The global music tourism market size was estimated at USD 91.44 billion in 2024 and is projected to reach USD 330.12 billion by 2033, growing at a CAGR of 15.6% from 2025 to 2033. As travel becomes a central pillar of lifestyle spending rather than a discretionary break from routine, people are building journeys that reflect personal aspirations in the same way they now curate their homes or wellness habits.
The modern traveller is motivated by meaning, immersion, atmosphere, and a sense of belonging within a place rather than simply “visiting” it. This is visible in the return of long-stay demand and renewed interest in culturally grounded itineraries that feel like lived experiences rather than transactions.
Global movement has already reflected this behavioural turn, with the latest update from UN Tourism confirming that international travel flows have not only recovered but are entering a new phase driven by purpose-led mobility rather than purely price-led volume. According to data from the UN World Tourism Organization, international tourist arrivals grew by approximately 5% in the first quarter of 2025 compared with the same period in 2024, surpassing pre-pandemic 2019 levels by around 3%. Travel is no longer viewed as a pause from life; it has become part of how people shape life itself.
Travelers increasingly look for experiences that extend the character of a destination into the textures of their accommodation, dining, and daily rhythm while abroad. Boutique hotels that combine contemporary design with locally rooted sensibilities are gaining influence across major cities as well as nature-based retreats, where aesthetics communicate cultural connection as much as comfort. The rise of “experience architecture” has pushed brands and tourism promoters to think beyond amenities and toward atmospheric storytelling, a trend reinforced by the Japan National Tourism Organization, which has formally emphasized craftsmanship, design sensibilities, and local cultural immersion as strategic pillars in its international positioning.
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The modern traveller is motivated by meaning, immersion, atmosphere, and a sense of belonging within a place rather than simply “visiting” it. This is visible in the return of long-stay demand and renewed interest in culturally grounded itineraries that feel like lived experiences rather than transactions.
Global movement has already reflected this behavioural turn, with the latest update from UN Tourism confirming that international travel flows have not only recovered but are entering a new phase driven by purpose-led mobility rather than purely price-led volume. According to data from the UN World Tourism Organization, international tourist arrivals grew by approximately 5% in the first quarter of 2025 compared with the same period in 2024, surpassing pre-pandemic 2019 levels by around 3%. Travel is no longer viewed as a pause from life; it has become part of how people shape life itself.
Travelers increasingly look for experiences that extend the character of a destination into the textures of their accommodation, dining, and daily rhythm while abroad. Boutique hotels that combine contemporary design with locally rooted sensibilities are gaining influence across major cities as well as nature-based retreats, where aesthetics communicate cultural connection as much as comfort. The rise of “experience architecture” has pushed brands and tourism promoters to think beyond amenities and toward atmospheric storytelling, a trend reinforced by the Japan National Tourism Organization, which has formally emphasized craftsmanship, design sensibilities, and local cultural immersion as strategic pillars in its international positioning.
Global Music Tourism Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, the analyst has segmented the global music tourism market report by event, age group, expenditure, booking mode, and region:Event Outlook (Revenue, USD Million, 2021-2033)
- Concerts
- Festivals
- Other
Age Group Outlook (Revenue, USD Million, 2021-2033)
- Below 18 Years
- 18 to 34 Years
- 34 to 54 Years
- 55 Years and Above
Expenditure Outlook (Revenue, USD Million, 2021-2033)
- Event Expenditure
- Travel-Related Expenditure
Booking Mode Outlook (Revenue, USD Million, 2021-2033)
- Direct Booking
- Travel Agents
- Online Travel Agencies (OTAs)
- Others
Regional Outlook (Revenue, USD Million, 2021-2033)
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East and Africa (MEA)
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Music Tourism Market Variables, Trends & Scope
Chapter 4. Music Tourism Market: Event Estimates & Trend Analysis
Chapter 5. Music Tourism Market: Age Group Estimates & Trend Analysis
Chapter 6. Music Tourism Market: Expenditure Estimates & Trend Analysis
Chapter 7. Music Tourism Market: Booking Mode Estimates & Trend Analysis
Chapter 8. Music Tourism Market: Regional Estimates & Trend Analysis
Chapter 9. Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
The key companies profiled in this Music Tourism market report include:- Anschutz Entertainment Group, Inc.
- Glastonbury Festival Events Limited
- We Are One World BV
- Superstruct Entertainment Limited
- iMe Entertainment Group
- CTS EVENTIM AG & Co. KGaA
- Live Nation Entertainment
- HYBE Co., Ltd.
- MSG Entertainment Holdings, LLC
- DF Concerts Limited
- TEG Dainty
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 110 |
| Published | November 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 91.44 Billion |
| Forecasted Market Value ( USD | $ 330.12 Billion |
| Compound Annual Growth Rate | 15.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
