Australia Activewear Market by Region, Competition, Forecast & Opportunities, 2020-2030F

The Australia Activewear Market was valued at USD 8.12 Billion in 2024 and is projected to reach USD 10.91 Billion by 2030, rising at a CAGR of 5.11%. The market is witnessing strong growth, driven by increasing health consciousness, the widespread adoption of fitness routines, and the continued rise of athleisure as a dominant fashion choice. Consumers are looking for apparel that blends function with fashion, allowing seamless transition between workouts and everyday activities. Sustainability is also becoming a core focus, with growing demand for ethically produced and eco-friendly materials. The expansion of online retail and the influence of digital marketing are enhancing brand reach and consumer interaction. Both international and domestic brands are responding by delivering innovative, comfortable, and performance-driven products that align with the evolving expectations of the modern Australian consumer.

Key Market Drivers

Health and Wellness Awareness

A major factor driving the Australia activewear market is the heightened emphasis on health and wellness. Australians are increasingly engaging in physical activities such as gym workouts, yoga, outdoor sports, and fitness classes, reflecting a broader cultural shift toward active and healthy lifestyles.

Government-backed health initiatives and public awareness campaigns are further encouraging fitness participation across all age groups. Reports from the Australian Institute of Health and Welfare show consistent levels of weekly physical activity, underscoring the population’s commitment to wellness. This active lifestyle is translating into growing demand for high-quality, functional, and stylish activewear that offers comfort, support, and performance enhancement, reinforcing its role as a wardrobe staple.

Key Market Challenges

Intense Market Competition

The Australia activewear market is highly competitive, with both international giants and local brands competing for consumer attention. Major global players such as Nike, Adidas, Puma, and Under Armour hold substantial market share, backed by wide product offerings and strong brand equity. Simultaneously, homegrown brands like Lorna Jane, Nimble Activewear, and P.E Nation have cultivated loyal followings with distinct brand identities.

This crowded landscape creates challenges for new entrants and smaller brands, who face hurdles in scaling operations and standing out. Continuous innovation, high marketing spend, and competitive pricing strategies are required to remain relevant - efforts that can strain margins and resources.

Key Market Trends

Athleisure as a Lifestyle Movement

The rise of athleisure continues to be a defining trend in the Australian activewear market. Blurring the lines between activewear and everyday fashion, athleisure combines practicality with modern aesthetics, making it a preferred choice for consumers seeking style and comfort.

In Australia’s relaxed and climate-friendly environment, consumers increasingly wear activewear - such as leggings, joggers, and crop tops - for a range of activities beyond fitness, including casual outings and working from home. Brands are innovating to meet this demand with trend-driven silhouettes, neutral color palettes, and minimalist designs that offer versatility and fashion appeal alongside performance functionality.

Key Players Profiled in this Australia Activewear Market Report

• Adidas AG
• Nike, Inc.
• PUMA SE
• Columbia Sportswear Company
• VF Corporation
• PVH Corp.
• ASICS Corporation
• SKECHERS USA, Inc.
• Under Armour, Inc.
• Fila Holdings Corp.

Report Scope:

In this report, the Australia Activewear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Australia Activewear Market, by Product Type:

• Ready to Wear
• Fashion Outer
• Pants & T-Shirts
• Rash Guard
• Wet Suit & Swim Wear
• Others

Australia Activewear Market, by Gender:

• Men
• Women
• Kids

Australia Activewear Market, by Distribution Channel:

• Offline
• Online

Australia Activewear Market, by Region:

• Australia Capital Territory & New South Wales
• Northern Territory & Southern Australia
• Western Australia
• Queensland
• Victoria & Tasmania

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Australia Activewear Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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