The Mother's Day 2025 report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Mother's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.
Participation in Mother’s Day remained relatively flat this year. Despite this, the proportion of UK consumers that stated that they spent on the occasion (for both retail and leisure activities) rose, indicating that while the overall number of consumers recognising the event remained the same, a higher proportion were willing to spend money on it.
Participation in Mother’s Day remained relatively flat this year. Despite this, the proportion of UK consumers that stated that they spent on the occasion (for both retail and leisure activities) rose, indicating that while the overall number of consumers recognising the event remained the same, a higher proportion were willing to spend money on it.
Scope
- More consumers spent on Mother’s Day in 2025, as shoppers feel financially better off
- Mother’s Day shoppers are treating a broader array of recipients in 2025
- Shoppers spent more on food & drink this Mother’s Day than in 2024
Reasons to Buy
- Identify the key retailers used by consumers to purchase Mother's Day products across various categories, and what drives consumers to shop with these retailers
- Understand the most appealing Mother's Day categories shopped for by consumers in 2025
- Understand which channels used by consumers are the most popular when shopping for Mother's Day products
Table of Contents
- KEY FINDINGS
- Summary of Valentine's Day 2025
- The key findings
- More consumers spent on Mother’s Day in 2025, as shoppers feel financially better off
- Mother’s Day shoppers are treating a broader array of recipients in 2025
- Shoppers spent more on food & drink this Mother’s Day than in 2024
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Participation dynamics
- Buying dynamics
- Financial wellbeing
- Mother's Day spending
- Financing spending
- Mother's Day spending
- Who shoppers bought for
- Mother's Day activities
- Meal choices
- Takeaway cuisines
- Dining in choices
- Mother's Day statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Retailer drivers by category
- FOOD & DRINK
- Buying dynamics
- Retailer used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- GIFTS
- Buying dynamics
- Retailer used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- CARDS & GIFT WRAP
- Buying dynamics
- Retailer used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Buying dynamics
- Digital cards
- METHODOLOGY
- Technical details: consumer survey work
- Retailer ratings across key measures - grocers, 2025
- Retailer ratings across key measures - non-food retailers, 2025
- Percentage point change - top 10 retailers shopped at for Mother's Day food & drink, 2024 to 2025
- Percentage point change - top 10 retailers most shopped at for Mother's Day food & drink, 2024 to 2025
- Percentage point change - top 10 retailers consumers switched to for Mother's Day food & drink, 2024 to 2025
- Products purchased, sweet products, 2024 & 2025
- Products purchased, meat & meat-free alternatives, 2024 & 2025
- Products purchased, fruit & vegetables, 2024 & 2025
- Products purchased, alcoholic drinks, 2024 & 2025
- Products purchased, non-alcoholic drinks, 2024 & 2025
- Products purchased, breakfast foods, 2024 & 2025
- Products purchased, frozen foods, 2024 & 2025
- Products purchased, fish, 2024 & 2025
- Products purchased, ready meals, 2024 & 2025
- Products purchased, delicatessen products, 2024 & 2025
- Products bought on impulse, 2024 & 2025
- Percentage point change - top 10 retailers shopped at for Mother's Day gifts, 2024 to 2025
- Products purchased, food & drink gifts, 2024 & 2025
- Retailers used, food & drink gifts, 2024 & 2025
- Products purchased, flowers & plants, 2024 & 2025
- Retailers used, flowers & plants, 2024 & 2025
- Products purchased, fine jewellery & watches, 2024 & 2025
- Retailers used, fine jewellery & watches, 2024 & 2025
- Products purchased, clothing, 2024 & 2025
- Retailers used, clothing, 2024 & 2025
- Products purchased, accessories & footwear, 2024 & 2025
- Retailers used, accessories & footwear, 2024 & 2025
- Products purchased, health & beauty, 2024 & 2025
- Retailers used, health & beauty, 2024 & 2025
- Products purchased, homewares, 2024 & 2025
- Retailers used, homewares, 2024 & 2025
- Products purchased, experience, 2024 & 2025
- Products purchased, stationery, 2024 & 2025
- Retailers used, stationery, 2024 & 2025
- Products purchased, entertainment, 2024 & 2025
- Retailers used, entertainment, 2024 & 2025
- Products purchased, vouchers & money, 2024 & 2025
- Products purchased, books, 2024 & 2025
- Retailers used, books, 2024 & 2025
- Products purchased, electricals, 2024 & 2025
- Retailers used, electricals, 2024 & 2025
- Products purchased, DIY & Gardening, 2024 & 2025
- Retailers used, DIY & Gardening, 2024 & 2025
- Products purchased, sports, 2024 & 2025
- Retailers used, sports, 2024 & 2025
- Gift products bought on impulse, 2024 & 2025
- Gift products personalised, 2024 & 2025
- Percentage point change - top 10 retailers shopped at for Mother's Day cards & gift wrap, 2024 to 2025
- Products purchased, cards, 2024 & 2025
- Retailers used, cards, 2024 & 2025
- Products purchased, gift wrap, 2024 & 2025
- Retailers used, gift wrap, 2024 & 2025
- Cards & gift wrap products bought on impulse, 2024 & 2025
- Mother’s Day participation penetration, 2023, 2024 & 2025
- Mother’s Day shopper penetration, 2023, 2024 & 2025
- Mother’s Day shopper profile, 2025
- Mother’s Day retail penetration, 2023, 2024 & 2025
- Mother’s Day leisure penetration, 2023, 2024 & 2025
- Financial wellbeing compared to last year, 2024 & 2025
- Mother's Day spending compared to last year, 2024 & 2025
- How consumers financed Mother's Day spending compared to last year, 2024 & 2025
- How consumers split Mother's Day spending between retail & leisure, 2025
- Who consumers spent money on for Mother's Day, 2024 & 2025
- Mother's Day activities undertaken, 2025
- Mother’s Day meal choices, 2025
- Mother’s Day takeaway cuisines, 2024 & 2025
- Mother’s Day dining in choices, 2024 & 2025
- Agreement and disagreement with statements about Mother’s Day 2025, and change on 2024
- Which retailer did the best job of promoting or communicating deals for Mother’s Day 2025
- What’s driving retailer selection - summary, 2025
- Food & drink penetration, 2023, 2024 & 2025
- Retailers shopped at for food & drink, 2024 & 2025
- Retailers most shopped at for food & drink, 2024 & 2025
- What’s driving food & drink retailer selection 2025, and change on 2024
- Consumers switching from their usual main food & drink retailer, 2023, 2024 & 2025
- Retailers consumers switched to, 2024 & 2025
- Consumers using each channel for food & drink, 2025
- Consumers using each physical store type for food & drink, 2025
- Consumers using each device for food & drink purchases, 2025
- Consumers using each fulfilment option for food & drink, 2025
- Mother’s Day food & drink average spend 2025, and change on 2024
- Sweet products penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Meat & meat-free alternatives penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Fruit & vegetables penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Alcoholic drinks penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Non-alcoholic drinks penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Breakfast foods penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Frozen foods penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Fish penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Ready meals & meal deals products penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Delicatessen products penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Planned/impulse purchases, food & drink, 2025
- Planned/impulse purchases, food & drink categories, 2024 & 2025
- Gifts overall penetration, 2023, 2024 & 2025
- Retailers shopped at for gifts, 2024 & 2025
- What’s driving gifts retailer selection 2025, and change on 2024
- Consumers using each channel for gifts, 2025
- Consumers using each physical store type for gifts, 2025
- Consumers using each device for gifts purchases, 2025
- Consumers using each fulfilment option for gifts, 2024 & 2025
- Mother's Day gifts average spend 2025, and change on 2024
- Food & drink gifts penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Flowers & plants penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Fine jewellery & watches penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Clothing penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Accessories & footwear penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Health & beauty penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Homewares penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Experience gifts penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Stationery penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Entertainment penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Vouchers & money penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Books penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Electricals penetration, 2025 (by demographic) and 2023 & 2024 penetration
- DIY & Gardening penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Sports penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Planned/impulse purchases, gifts, 2024 & 2025
- Planned/impulse purchases, gifts categories, 2024 & 2025
- Personalised products, gifts, 2024 & 2025
- Personalised products, gifts categories, 2024 & 2025
- Cards & gift wrap penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Retailers shopped at for cards & gift wrap, 2024 & 2025
- What's driving cards and gift wrap retailer selection 2025, and change on 2024
- Consumers using each channel for cards & gift wrap, 2025
- Consumers using each physical store type for cards & gift wrap, 2025
- Consumers using each device for cards & gift wrap purchases, 2025
- Consumers using each fulfilment option for cards & gift wrap, 2025
- Mother's Day cards & gift wrap average spend 2025, and change on 2024
- Cards penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Gift wrap penetration, 2025 (by demographic) and 2023 & 2024 penetration
- Planned/impulse purchases, cards & gift wrap, 2024 & 2025
- Planned/impulse purchases, cards & gift wrap categories, 2024 & 2025
- Proportion of consumers that personalised cards, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Aldi
- Amazon
- Apple
- Argos
- ASDA
- B&M
- Boots
- Cartier
- Card Factory
- Clintons
- Co-op
- Currys
- Dobbies
- Funkypigeon
- GAME
- Gardensupplydirect.co.uk
- H&M
- Halfords
- HMV
- Home Bargains
- Homebase
- JD Sports
- Local garden centre
- John Lewis & Partners
- Liberty London
- Lidl
- Lululemon
- Marks & Spencer
- Moonpig
- Monsoon
- Morrisons
- Nike
- Pandora
- Poundland
- Primark
- Sainsbury's
- Sephora
- Sports Direct
- Superdrug
- Temu
- Tesco
- The Perfume Shop
- The Works
- Tiffany & co.
- TK Maxx
- Waitrose & Partners
- Warren James
- Waterstones
- WH Smith
- Wordery
- Zara
- Zavvi
