Australia Chicken Poultry Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033

The Australia Chicken Poultry Market is expected to reach US$ 5.15 billion by 2033 from US$ 3.03 billion in 2024, with a CAGR of 6.08% from 2025 to 2033. Growing consumer demand for protein-rich diets, increased health consciousness, convenience food demand, agricultural technological advancements, export demand, and a greater focus on food safety and sustainability are all factors driving the industry.

Australia Chicken Poultry Industry Overview

One of the main pillars of the Australian agricultural business is the chicken meat industry. Over the past three decades, Australians have increased their intake of chicken to the point where it is now the most popular animal protein, with each person consuming over 50 kilograms annually on average. With large producers like Baiada Poultry and Inghams Enterprises owning over 70% of the market, the sector is primarily vertically consolidated. This framework ensures efficiency and product consistency by covering every stage of production, from breeding and feed milling to processing and distribution.

Notwithstanding its expansion, the sector still has to contend with issues including growing labor and feed prices, as well as the possibility of avian influenza outbreaks, which have recently resulted in large losses for the poultry business. The South Australian government has responded by spending more than $2 million on technology to improve biosecurity protocols and manage possible outbreaks. The Australian Chicken Meat Industry Sustainability Framework, which attempts to lessen environmental effects and encourage ethical production methods, further demonstrates the industry's dedication to sustainability. These initiatives highlight the industry's tenacity and commitment to satisfying customer demands while taking environmental and health concerns into account.

Growth Drivers for the Australia Chicken Poultry Market

Health and Sustainability Trends

Due to a wide range of customers' health-conscious preference for leaner proteins, poultry consumption has increased in Australia. This is due to the belief that poultry, particularly chicken, is a healthier option because it has less fat than red meats. At more than 40 kg per person, poultry is the most consumed meat in Australia, according to the Australian Department of Agriculture, Fisheries, and Forestry. Additionally, poultry products are a household staple and well-liked in Australia due to their affordability and versatility. In line with balanced diets that include chicken as lean meat, the government's marketing campaigns have increased consumption levels.

Additionally, consumers who are looking for meat that is produced responsibly will find that free-range and organic poultry sources are becoming more and more popular. Poultry's dominance in the meat industry is predicted to remain as Australians look for more economical and healthful protein sources.

Technological Advancements

The Australian chicken and poultry business is changing dramatically due in large part to technological improvements. By simplifying chores like feeding, watering, and processing, automated technologies have greatly increased operational efficiency in chicken farming by lowering the need for manual labor. By preventing disease outbreaks and ensuring the health of the chicken flock, biosecurity technologies - like sophisticated monitoring systems - help reduce losses and boost productivity. Data analytics technologies are also being utilized to optimize the use of resources, such as energy efficiency, feed use, and water usage. By cutting waste and the environmental impact of chicken farming, these innovations not only increase farm output but also support sustainability initiatives. All things considered, technical developments are lowering costs and enhancing the sustainability and competitiveness of the sector.

Increase in the Consumption of Poultry

Due to a wide range of customers' health-conscious preference for leaner proteins, poultry consumption has increased in Australia. This is due to the belief that poultry, particularly chicken, is a healthier option because it has less fat than red meats. At more than 40 kg per person, poultry is the most consumed meat in Australia, according to the Australian Department of Agriculture, Fisheries, and Forestry. Additionally, poultry products are a household staple and well-liked in Australia due to their affordability and versatility. In line with balanced diets that include chicken as lean meat, the government's marketing campaigns have increased consumption levels.

Additionally, consumers who are looking for meat that is produced responsibly will find that free-range and organic poultry sources are becoming more and more popular. Poultry's dominance in the meat industry is predicted to remain as Australians look for more economical and healthful protein sources.

Challenges in the Australia Chicken Poultry Market

Market Concentration and Fair-Trading Concerns

With two large processors, Inghams Enterprises and Baiada Poultry, holding about 70% of the market share, the Australian chicken meat business is extremely concentrated. Concerns regarding unfair business practices, including poor contract terms and diminished negotiating strength for smaller companies, have been raised by this substantial concentration. The dominance of these big firms makes it difficult for smaller chicken farmers to negotiate terms and prices. The National Farmers Federation has pushed for a mandated code of conduct that would guarantee ethical business practices and supply chain transparency as a result of these worries. These steps are thought to be essential for creating a fairer market, encouraging healthy competition, and safeguarding the interests of smaller chicken farmers.

Regulatory Compliance and Environmental Reporting

The impending climate reporting laws, which will go into force in 2025, present serious difficulties for the Australian poultry sector. Under these rules, poultry producers will have to provide comprehensive environmental information, including emissions data from their own operations as well as the larger supply chain. The requirement to gather and publish this data poses a number of difficulties since it necessitates the establishment of reliable systems for tracking and computing emissions, especially in intricate supply chains. In order to adhere to these laws, producers must make investments in new technology and procedures, which may include higher expenses and modifications to their operations. Although the goal of these restrictions is to encourage sustainability, producers - especially smaller ones - will be burdened with data management and compliance.

Australia Chicken Poultry Market Segment

Product - Market breakup in 2 viewpoints:

• Table Eggs
• Chicken Meat

Distribution Channel - Market breakup in 2 viewpoints:

• On-Trade
• Off-Trade

The key players have been analyzed by:

• Overview
• Key Persons
• Recent Developments
• Revenue

Key Players Analyzed:

• Suguna Foods
• Cargill Inc.
• VH Group
• Tyson Foods, Inc.
• NH Foods Ltd.
• New Hope Liuhe
• Charoen Pokphand Group
• Doyoo Group
• Wen's Food Group
• Sunner Development Co