The North America Beta Glucan Market was valued at USD 204.03 million in 2024 and is expected to grow to USD 373.85 million by 2033, growing at a CAGR of 6.96% from 2025 to 2033. The growth is due to increasing consumer demand for immune-boosting ingredients, enhanced application in functional foods and dietary supplements, and rising awareness of the health benefits of beta glucan throughout the region.
In the food sector, beta glucan is incorporated into baked products, beverages, and cereals in order to fortify fiber levels. Besides, it is becoming increasingly popular in the cosmetics industry for its skin calming and anti-aging attributes. With an increased emphasis on preventive health and clean-label ingredients, North American consumers are increasingly looking for products containing beta glucan. The ingredient's established health benefits combined with high demand for natural and plant-based additives continue to drive its traction across mainstream as well as niche health product categories.
North America Beta Glucan Market Outlook
Beta glucan is a soluble fiber naturally occurring in the cell walls of grains like oats and barley, also present in fungi, yeast, and some mushrooms. With its immune-modulating and cholesterol-reducing abilities, beta glucan is being used with greater frequency in North America health and wellness products. It is universally applied in nutraceuticals, dietary supplements, and functional foods used to improve heart health, control blood sugar levels, and promote immunity.In the food sector, beta glucan is incorporated into baked products, beverages, and cereals in order to fortify fiber levels. Besides, it is becoming increasingly popular in the cosmetics industry for its skin calming and anti-aging attributes. With an increased emphasis on preventive health and clean-label ingredients, North American consumers are increasingly looking for products containing beta glucan. The ingredient's established health benefits combined with high demand for natural and plant-based additives continue to drive its traction across mainstream as well as niche health product categories.
Growth Driver in the North America Beta Glucan Market
Increased Demand for Functional Foods
The increased demand for functional foods by North American consumers is largely fueling the beta glucan market. As consumers take more interest in their health, they are increasingly looking for food products providing extra benefits other than plain nutrition. Beta glucan, with its properties of lowering cholesterol and improving immunity, is a perfect fit for this demand. Manufacturers are incorporating it into cereals, beverages, and snack bars, driving demand throughout the region. BENEO introduced barley beta-glucans in July 2023 to grow its Fiber Portfolio, providing benefits to heart health and blood sugar control. The new Orafti β-Fit was featured at the IFT Food Expo in Chicago.Growing Nutraceuticals Industry
The fast growth of the nutraceuticals industry in North America is another key driver for beta glucan. As consumers opt for dietary supplements for immunity and heart health, beta glucan is being widely used for its proven bioactive properties. Incorporation in tablets, powders, and health drinks has opened up market opportunities, particularly as the aging population looks for preventative health products.Feb 2025, Layn Natural Ingredients has opened a more extensive biotechnology plant to specialize in precision fermentation and enzyme-based technology. This plant will maximize large-scale production of eco-friendly bioactive ingredients, further increasing Layn's efficiency and sustainability in manufacturing pure ingredients.More Research and Clinical Validation
Continuing clinical studies and increased scientific endorsement of the benefits of beta glucan are driving market expansion. Research affirming its effectiveness in reducing cholesterol, stimulating immune function, and regulating blood sugar is adding to its credibility and usage by health professionals and consumers alike. This expanding body of evidence has spawned regulatory endorsement and wider use in food and pharmaceutical applications. June 2024: Cargill's barley beta-glucan concentrate will gain new health claim approval from the U.S. Food and Drug Administration (FDA), associating the ingredient with a lower risk of heart disease.Challenges in the North America Beta Glucan Market
High Production and Extraction Costs
One of the primary issues in the North America beta glucan market is the production and extraction cost. The extraction of beta glucan from oats, barley, or mushrooms is a capital-intensive process that demands advanced machinery and technology, thus elevating the overall production cost of the final product. This makes it difficult to use it in price-sensitive markets and confines small-scale companies from joining the industry.Limited Consumer Awareness
Though it has advantages, beta glucan is still not well-known among mainstream consumers in North America. It is still not well understood by many regarding its sources and possible health impacts, which can limit demand. Without proper awareness campaigns and education programs, the market's growth potential is not being fully utilized, particularly among mainstream food consumers who are not knowledgeable about functional ingredients.North America Cereal Beta Glucan Market
Beta glucan from cereal, especially oats and barley, is the market leader in North America. Equipped with its heart-healing properties, it finds extensive application in breakfast cereals, baked foods, and supplements. Its ability to act as soluble fiber makes it a way to manage cholesterol and maintain healthy gut. As oat ingredients become popular because of their clean-labelability, cereal beta glucan is increasingly being incorporated in health-related products.North America Mushroom Beta Glucan Market
Beta glucan from mushrooms is increasingly popular in North America because of its potent immune-modulating activities. Present in mushrooms such as reishi, maitake, and shiitake, this beta glucan is widely utilized in nutraceuticals and immune-support supplements. Interest in medicinal mushrooms and natural remedies has further increased its application in holistic health foods and wellness beverages, further driving steady market growth.North America Soluble Beta Glucan Market
Soluble beta glucan is becoming highly demanded in the North American health and wellness market because it is easily incorporated into a wide variety of food and beverage products. Soluble formulations are more bioavailable and have improved efficacy for health benefits such as cholesterol reduction and digestive benefits. Companies are taking advantage of this form for use in smoothies, functional drinks, and nutritional bars to increase product appeal among health-aware consumers.North America Pharmaceuticals Beta Glucan Market
The pharmaceutical industry in North America is observing increasing use of beta glucan because of its immunostimulatory and anti-inflammatory characteristics. It is being studied and added to drug products for enhancing immune responses, particularly in oncology and infectious disease management. The use of beta glucan in wound healing and as adjunct treatment in cancer care is also becoming popular, increasing pharmaceutical demand.North America Food & Beverages Beta Glucan Market
Beta glucan is emerging as a sought-after additive in the North American food and beverage market. Its natural fiber content and related health benefits make it suitable for functional foods such as cereals, yogurts, snack bars, and energy drinks. As consumers are increasingly looking for clean-label and health-oriented products, manufacturers are using beta glucan to differentiate their products, particularly in the plant-based and wellness product categories.United States Beta Glucan Market
The United States is the dominant market for beta glucan in North America, led by the high demand for functional foods and dietary supplements by the consumers. Support from strong regulatory authorities such as the FDA and growth in awareness of cholesterol and immune well-being are enhancing its appeal. The U.S. is also a leader in beta glucan R&D and product innovation, and it is a center for new product launches in food, pharma, and cosmetics. As 73% of US consumers are looking for foods that boost the immune system, the market is expected to reach USD 96.5 billion by 2023. Oat products with beta-glucans saw their retail sales jump by 42% between 2021 and 2023, fueled by the FDA's health claim and a 56% increase in beta-glucan launches.Canada Beta Glucan Market
Canada's beta glucan market is growing steadily as people become more health-conscious and interest in natural ingredients increases. Canadian consumers are especially accepting of oat products, and the demand for cereal beta glucan is being boosted. The emphasis on dietary fiber and cardiovascular wellness in the nation, coupled with a favorable regulatory environment, is motivating food manufacturers and supplement companies to include beta glucan in mainstream products. Government incentives are driving growth in Canada's market for beta-glucan. Supportive regulations and financing, such as CAD 350 million in the 2023 Regulatory Innovation Agenda and CAD 28.5 million for beta-glucan research, are fueling market expansion. Health Canada approved approximately 2,500 beta-glucan products between 2021 and 2023, and the CFIA accelerated approvals, leading to a 62% increase in registrations. The CAD 175 million investment by the AgriInnovate Program for 2024-2027 has boosted domestic beta-glucan production capacity by 34% in 2023.Mexico Beta Glucan Market
Mexico is a rising market for beta glucan in North America, with expansion fueled by rising awareness of lifestyle diseases and preventive healthcare. The food and beverage industry is introducing beta glucan into fiber-fortified and immune-boosting products. While consumer understanding is still emerging, campaigns focused on healthy eating and functional ingredients are slowly expanding the market, particularly in urban areas with increasing health-aware populations.North America Beta-Glucan Market Segment
Source
- Cereal
- Mushroom
- Yeast
- Seaweed
Product
- Soluble
- Insoluble
Application
- Food & Beverages
- Pharmaceuticals
- Cosmetics & Personal Care
- Animal Feed
- Others
Countries
- United States
- Canada
- Mexico
- Rest of North America
The key players have been analyzed by:
- Overviews
- Key Persons
- Recent Developments
- Revenue
Key Players Analysis
- Koninklijke Philips N.V.
- EDAP TMS S.A
- Johnson & Johnson
- Medtronic Plc.
- Hitachi Ltd.
- Theraclion
- Stryker
- General Electrics
Table of Contents
1. Introduction3. Executive Summary
2. Research & Methodology
4. Market Dynamics
5. North America Beta-Glucan Market
6. Market Share Analysis
7. Source
8. Product
9. Application
10. Countries
11. Porter’s Five Forces Analysis
12. SWOT Analysis
13. Key Players Analysis
Companies Mentioned
- Koninklijke Philips N.V.
- EDAP TMS S.A
- Johnson & Johnson
- Medtronic Plc.
- Hitachi Ltd.
- Theraclion
- Stryker
- General Electrics
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | May 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 204.03 Million |
| Forecasted Market Value ( USD | $ 373.85 Million |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | North America |
| No. of Companies Mentioned | 8 |
