. Italy
14.10. Spain
14.11. China
14.12. India
14.13. Japan
14.14. Australia
14.15. South Korea
15. Competitive Landscape
15.1. Market Share Analysis, 2024
15.2. FPNV Positioning Matrix, 2024
15.3. Competitive Analysis
15.3.1. Raytheon Technologies Corporation
15.3.2. Lockheed Martin Corporation
15.3.3. Northrop Grumman Corporation
15.3.4. Thales Group
15.3.5. Leonardo S.p.A.
15.3.6. BAE Systems plc
15.3.7. Saab AB
15.3.8. HENSOLDT GmbH
15.3.9. Rafael Advanced Defense Systems Ltd.
15.3.10. Rohde & Schwarz GmbH & Co. KG

Companies Mentioned

The companies profiled in this Digital Radar market report include:
  • Raytheon Technologies Corporation
  • Lockheed Martin Corporation
  • Northrop Grumman Corporation
  • Thales Group
  • Leonardo S.p.A.
  • BAE Systems plc
  • Saab AB
  • HENSOLDT GmbH
  • Rafael Advanced Defense Systems Ltd.
  • Rohde & Schwarz GmbH & Co. KG

Table Information