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Smart Yoga Mat Market Size, Share & Trends Analysis Report by End-use (Household, Yoga Fitness & Clubs), Distribution Channel (Online, Offline), Region (North America, Europe, Asia Pacific, Central & South America, MEA), with Growth Forecasts, 2025-2030

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  • 100 Pages
  • April 2025
  • Region: Global
  • Grand View Research
  • ID: 6085852
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Description Jump to:
The Smart Yoga Mat Market was valued at USD 204.62 Million in 2024, and is projected to reach USD 305.4 Million by 2030, rising at a CAGR of 7.10%. The market is experiencing significant growth due to several interrelated factors and trends. One of the primary drivers is the integration of advanced technologies. Smart yoga mats incorporate features such as AI, Bluetooth, and Wi-Fi, enabling users to receive real-time feedback on their postures through connected apps. This technological enhancement not only improves the user experience but also allows for personalized coaching and effective progress tracking, making yoga more accessible and engaging for practitioners of all levels.

In addition to technological advancements, there is a growing awareness of health and wellness among consumers. Rising obesity rates and stress-related health issues have prompted more individuals to adopt yoga as a means of improving both physical and mental well-being. Government initiatives promoting healthy lifestyles further fuel the demand for yoga products, including smart mats. This alignment with broader health trends positions smart yoga mats as appealing solutions for those seeking to enhance their fitness routines. Consumer preferences also play a crucial role in the rising popularity of smart yoga mats. There is an increasing demand for eco-friendly materials, leading to greater interest in mats made from natural rubber or bamboo. Many consumers prioritize environmentally sustainable options that align with their values.

Additionally, the shift towards home workouts-accelerated by the pandemic has made smart yoga mats particularly attractive. They facilitate home practice by enabling users to engage in guided sessions through online classes, creating a convenient and effective workout environment. The accessibility of smart yoga mats has also improved significantly due to the growth of e-commerce. Online retail channels have made it easier for consumers to access these innovative products, contributing to market expansion. Furthermore, smart yoga mats are being utilized not only in homes but also in gyms, wellness centers, and yoga studios, broadening their market reach and appeal.

Smart Yoga Mat Market Report Highlights

  • Europe is expected to grow with a CAGR of 7.3% from 2025 to 2030. European consumers are increasingly tech-savvy and environmentally conscious. Smart yoga mats, which combine cutting-edge technology with eco-friendly materials, attract those seeking innovative yet sustainable fitness solutions. The integration of apps, sensors, and AI-driven feedback fits the demand for personalized, tech-enhanced fitness experiences.
  • The household end user segment is expected to grow at a CAGR of 7.4% from 2025 to 2030. Increasing awareness of the benefits of yoga for physical and mental well-being is encouraging individuals to adopt yoga practices at home. Moreover, the availability of interactive online yoga classes and tutorials, coupled with the enhanced learning experience provided by smart yoga mats, is further boosting the demand within the household segment.
  • Sales through online channels are expected to grow at a CAGR of 8.4% from 2025 to 2030. The global e-commerce boom has made online shopping more appealing and accessible. The increasing number of fitness enthusiasts shopping online, combined with the availability of discounts, fast delivery options, and hassle-free returns, has fueled the demand for purchasing smart yoga mats through online channels.

Why Should You Buy This Report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Products & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Information & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. End Use Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Insights
Chapter 3. Smart Yoga Mat Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis - Porter’s
3.5. Market Entry Strategies
Chapter 4. Smart Yoga Mat Market: End Use Estimates & Trend Analysis
4.1. Smart Yoga Mat Market, by End Use: Key Takeaways
4.2. End Use Movement Analysis & Market Share, 2024 & 2030
4.3. Market Estimates & Forecasts, by End Use, 2018-2030 (USD Million)
4.3.1. Household
4.3.1.1. Market estimates and forecast, 2018-2030 (USD Million)
4.3.2. Yoga Fitness & Clubs
4.3.2.1. Market estimates and forecast, 2018-2030 (USD Million)
4.3.3. Others
4.3.3.1. Market estimates and forecast, 2018-2030 (USD Million)
Chapter 5. Smart Yoga Mat Market: Distribution Channel Estimates & Trend Analysis
5.1. Smart Yoga Mat Market, by Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Distribution Channel, 2018-2030 (USD Million)
5.3.1. Online
5.3.1.1. Market estimates and forecast, 2018-2030 (USD Million)
5.3.2. Offline
5.3.2.1. Market estimates and forecast, 2018-2030 (USD Million)
Chapter 6. Smart Yoga Mat Market: Regional Estimates & Trend Analysis
6.1. Smart Yoga Mat Market: Regional Outlook
6.2. Regional Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Region & Country, 2018-2030 (USD Million)
6.3.1. North America
6.3.1.1. Market estimates and forecast, 2018-2030 (USD Million)
6.3.1.2. U.S.
6.3.1.2.1. Key country dynamics
6.3.1.2.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.1.3. Canada
6.3.1.3.1. Key country dynamics
6.3.1.3.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.1.4. Mexico
6.3.1.4.1. Key country dynamics
6.3.1.4.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.2. Europe
6.3.2.1. Market estimates and forecast, 2018-2030 (USD Million)
6.3.2.2. UK
6.3.2.2.1. Key country dynamics
6.3.2.2.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.2.3. Germany
6.3.2.3.1. Key country dynamics
6.3.2.3.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.2.4. France
6.3.2.4.1. Key country dynamics
6.3.2.4.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.2.5. Spain
6.3.2.5.1. Key country dynamics
6.3.2.5.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.2.6. Italy
6.3.2.6.1. Key country dynamics
6.3.2.6.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.3. Asia Pacific
6.3.3.1. Market estimates and forecast, 2018-2030 (USD Million)
6.3.3.2. China
6.3.3.2.1. Key country dynamics
6.3.3.2.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.3.3. Japan
6.3.3.3.1. Key country dynamics
6.3.3.3.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.3.4. India
6.3.3.4.1. Key country dynamics
6.3.3.4.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.3.5. South Korea
6.3.3.5.1. Key country dynamics
6.3.3.5.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.3.6. Australia & New Zealand
6.3.3.6.1. Key country dynamics
6.3.3.6.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.4. Central & South America
6.3.4.1. Market estimates and forecast, 2018-2030 (USD Million)
6.3.4.2. Brazil
6.3.4.2.1. Key country dynamics
6.3.4.2.2. Market estimates and forecast, 2018-2030 (USD Million)
6.3.5. Middle East & Africa
6.3.5.1. Market estimates and forecast, 2018-2030 (USD Million)
6.3.5.2. South Africa
6.3.5.2.1. Key country dynamics
6.3.5.2.2. Market estimates and forecast, 2018-2030 (USD Million)
Chapter 7. Competitive Analysis
7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Liforme
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Benchmarking
7.9.1.4. Strategic Initiatives
7.9.2. SmartMat
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Benchmarking
7.9.2.4. Strategic Initiatives
7.9.3. Manduka
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Benchmarking
7.9.3.4. Strategic Initiatives
7.9.4. Gaiam
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Benchmarking
7.9.4.4. Strategic Initiatives
7.9.5. Tangram
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Benchmarking
7.9.5.4. Strategic Initiatives
7.9.6. Breathe Smart Mat
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Benchmarking
7.9.6.4. Strategic Initiatives
7.9.7. PurelabsFitMat
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Benchmarking
7.9.7.4. Strategic Initiatives
7.9.8. YogiFi (Wellnesys Technologies)
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Benchmarking
7.9.8.4. Strategic Initiatives
7.9.9. Backslash Fit
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Benchmarking
7.9.9.4. Strategic Initiatives
7.9.10. Technogym
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Benchmarking
7.9.10.4. Strategic Initiatives
List of Tables
Table 1. Smart yoga mat market - Key market driver analysis
Table 2. Smart yoga mat market - Key market restraint analysis
Table 3. Smart yoga mat market estimates and forecast, from household end users, 2018-2030 (USD Million)
Table 4. Smart yoga mat market estimates and forecast, from yoga fitness & clubs end users, 2018-2030 (USD Million)
Table 5. Smart yoga mat market estimates and forecast, from other end users, 2018-2030 (USD Million)
Table 6. Smart yoga mat market estimates and forecast, through online, 2018-2030 (USD Million)
Table 7. Smart yoga mat market estimates and forecast, through offline, 2018-2030 (USD Million)
Table 8. North America smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 9. North America smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 10. U.S. macro-economic outlay
Table 11. U.S. smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 12. U.S. smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 13. Canada macro-economic outlay
Table 14. Canada smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 15. Canada smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 16. Mexico macro-economic outlay
Table 17. Mexico smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 18. Mexico smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 19. Europe smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 20. Europe smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 21. Germany macro-economic outlay
Table 22. Germany smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 23. Germany smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 24. UK macro-economic outlay
Table 25. UK smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 26. UK smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 27. Spain macro-economic outlay
Table 28. Spain smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 29. Spain smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 30. Italy macro-economic outlay
Table 31. Italy smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 32. Italy smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 33. France macro-economic outlay
Table 34. France smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 35. France smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 36. Asia Pacific smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 37. Asia Pacific smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 38. China macro-economic outlay
Table 39. China smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 40. China smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 41. India macro-economic outlay
Table 42. India smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 43. India smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 44. Japan macro-economic outlay
Table 45. Japan smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 46. Japan smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 47. South Korea macro-economic outlay
Table 48. South Korea smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 49. South Korea smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 50. Australia & New Zealand macro-economic outlay
Table 51. Australia & New Zealand smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 52. Australia & New Zealand smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 53. Central & South America smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 54. Central & South America smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 55. Brazil macro-economic outlay
Table 56. Brazil smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 57. Brazil smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 58. Middle East & Africa smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 59. Middle East & Africa smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
Table 60. South Africa macro-economic outlay
Table 61. South Africa smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Table 62. South Africa smart yoga mat market revenue estimates and forecast, by distribution channel, 2018-2030 (USD Million)
List of Figures
Figure 1 Smart yoga mat market snapshot
Figure 2 Smart yoga mat market segmentation & scope
Figure 3 Smart yoga mat market penetration & growth prospect mapping
Figure 4 Smart yoga mat market value chain analysis
Figure 5 Smart yoga mat market dynamics
Figure 6 Smart yoga mat market Porter's Five Forces analysis
Figure 7 Smart yoga mat market: End use movement analysis, 2024 & 2030 (%)
Figure 8 Smart yoga mat market estimates and forecast, from household end users, 2018-2030 (USD Million)
Figure 9 Smart yoga mat market estimates and forecast, from yoga fitness & clubs end users, 2018-2030 (USD Million)
Figure 10 Smart yoga mat market estimates and forecast, from other end users, 2018-2030 (USD Million)
Figure 11 Smart yoga mat market: Distribution channel movement analysis, 2024 & 2030 (%)
Figure 12 Smart yoga mat market estimates and forecast, through online, 2018-2030 (USD Million)
Figure 13 Smart yoga mat market estimates and forecast, through offline, 2018-2030 (USD Million)
Figure 14 Smart yoga mat market: Regional movement analysis, 2024 & 2030 (%)
Figure 15 North America smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 16 U.S. smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 17 Canada smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 18 Mexico smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 19 Europe smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 20 Germany smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 21 UK smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 22 Spain smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 23 Italy smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 24 France smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 25 Asia Pacific smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 26 China smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 27 India smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 28 Japan smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 29 South Korea smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 30 Australia & New Zealand smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 31 Central & South America smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 32 Brazil smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 33 Middle East & Africa smart yoga mat market estimates and forecast, 2018-2030 (USD Million)
Figure 34 South Africa smart yoga mat market estimates and forecast, 2018-2030 (USD Million)

Companies Mentioned

The companies profiled in this Smart Yoga Mat market report include:
  • Liforme
  • YogiFi (Wellnesys Technologies)
  • Manduka
  • SmartMat
  • Gaiam
  • Tangram
  • Breathe Smart Mat
  • Purelabs FitMat
  • Backslash Fit
  • Technogym

Table Information

Report AttributeDetails
No. of Pages100
PublishedApril 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 204.62 Million
Forecasted Market Value ( USD ) by 2030 $ 305.4 Million
Compound Annual Growth Rate7.1%
Regions CoveredGlobal
No. of Companies Mentioned11

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