Industry Insights: Dairy and Alternative Demand Spaces and Top Trends

This report looks into the core top trends for dairy and dairy alternatives in 2025. It is based on the TrendSights map, splitting the mega trends into sub-trends, subsequent need states, and the specific top trends. The report uses consumer data, market data and alternative data to analyze these trends.

The top trends for dairy 2025 are face to farm, niche culinary dairy, precision fermentation, functional experimentation and intuitive labeling. Each trend is backed up by examples and consumer data to highlight the importance.

Scope

• Consumers are demanding greater transparency from dairy brands, leading to a focus on visibility and traceability in the supply chain.
• The market for luxury dairy products is strong globally, providing opportunities for innovation and the launch of specialty dairy.
• Precision fermentation in dairy offers a more efficient and sustainable way to produce dairy products, revolutionizing the industry with delicious, nutritious options and reduced risk of diseases.

Reasons to Buy

• Identify future potential commercial applications for dairy and alternatives in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.