United States Pet Grooming Products Market by Region, Competition, Forecast & Opportunities, 2020-2030F

The United States Pet Grooming Products Market was valued at USD 5.11 Billion in 2024 and is projected to reach USD 7.01 Billion by 2030, rising at a CAGR of 5.47%. Market growth is being driven by rising pet ownership, the increasing humanization of pets, and a growing emphasis on pet health and hygiene. Consumers are increasingly drawn to premium, natural, and organic grooming products formulated with ingredients like aloe vera, oatmeal, and herbal extracts. These formulations are gaining popularity for their gentleness and suitability for sensitive pet skin. Additionally, innovation in grooming technology - such as sensor-enabled automated brushes and smart clippers - continues to meet the demand for convenient, efficient grooming solutions. Personalized offerings, including breed-specific products and curated subscription boxes, are also on the rise, reflecting a growing trend of treating pets as integral family members and prioritizing their wellness and comfort.

Key Market Drivers

Rise of Natural and Organic Products

The growing demand for natural and organic pet grooming products is a significant driver of the U.S. market. Pet owners are increasingly choosing grooming solutions free from synthetic chemicals, favoring ingredients like neem, aloe vera, and oatmeal for their soothing and non-toxic properties. These products are particularly appealing for pets with allergies or sensitive skin.

Brands such as Grove Collaborative’s “Good Fur” have responded to this trend by offering eco-friendly, cruelty-free grooming products that resonate with sustainability-minded consumers. In addition to supporting pet health, these products often come in biodegradable packaging and exclude ingredients like parabens and sulfates, aligning with environmental and ethical values. As awareness of pet wellness and clean-label products grows, the shift toward natural formulations is expected to accelerate, prompting more companies to enter or expand within this segment.

Key Market Challenges

Stringent Regulatory Environment and Product Safety Concerns

The regulatory landscape for pet grooming products in the U.S. poses a significant challenge to manufacturers. While not as tightly regulated as human cosmetics, products like medicated shampoos or flea treatments fall under the jurisdiction of agencies such as the FDA and EPA. These regulations require compliance with pesticide and safety standards, especially for products claiming therapeutic benefits.

Additionally, increasing consumer scrutiny has elevated expectations for ingredient transparency, hypoallergenic formulations, and non-toxic claims. Companies are under pressure to avoid harmful additives, such as sulfates and artificial fragrances, to protect both pets and brand reputation. As a result, product development and compliance costs have risen, particularly in areas like clinical testing and quality control. The risk of product recalls or adverse reactions can further impact brand trust and market competitiveness, making safety a top priority - and an ongoing operational challenge - for industry players.

Key Players Profiled in this United States Pet Grooming Products Market Report

• Company of Animals Ltd
• The Hartz Mountain Corporation
• Earthwhile Endeavors Inc
• Mendota Pet
• Spectrum Brands Inc. (FURminator)
• Coastal Pet Products, Inc.
• Petco Animal Supplies, Inc.
• Wahl Clipper Corporation
• Newell Brands, Inc.
• Petkin Inc.

Report Scope:

In this report, the United States Pet Grooming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States Pet Grooming Products Market, by Pet Type:

• Dogs
• Cats
• Horses
• Others

United States Pet Grooming Products Market, by Product Type:

• Shampoo & Conditioners
• Clippers & Scissors
• Brushes & Combs Blades
• Others

United States Pet Grooming Products Market, by Sales Channel:

• Grooming Service Providers
• Supermarkets
• Online
• Pet Specialty Retailers
• Others

United States Pet Grooming Products Market, by Region:

• South
• West
• Midwest
• Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Pet Grooming Products Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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